Should You Always Write About What You Love?

53 replies
This is such a conflict for so many people I thought I'd throw in some thoughts I've had about the matter and see what others think.

First - if you don't mind or care about whether it sells, of course, write whatever you like. (J.K. Rowling has said that her ambition when she began writing Harry Potter was to have one person read it. She overstepped the mark there a little!)

Second - if you DO care about whether it sells, remember everyone has the same basic needs as you. Health, wealth and happiness, (which includes relationships) are universal. So ask yourself if there's an angle you could tie in with whichever one of those is foremost for you in your life.

For example, suppose you think you should write about traffic generation because that's going to get you a lot of buyers, but what you care about is the quality of your time with your significant other.

Couldn't you angle your writing to explain how more traffic = more free time = happier relationship?

See what I mean?

Does anyone else see this?
#love #write #writing
  • Profile picture of the author Zeus66
    Excellent advice! I think it's the cornerstone to coming up with products, too, which you see and hear being lamented all the time in IM (lack of ideas and "nothing is new"). There really aren't that many new things coming along at any one time. Most of the strategies and "things" are set for pretty long periods of time in Internet Marketing (at least).

    The trick is to come up with a unique approach or perspective. If you can couple that with your own direct experience, you've got a winning formula. Sure, you might essentially be repeating, but so what? One person might learn and actually DO something that improves their situation because of the way you explained or told your story. Maybe that same person already knew the nuts and bolts, but lacked a way to tie it all together or become motivated enough to take action on that knowledge... and you just inspired that in them. How much is THAT worth?

    It's not just about info products. Same holds true for building a blog following, email list loyalty, video channel subscribers, etc. etc.
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by Zeus66 View Post

      Excellent advice! I think it's the cornerstone to coming up with products, too, which you see and hear being lamented all the time in IM (lack of ideas and "nothing is new"). There really aren't that many new things coming along at any one time. Most of the strategies and "things" are set for pretty long periods of time in Internet Marketing (at least).

      The trick is to come up with a unique approach or perspective. If you can couple that with your own direct experience, you've got a winning formula. Sure, you might essentially be repeating, but so what? One person might learn and actually DO something that improves their situation because of the way you explained or told your story. Maybe that same person already knew the nuts and bolts, but lacked a way to tie it all together or become motivated enough to take action on that knowledge... and you just inspired that in them. How much is THAT worth?

      It's not just about info products. Same holds true for building a blog following, email list loyalty, video channel subscribers, etc. etc.
      You hit the nail on the head exactly! Add your OWN voice to an old idea and you spice it up.
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  • Profile picture of the author jbsmith
    In my experience combining writing about what you love with a keen understanding of WHO you are writing for and WHY you are writing (what's in it for them) is key. In that sense writing about what you love - OK, writing for yourself about what you love, that's a hobby and isn't likely to earn you very much dough.

    A good formula I have always used is... start with what you love then help others with transformations in that area, they could be transformations you have gone through and can help them with, transformations that you go through together or transformations that you research/get from secondary research and help others with even before you go through them.

    Jeff
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by jbsmith View Post

      In my experience combining writing about what you love with a keen understanding of WHO you are writing for and WHY you are writing (what's in it for them) is key.

      Jeff
      I agree. And often what's in it for them will turn out to be whatever was in it for you too.

      The only change any of us ever want is to feel better about something than we do now.

      (E.g. "I want more money" - if you ask someone why, they'll tell you for security, freedom from debt, luxury lifestyle and so on. Then ask them why they want those things ... ultimately they will tell you that having them will FEEL good. It's the basis of all desire).
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      • Profile picture of the author jbsmith
        Yep - I've always found that helping enough people get what they want and the money takes care of itself.

        The danger comes when you become completely inward focused and only focus on what you want...nobody else really cares until you show that you add value to their lives first.

        Jeff

        Originally Posted by Wizardofwisdom View Post

        I agree. And often what's in it for them will turn out to be whatever was in it for you too.

