Tracking source of web leads
i am trying to find a solution to track the sources of the leads generated from my website.
broadly there are 3 sources:
1. direct requests (they prob came thro word of mouth or other offline means
2. adword (i need to know which keyword resulted in the lead)
3. organic (too bad google encrypt the searches so i can only attribute in general as organic sources.
i do not conduct any ecommerce online and i am in the b2b niche, as such, i would like to know if there are any tracking tools which allows me to track the above.
so far i have found a few:
Free Lead Management Software | Lead Tracking | Convertable (free for beta)\
Opentracker - Web & App Analytics, Lead Capture & Big Data
any one using the above or have any other good recommendations?
*ps: i am not related to the 2 sites above.
I don't send traffic traffic to opt in pages anymore. I Do This instead...