$25 Million Dollar Press Release

tjk1058 · 06-03-2009, 10:08 AM

Here is an interesting article just published on entrepeneur.com about press releases. It's a good read for anyone looking to do a press release.

A $25 Million Press Release--Successful PR Campaigns--Entrepreneur.com

TedK

CashTactics · 06-03-2009, 10:13 AM

Gary Vaynerchuck had some good insight on press releases. Check out his vid:
Viddler.com - Storytelling is the Game - Uploaded by garyvaynerchuk

He more talks about press releases as being dead. Err... in the traditional form that we know them. Anyways, check it out its pretty interesting what he has to say.

hangtimenino · 06-03-2009, 10:16 AM

an insightful read. thank you for bringing up the link.

Paid Surveys · 06-03-2009, 10:30 AM

it's a good article, i especially liked the section at the beginning about shorter is better, that is so true of press releases. They don't need to be long and rambling.

Brad Gosse · 06-03-2009, 10:31 AM

Thanks TedK good read indeed.

I have done very well with traditional press releases myself so I know the power of a good headline

Tyrus Antas · 06-03-2009, 10:49 AM

Never gave much attention to press releases and never included them in my overall strategy. Need to change that...

Looks like a good press release should include all the principles of good copy, pretty much like the salesletter. Except you have a different goal: instead of getting a sale, you want to get a phone call from a journalist.

Basically, you need to give journalists what they want: a good story they can tell their audience.

Tyrus

pur113810 · 06-03-2009, 11:28 AM

Press release is a way of promotion. I didn't used to know how important this was. Then I realize the funny thing about press release. You can use your press release in every kind of promotion. Its like adding torque in your car.

tjk1058 · 06-03-2009, 12:39 PM

I never made $25 million on my press releases but I did score pretty big on a couple of press releases I did a few years ago when blog and ping was coming out and I promoted a new service that did it automatically.

The two press releases ended up making me over $8000 and only cost me I think around $60 at that time through PRWeb.

I did some other promotions with PR's before I went onto other things (got side tracked as always). Now I'm back into doing them.

TedK

Steven Carl Kelly · 06-03-2009, 03:58 PM

Press releases have made me tens of thousands of dollars.

tjk1058 · 06-03-2009, 08:23 PM

Quote:

Originally Posted by jihoy

I got a few hundred visitors from press releases, and it seems that it helps SERP a bit, but my business is too low margin to be putting out press releases on constant basis.

You could always use free press release services. I had some luck with PressBox UK (forgot the actual url. They seemed to rank pretty well in Google when I submitted a release to them.

There are plenty more free service also. I just like the idea that you might not always hit a homerun but if you keep trying one could be just around the corner!

TedK

06-03-2009, 10:08 AM	#1
tjk1058 Advanced Warrior War Room Member Join Date: Nov 2005 Location: , , USA. Posts: 648 Thanks: 44 Thanked 53 Times in 48 Posts	$25 Million Dollar Press Release Here is an interesting article just published on entrepeneur.com about press releases. It's a good read for anyone looking to do a press release. A $25 Million Press Release--Successful PR Campaigns--Entrepreneur.com TedK
	Best Skin Care Product Reviews \| atBuz.com? Reverse Number Lookup Info \| Buy Hello Kitty Checks \| Cheap Checks Online Last edited by tjk1058; 06-03-2009 at 10:08 AM. Reason: signature

06-03-2009, 10:13 AM	#2
CashTactics Kris Trujillo Join Date: Oct 2008 Location: Dallas TX Posts: 134 Thanks: 3 Thanked 13 Times in 11 Posts Social Networking Contact Info	Re: $25 Million Dollar Press Release Gary Vaynerchuck had some good insight on press releases. Check out his vid: Viddler.com - Storytelling is the Game - Uploaded by garyvaynerchuk He more talks about press releases as being dead. Err... in the traditional form that we know them. Anyways, check it out its pretty interesting what he has to say.
	Cashtactics.net - Strategic Marketing at Warp Speeds!

06-03-2009, 10:16 AM	#3
hangtimenino HyperActive Warrior Join Date: Apr 2009 Posts: 202 Thanks: 41 Thanked 14 Times in 13 Posts	Re: $25 Million Dollar Press Release an insightful read. thank you for bringing up the link.
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06-03-2009, 10:30 AM	#4
Paid Surveys HyperActive Warrior Join Date: Aug 2008 Posts: 192 Thanks: 2 Thanked 13 Times in 13 Posts	Re: $25 Million Dollar Press Release it's a good article, i especially liked the section at the beginning about shorter is better, that is so true of press releases. They don't need to be long and rambling.
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06-03-2009, 10:31 AM	#5
Brad Gosse Senior Warrior Member War Room Member Join Date: Jan 2009 Location: Orangeville, Ontario Posts: 2,906 Thanks: 1,311 Thanked 1,071 Times in 567 Posts Social Networking	Re: $25 Million Dollar Press Release Thanks TedK good read indeed. I have done very well with traditional press releases myself so I know the power of a good headline
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06-03-2009, 10:49 AM	#6
Tyrus Antas Advanced Warrior Join Date: Mar 2009 Posts: 931 Thanks: 36 Thanked 102 Times in 91 Posts	Re: $25 Million Dollar Press Release Never gave much attention to press releases and never included them in my overall strategy. Need to change that... Looks like a good press release should include all the principles of good copy, pretty much like the salesletter. Except you have a different goal: instead of getting a sale, you want to get a phone call from a journalist. Basically, you need to give journalists what they want: a good story they can tell their audience. Tyrus
	yes -no

06-03-2009, 11:28 AM	#7
pur113810 Warrior Member Join Date: Apr 2009 Posts: 18 Thanks: 0 Thanked 0 Times in 0 Posts	Re: $25 Million Dollar Press Release Press release is a way of promotion. I didn't used to know how important this was. Then I realize the funny thing about press release. You can use your press release in every kind of promotion. Its like adding torque in your car.

06-03-2009, 12:39 PM	#8
tjk1058 Advanced Warrior War Room Member Join Date: Nov 2005 Location: , , USA. Posts: 648 Thanks: 44 Thanked 53 Times in 48 Posts	Re: $25 Million Dollar Press Release I never made $25 million on my press releases but I did score pretty big on a couple of press releases I did a few years ago when blog and ping was coming out and I promoted a new service that did it automatically. The two press releases ended up making me over $8000 and only cost me I think around $60 at that time through PRWeb. I did some other promotions with PR's before I went onto other things (got side tracked as always). Now I'm back into doing them. TedK
	Best Skin Care Product Reviews \| atBuz.com? Reverse Number Lookup Info \| Buy Hello Kitty Checks \| Cheap Checks Online

06-03-2009, 03:58 PM	#9
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: $25 Million Dollar Press Release Press releases have made me tens of thousands of dollars.
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