List Building, Hot Topics and Where to Find Them

0 replies
You've heard it a thousand times "The money is in the list" and it's true. I've been aggressively list building, squeezing and adswapping and I wanted to share with you guys some of the stuff I've learned.


Hot Topics ...

I've seen so many squeeze pages recently offering a pack of 10 PLR articles or an MRR ebook. The kind of stuff that you can get 1,000s of for 10 bucks a month and everyone already has a hard drive full of. No one cares, it's old news and these people are already getting spammed to death anyway.

If you want people to sign up to your mailing list you need to give them something fresh, something that they really want to know about. Forget changing the colour of your headline or split testing giving 5 or 6 bullet point features. Such techniques might help you squeeze an extra 0.1% of sign ups but the difference between an optin rate of 5% and 50% is having something people want.

I've got one squeeze page that's had over a 1000 views in less than two weeks and is converting at 66%. That's right 2 in every 3 people are signing up to my list. I'm a god awful copywriter at best. The report was written for me for less than $150 and the page design itself was less than $70. But it's on a topic people are dying to hear about ... so they sign up.


... and Where to Find Them

So how do you go about finding these "hot topics" that convert so well? Niche forums, in my case Warrior itself. Watch the front page and see what topics are coming up over and over again and target those. Instead of thinking, "they are too popular, there's too much competition", you should be thinking, "there's a hungry market, something for everyone."

At the moment the hottest topics on the Warrior Forum seem to be anything related to Wordpress, since its used by just about everyone, membership sites and site flipping. Get yourself some original content on any of these topics, make a squeeze page and link to it from your signature. Then start posting useful stuff in all the related threads and you're going to see sign ups.


Added Value

This is one lesson I've only just learned and not had time to fully incorporate into my stuff yet (at the time of writing not even my signature here). Everyone associates free with poor quality but people love a bargain/discount/freebie. So instead of promoting a free report, tell people you're giving away your $27 membership site secrets report for free. Massive difference and I'd wager I could squeeze even more than my 66% conversion rate out of people with just that one tip.


Cliff notes: Stop giving away low value stuff for free and expecting people to be grateful. Start giving away high value stuff and be amazed how grateful they are!
#building #find #hot #list #topics

Trending Topics