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Lead generation for higher priced dating service

by DollarGOD
5 replies
Hi guys, I need some good ideas on how to generate leads.

Many thanks to everyone.
#dating #generation #higher #lead #priced #service
  • Profile picture of the author onSubie
    It seems your marketing plan doesn't meet your described market.

    You are targeting people who have time to hang out on facebook, read articles on dating blogs, visit the Craigslist dating area and follow an autoresponder over time.

    But you are targeting "busy men who don't have time to do online dating by themselves"

    You want to differentiate yourself from every other dating site that hits all the markets you listed (craigslist, facebook, PoF).

    At a $500+ service cost you may be better targeting exclusive demographics with direct mail. Send a slick postcard tailored to your market directly to the prospects.

    Another thought is- men won't join without women. What is the incentive for a woman to join except to meet a busy man who doesn't have any time?

    Are these introductions that you have female clients waiting for? Or do you have a plan to get women to join?
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    • Profile picture of the author DollarGOD
      Originally Posted by onSubie View Post

      You are targeting people who have time to hang out on facebook, read articles on dating blogs, visit the Craigslist dating area and follow an autoresponder over time.
      Busy men are who are drowned in their work/business and have no time to go through the hassle with online dating or dating in general are main target.


      Originally Posted by onSubie View Post

      At a $500+ service cost you may be better targeting exclusive demographics with direct mail. Send a slick postcard tailored to your market directly to the prospects.
      Good idea. I never done this so far though. Can you give me more info, is there a specific service you would use or any tips?


      Originally Posted by onSubie View Post

      Another thought is- men won't join without women. What is the incentive for a woman to join except to meet a busy man who doesn't have any time?

      Are these introductions that you have female clients waiting for? Or do you have a plan to get women to join?
      Is not a dating site.
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      • Profile picture of the author agmccall
        Originally Posted by DollarGOD View Post

        Busy men are who are drowned in their work/business and have no time to go through the hassle with online dating or dating in general are main target.
        I do not understand the hassle. It takes less than 1/2 hour to do a profile. And if they do not have time for the hassle of dating in general, how will this service help.

        And second are men who didn't have any luck in online dating and who are lonely and desparate.
        But, dating sites already help you write your profile and give you tips, what will you provide that will make you different


        Is not a dating site. Men would pay for service where company will act as outsources of online dating, it will get mens info/pics/etc, and then game the girls from mens profiles. So men would receive girls info/pics/phone number/etc in their email, and it would be a girl that is interested in him.
        Again, once they spend less than 1/2 hour this will happen for them on a decent dating site. And, if they do not have the time to deal with the hassles of dating sites how will they have the time to deal with the hassles of your company. Because, it will probably take longer for them to deal with you. First the questions, then profile sent back for approval, then they tell you the changes and revisions, repeat that step up to 3 times. Sorry, I just don't think it is a viable niche. Dating, no matter the circumstances is a private thing and I do not think someone would want to outsource it

        al
        Signature

        "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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        • Profile picture of the author DollarGOD
          You misunderstood the concept
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  • Profile picture of the author onSubie
    Ah, okay so it isn't like a traditional membership dating site.

    Look in the Offline Forum for info about direct mail marketing. I think there are some WSOs about it too.

    You can find service companies that will do the distribution. The US postal service has an 'every door' delivery service that you can target by ZIP code that is pretty cheap.
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