Issues with my Forum - Advice please
I have a health forum that supports a well known product that is available throughout all major supermarkets/pharmacies and is advertised on TV daily. My IM team have presented me with stats that I just cant believe. They are saying that we are getting an average of 1400 unique visitors per month (using Google Analytics). The site is a bit over 3 years old and going by the Wordpress dashboard it has about 70,000 posts/comments (which is way down on what I thought we would have). Google has around 12000 indexed.
The reason I am questioning this is because a number of years ago I had a forum on the same topic, with no product branding and not TV advertising and it was getting around over 2000 uniques per day. I have concerns that either the site is not structured properly or that the Analytics is not picking up all the pages. It is not my company and the team employed to look after this are more project managers than online marketers. Ive tried discussing it with them but they just keep saying "These are the figures they must be right".
These figures don't sound right do they?
Any opinions or advice is greatly appreciated
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Myles Sinclair -
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inboxtrail -
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Thunder123 -
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Myles Sinclair -
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Sagar Mehta -
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