        The only change any of us ever want is to feel better about something than we do now.

        (E.g. "I want more money" - if you ask someone why, they'll tell you for security, freedom from debt, luxury lifestyle and so on. Then ask them why they want those things ... ultimately they will tell you that having them will FEEL good. It's the basis of all desire).
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        • Profile picture of the author Wizardofwisdom
          Originally Posted by jbsmith View Post

          Yep - I've always found that helping enough people get what they want and the money takes care of itself.

          The danger comes when you become completely inward focused and only focus on what you want...nobody else really cares until you show that you add value to their lives first.

          Jeff
          Jeff - you have brilliantly summed up the secret to all success in business and in life! Writing is merely one way of achieving that.
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  • Profile picture of the author Michael Ten
    I think that it is important to be passionate about what you are writing about. I feel it is important for my own self to be passionate about what I write about. But we each are able to make this decision for our own selves, ultimately.
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  • Profile picture of the author malcsimm
    Originally Posted by Wizardofwisdom View Post

    For example, suppose you think you should write about traffic generation because that's going to get you a lot of buyers, but what you care about is the quality of your time with your significant other.

    Does anyone else see this?
    Nice idea! But, at the end of the day, the WIIFM - what's in it for me - principle applies. Most people in the make money online niche, or the Internet marketing niche, just Wanna make money and won't be that impressed about an attempt to improve their relationship.

    This is the fact of the matter. Most people online I talk to, at least in the IM niche, are making hardly any money and just want an answer for them to do so. Once they're making more money then they figure they'll sort their relationship out, I guess.

    So, a real nice idea, but my own feedback is I think it's a little bit idealistic.



    Malc
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    • Profile picture of the author thebert
      It pretty much goes without saying that writing about things you know, or like, or are passionate about is relatively easy. But like any other skill, writing gets easier with practice.

      I say write as much as you can. Not all of it is going to be good. But it will get better. And creating good copy is one of the cornerstones of any business, not just IM.

      So don't be shy! Fire up that pen and paper and let your creative genius loose!
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      • Profile picture of the author Wizardofwisdom
        Originally Posted by thebert View Post

        It pretty much goes without saying that writing about things you know, or like, or are passionate about is relatively easy. But like any other skill, writing gets easier with practice.

        I say write as much as you can. Not all of it is going to be good. But it will get better. And creating good copy is one of the cornerstones of any business, not just IM.

        So don't be shy! Fire up that pen and paper and let your creative genius loose!
        Great advice!
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    • Profile picture of the author Zeus66
      Originally Posted by malcsimm View Post

      Nice idea! But, at the end of the day, the WIIFM - what's in it for me - principle applies. Most people in the make money online niche, or the Internet marketing niche, just Wanna make money and won't be that impressed about an attempt to improve their relationship.

      This is the fact of the matter. Most people online I talk to, at least in the IM niche, are making hardly any money and just want an answer for them to do so. Once they're making more money then they figure they'll sort their relationship out, I guess.

      So, a real nice idea, but my own feedback is I think it's a little bit idealistic.



      Malc
      I think you may have missed his real point there. You're not selling them on the relationship improvement. It's about having more leisure time and all the wonderful lifestyle changes that come from it. The relationship part was just an example of one of the many possible positive outcomes.
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      • Profile picture of the author malcsimm
        Originally Posted by Zeus66 View Post

        I think you may have missed his real point there. You're not selling them on the relationship improvement. It's about having more leisure time and all the wonderful lifestyle changes that come from it. The relationship part was just an example of one of the many possible positive outcomes.
        Hmmh. Well, what he said, Zeus, was: "Couldn't you angle your writing to explain how more traffic = more free time = happier relationship?"

        ...which sounds like he's saying include that in your proposition to the punter.

        OK, I had to read his post 3 times to be sure of his point, LOL, but that was it I believe.

        I think wearing your heart on your sleeve can work if it's a branding ploy: but not many people manage it I reckon.



