Thoughts on my conversion rates for a local real estate site?

[jkrupey]

I just put up a website focused on New York City No Fee apartments. NYC is a market where a majority of the time the tenants need to pay the broker's fee however some buildings the landlord pays the fee.
This site's goal is lead generation so that I can convert tenants to use my services free of charge and I can collect a fee from the landlords.

Note to Moderators, I'm not allowed to post links yet. This is in no way an attempt to advertise this site. I assume not enough people in this forum live near manhattan. I am a newbie looking for help increasing my signups and conversion rates.

it is www dot newyorknofeeapartments dot com

I Started a google adwords campaign last week. I've gotten these results so far.

Last 7 days
Clicks 232
Impressions 274,914
CTR 0.08%
Avg. CPC $0.24
Avg. CPM $0.20
Total Cost $56.34

Is a .08% click through rate any good?

Also, my primary goal is to capture people who visit my site.

I haven't implemented a pop under yet. Are those that much more effective?


I've gotten 9 signups so far off of those clicks.

I'd appreciate any feedback on my stats and how I could improve the conversion rate on my site.

Thanks,

Jack

[Loren Woirhaye]

Your ad probably isn't good - doesn't offer a self-serving
benefit... and your site probably doesn't offer some
"you'd be crazy not to grab this" offer - like an exlcusive
report about how to get an apartment in NYC for 30%
under market value.

[Robert43]

I can't speak on the statistical performance, but I would make two minor suggestions:
1) Proof read the page a bit tighter ... too many errors that impeach the credibility of your information
2) May be way off base with this ... but I'd try getting your form in a sidebar. something about having the forms repeated in every post kind of sours me ...

Good luck with the site. Very interesting niche!
Robert43