Why do I mention that car? The recent give aways into continuity programs to me is much like saying: "Take the Veyron home, try it, if you like it, just buy the tires and gas from us"
Ok... a bit out there and over simplified, but you get the point. There is a very very very tempting give away tied to a continuity program. People just can't wait to sign up. It seems to work like magic. How can the little guy hope to compete with that?
This is more fun than a day at the circus.
PS: Dealers used to let customers take home cars overnight to "try". It worked like a charm to sell cars. Once that puppy was in the driveway it was hard to return.