        Malc
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by malcsimm View Post

      Nice idea! But, at the end of the day, the WIIFM - what's in it for me - principle applies. Most people in the make money online niche, or the Internet marketing niche, just Wanna make money and won't be that impressed about an attempt to improve their relationship.

      This is the fact of the matter. Most people online I talk to, at least in the IM niche, are making hardly any money and just want an answer for them to do so. Once they're making more money then they figure they'll sort their relationship out, I guess.

      So, a real nice idea, but my own feedback is I think it's a little bit idealistic.



      Malc
      How many IM sales pages have you seen with pictures of fast cars & the couple on the beach? Money, like any commodity is useless unless you sell the benefits. I think the WIIFM factor is the relationship, the free time, the luxuries.

      The dream is never having a bank balance with a lot of zeroes for its own sake. (Ebenezer Scrooge had that at the start of A Christmas Carol, remember?) It's what it brings - that's the dream.
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      • Profile picture of the author Zeus66
        Originally Posted by Wizardofwisdom View Post

        The dream is never having a bank balance with a lot of zeroes for its own sake. (Ebenezer Scrooge had that at the start of A Christmas Carol, remember?) It's what it brings - that's the dream.
        Exactly. Money is just paper with ink on it. It's virtually worthless in and of itself, unless you're lost in the woods and need to start a fire in a hurry.

        Even saying money represents something of tangible value (gold, whatever) is meaningless. What's a hunk of gold but something we've decided has value. But it isn't useful unless you need to make some electronics or whatever.

        It's always about what you can do with the thing of value. That's why you see so many sales pages selling the lifestyle and freedom and all the rest.
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      • Profile picture of the author malcsimm
        Originally Posted by Wizardofwisdom View Post

        How many IM sales pages have you seen with pictures of fast cars & the couple on the beach? Money, like any commodity is useless unless you sell the benefits. I think the WIIFM factor is the relationship, the free time, the luxuries.

        The dream is never having a bank balance with a lot of zeroes for its own sake. (Ebenezer Scrooge had that at the start of A Christmas Carol, remember?) It's what it brings - that's the dream.
        OK - well at the end of the day it all depends on how you spin it: then on testing and measuring.



        Malc
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        • In my opinion the most important thing is quality. If you can write articles about subjects you're not passionate about and still provide quality information, then that's all that matters.

          The same goes for the product(s) that you promote. If what you are selling is of high quality and will benefit the customer, it doesn't matter if you're passionate about it or not.
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          • Profile picture of the author Wizardofwisdom
            Originally Posted by GoodnightSweetRatRace View Post

            In my opinion the most important thing is quality.
            I completely agree. But don't you think the mother of quality is going to be at least a smidge of passion?
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            • Profile picture of the author art72
              Originally Posted by Wizardofwisdom View Post

              I completely agree. But don't you think the mother of quality is going to be at least a smidge of passion?
              While I am not retracting my prior statement, being passionate in what you do is important, no doubt about it.

              For 20 years, I built pools, spas, waterfalls, lagoons, caves, and grotto's in very expensive settings. Naturally, I did not earn enough in that field to even dare imagine having the kind of money I watched people spend on these large scale projects.

              But, every job that I have ever worked on (as menial as the work may have seemed) I had convinced myself that my work was reflection of my passion to be creative, artistic, and always employed a mindset to deliver the highest quality service (their money could buy).

              After all - it was their money which afforded me a decent living, and I maintained respect for that fact on jobs small and large. It didn't matter to me if they were 'piss poor broke' - slobs, or filthy rich snobs... my work ethic was derived from my artistic & creative passions, and my work ALWAYS reflected that.

              However, subject only to a few rare occasions... my role in completing these tasks was obscured by the consumers ignorance (*lack of knowledge) and their self-righteous greed in getting what they wanted, period. Same with the contractor's in which I had made millions for over the years.

              Very few truly appreciated (or perhaps understood) the extra care taken to ensure they received the highest quality results, simply because they wouldn't know the difference between a slacker (who does inferior work) from a true seasoned professional (like myself, for example).

