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What's considered a good conversion rate for a sales page?

by ChantalVanderlaan
7 replies
This may be a hard question to answer but I'm just looking to see what you all consider to be a better than average conversion rate on a well-written sales page?
#considered #conversion #good #page #rate #sales
  • Profile picture of the author actionplanbiz
    3-10% you can also check offers at jvzoo & warriorplus and check out there product stats.
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  • Profile picture of the author gcbmark20
    Hi,

    It all depends on what you're asking for in return for what you offer is.

    A 2% conversion rate on a page that's asking for just $5 isn't all that great at all.

    BUT...

    ...If you back that up with a great "OTO" and more offers that convert well
    and increase in price then of course that looks a lot better.

    But no in all honesty you should look to aim for the 10% and more
    conversion rate on anything you try to sell.

    TESTING IS KEY!

    Don't just settle for your first results try various versions, test various
    headlines and different price points etc.

    It's all pure speculation really.

    If you were trying to sell a product that charged $2,747 for example then
    your conversion rates wouldn't need to be that great at all.

    Even if you only sold 1 in every 500 you'd promote that all day right?

    Depending on how much you paid for traffic though of course.

    So yeah you need to work out what the price of your offer is then look
    at how many sales you would need to make to break even or make a
    profit at the front end.

    So really you need to work out and ask yourself what is a good conversion
    rate for what ever it is you're currently trying to promote.

    Hope this helps
    Gavin
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    • Profile picture of the author ChantalVanderlaan
      Originally Posted by gcbmark20 View Post

      Hi,

      It all depends on what you're asking for in return for what you offer is.

      A 2% conversion rate on a page that's asking for just $5 isn't all that great at all.

      BUT...

      ...If you back that up with a great "OTO" and more offers that convert well
      and increase in price then of course that looks a lot better.

      But no in all honesty you should look to aim for the 10% and more
      conversion rate on anything you try to sell.

      TESTING IS KEY!

      Don't just settle for your first results try various versions, test various
      headlines and different price points etc.

      It's all pure speculation really.

      If you were trying to sell a product that charged $2,747 for example then
      your conversion rates wouldn't need to be that great at all.

      Even if you only sold 1 in every 500 you'd promote that all day right?

      Depending on how much you paid for traffic though of course.

      So yeah you need to work out what the price of your offer is then look
      at how many sales you would need to make to break even or make a
      profit at the front end.

      So really you need to work out and ask yourself what is a good conversion
      rate for what ever it is you're currently trying to promote.

      Hope this helps
      Gavin
      The ebook that I'm writing is a specialized recipes book. I don't think I can charge much more than $12-$15 for it and then there will be a OTO of about $9. I realize that this may not seem like big money to most of you out there, but I am using this as a trial run so I can learn from the whole process. I won't be putting this on Clickbank or anything....just driving traffic to it with PPC (Adwords and Facebook maybe).
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      • Profile picture of the author SoloSalinas
        It depends if you're direct linking to the offer or if you're linking to a optin page, collecting emails and building a relationship first. Building a relationship with your list first tends to have a much higher conversion.
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  • Profile picture of the author birty
    Another thing to consider; It also depends on the niche, product, etc.. Electronics will have a much different conversion rate than a household items niche.

    Just a little more food for thought !
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  • Profile picture of the author Trey Morgan
    I always aim for 5-15% or more if possible.
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    [Affordable Coaching] How To Make Money Online Doing What You Love
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  • Profile picture of the author Raydal
    I like to match a "good" conversion rate to the price range.
    And for your price range, above 5% is a good place to
    aim for. Of course if you are using PPC to drive traffic
    you want to make sure that your ROI justifies your advertising
    budget. So your profit becomes a better gauge than conversion
    rate.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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