Selling an Ebook Online

4 replies
Hi. I'm fairly new to internet marketing, I've done some affiliate marketing in the past, etc. but I want to sell an information product online.

I was hoping the member here could give me the rundown, I do have a few specific questions though.

My basic idea is create an info product market it with ppc, seo, etc. For a website I'm thinking a basic one page squeeze.

Should I collect emails on the squeeze page or go directly for the sell? Should I put an email opt in to the side and squeeze the product buy? Do I want to present both options on the landing page? For email opt in I would likely offer a 5 part mini course or similar btw.

If I don't go with directly squeezing emails, how should I collect them? Opt in box to the side?

Having captured emails, how do I run the email campaign, as in how do I market my product within the email course? Do I add a advert at the end of every part of the course? mix it recommendations with the course? what?

A few technical questions: Say I subscribe to Aweber...how to I set up the email capture? Does aweber give a script? Do I have to do any integration in cpanel? Do I find some kind of third party deal that just has to be pasted into the code of my site?

How do I set up distribution of the ebook? Sure I make the ebook in adobe or whatever, but I do I set up a secure method of delivery? Do I just send them to a download page that is not linked to from anything in my site? How do I keep google from indexing the dl page?

How do I collect payment? Do I get a yahoo shopping cart? If I go with clickbank, do I install their deal? What does installation of third party shopping carts like these entail? Do I just paste in some code? I have a intermediate handle on dreamweaver and know some basic html, no php, etc.

Can anyone recommend some good resources for learning about how to sell info products online? Guides that would answer lots of my questions?

Any tips, or things you think I should know?

I wanted to ask these here, because I know that this forum is very nurturing to new guys like me. I'm sure some of my questions are very novice, and I admire the fact that advanced guys will take time out of their day, just because they like the feeling of helping some one out.

On that note, I'm looking to get very seriously into doing this, so if anyone whos making a living developing and selling informational products on the internet wants to mentor me, I think that would be awesome. I have a lot to learn, but I'm very positive and lots of fun. If anyone who's had success with doing this kind of thing wants to take me under their wing and show me the ropes, that would be awesome.

Thanks to everyone in advance. Hopefully you'll be able to really start me in the right direction with my entrepreneurial dreams.
#ebook #online #selling
  • Profile picture of the author Apotheosis
    Also, what are some examples of the best sites which are already doing this (selling info products online)?

    I think you can learn a lot more by looking at what people do over what they say, so I've been looking for sites that do this and opting into to their email lists and reading their copy to get an idea of how it's done. But if you have other good examples that would be awesome.
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  • Profile picture of the author winebuddy
    1) optin page - a killer good one
    2) Take a good course in PPC then drive traffic to your optin page
    3) Your autoresponder should be loaded with a lot of good quality free stuff that directly relates to and leads the prospect to your product. Hint at it in the first email, hit them with it in an offhand way in the next one, drive it home in the third one, and then just salt the link in all future followups with an occasional hard sell.
    4) Drive them to a very good sales page from your auto responder

    In a nutshell - thats all it takes

    The last two sites in my sig line are doing exactly this
    Signature
    "Knowledge is NOT power... ACTION on Knowledge is power"
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  • Profile picture of the author LynnM
    Originally Posted by Apotheosis View Post


    How do I set up distribution of the ebook? Sure I make the ebook in adobe or whatever, but I do I set up a secure method of delivery? Do I just send them to a download page that is not linked to from anything in my site? How do I keep google from indexing the dl page?

    How do I collect payment? Do I get a yahoo shopping cart? If I go with clickbank, do I install their deal? What does installation of third party shopping carts like these entail? Do I just paste in some code? I have a intermediate handle on dreamweaver and know some basic html, no php, etc.
    I use Ejunkie.com for this - as a beginner I found it easier to understand than some, and it's cheap too.


    Lynn
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  • Profile picture of the author mike52683
    A few technical questions: Say I subscribe to Aweber...how to I set up the email capture? Does aweber give a script? Do I have to do any integration in cpanel? Do I find some kind of third party deal that just has to be pasted into the code of my site?
    Aweber is pretty much walks you through how to setup an autoresponder. THey give you the html code for the opt-in box and all you have to do is copy and paste it on your site.
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