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How do you ID the key "players" in a niche?

by jonb
4 replies
I'm planning on working my way into a niche that's similar, but not exactly related to, my niche. It's a big niche with lots of active, promotion-savvy folks. (and not an IM niche)

So here's my problem -- how to get my arms around a big, sprawling niche?

* How do I identify the best folks to approach for JVs, affiliate offers,etc?
* How do I determine which e-zines, blogs & websites are the most influential?
* How do I best introduce myself to the right players?

What do you guys (and gals) do when you want to truly understand a new niche?
#key #niche #players
  • Profile picture of the author Andy Fletcher
    Find a few forums and read their FAQs. You'll quickly see common themes for which blogs/ezines etc are linked to. That's definitely a good place to start.

    Failing that make a couple of "n00b" posts saying you want to learn about XYZ, where can you start reading. You'll quickly see trends for what gets recommended.

    Hope that helps,

    Andy
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    • Profile picture of the author CanadianChickXO
      Great advice. I did just this in a niche I jumped into and only took a few days to start seeing a trend develop. Potential customers will always point you in the right direction.

      Originally Posted by Andy Fletcher View Post

      Failing that make a couple of "n00b" posts saying you want to learn about XYZ, where can you start reading. You'll quickly see trends for what gets recommended.

      Hope that helps,

      Andy
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      • Profile picture of the author jonb
        Yep, the faq thing is a good idea. Many forums have sticky posts at the top with such info. Good place to start -- thanks.
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  • Profile picture of the author ~Davor Debrecin~
    My way of doing this is to first find the top performing products in that niche. You could do that by searching the CB marketplace for example.

    Then pick main kws and google them to see if any blogs come up. Bookmark those blogs.

    Then find the forums and become a helpful member of that forum.

    Then set up a website and start promoting those products.

    All these steps will give you a great starting point to create JV relationships. Because it's always better to get noticed first and then make a JV proposal.

    If your promote successful products, then you'll be making money for your probably best potential JVs - they probably have the best prospect & customer list you'd want.

    If you make useful and valuable comments on someone's blog, you'll be adding value to their blog.

    Because of that you are more likely to easily establish JV relationships with key people in that niche who will immediately have a better "feeling" about you.

    Hope this helps, take care,

    ~Davor
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    MY CV ❱❱❱ 12+ yrs exp, 7-fig revenues, 40 employees.. 39 actually, someone just left the company, f**k!
    I like to innovate stuff and babble IM stuff into a camera:
    I do this on the side, will try to sell you something, be sure of it!
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