              I am a firm believer in Napoleon Hill's statement; "Always give more than that for which you are being paid." - Under the influence (if you will) that it reciprocates. *Not sure if that happens in this lifetime or the next, for in my experience, I have been taken to the cleaner's on more accounts than I care to mention, simply due to what I believe is to be considered; "The Willfully Ignorant" -who though may know better, care not.

              Therefore, when I say remove your passion and set yourself aside, it is not to decimate the character of he/she who is passionate (as am I) - it is rather to save one the hardship (*suffering) of realizing 20 years later... whether by virtue of human ignorance (*unknowing and completely unaware) or by virtue of pompous greed and the erroneous desire to be 'willfully ignorant' (purposely being stupid, per se) as are so many consumers are in their quest to attain that which they want, need, or believe; they simple have to have...

              In general, the greater priority favors superficial gains, over that which the "provider" of said services is supplying (be it a service, product, or goods) and based upon the number of sales and exchanges I have had in my life (*in excess of 2.5 Miliion dollars earned) from my goods & services... on nearly all accounts; they were under-appreciated.

              I respect the fact, I was merely a 'paid pawn' in a bigger game of chess, a 'misfortunate prostitute for money' so to speak, and nothing more.

              I clearly remember the 'few' who beyond the 'monetary reward' (or mere paycheck) who actually looked me in my eyes, shook my hand, and showed true appreciation for the (passionate) and high quality of workmanship I had delivered.

              Thus, being passionate (having a strong and barely controllable emotion) and investing your all is to also have compassion (sympathetic pity and concern for the sufferings or misfortunes of others) and while we may possess both (in this example our writings) - it is unfortunate, and yet predictable; our passion will certainly reflect in that which we write about, and yet - the reader (more often than not) could care less. *Unless your a romance novelist, and even then; those readers are looking to fill a void or some form of personal stimulation... rarely should we expect credit for such.

              In the consumer world, b2b, IMing, selling tangible products, goods, and/or services... it's a whole different ballgame, people only want one thing "TO BENEFIT" from that which they can purchase, borrow, steal, or acquire from you, as was so in my trade of 20 years.

              So even if my passion was present and almost always outweighed the 'paycheck' - the majority saw fit that somehow passion can only be measured in 'capital' ... and I sir beg to differ!

              Thus, if you are in IM as an active businessmen/women then by all means fire-up and fuel your passions... just don't expect 'the majority' to truly appreciate it on a deeper level, for it is rare someone will recognize the gifts you bear derived from anything less than financial motivation, be it true or not.

              In closing, this is why I say - remove yourself (not necessarily your passion or compassion) but remain focused on "What the Consumer Wants & Over Deliver Value" and if you can inspire, encourage, or enhance the quality of another's life by systematically pursuing that which you are passionate about, I almost guarantee it will only be recognized (and truly) appreciated by the few wise souls who actually possess compassion for others... WHICH MOST DO NOT!

              Hence, we're all passionate when it comes to preserving our freedoms, but in order to do so... it is almost always 'over-written' by the need for money, and as such; though I may not condone it, the 'paycheck' wins by popular vote... to which we are willing to prostitute our passions to acquire it!

              All the Best,

              Art
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  • Profile picture of the author clever7
    First of all, you should write what will help your readers understand that they can trust you. You have to really solve a problem.

    When you talk about the benefits of a certain method or product you have to give substantial answers to your readers about what they want.

    I believe that it is a good idea to talk about more benefits besides the main ones, after showing to your readers that they will achieve their main goals.
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  • Profile picture of the author Mateenyall
    I see what you're trying to say but in my experience I need to be real passionate about what I'm writing or I just don't finish/stick to my blog. I've started & stopped at least 10 blogs before I learned this.

    Now I like what I'm writing about and feel I'm somewhat helping people/providing value which is the only reason I continue with it.

    ~ Mateen
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  • Profile picture of the author Randall Magwood
    Not always... sometimes you just have to do what's profitable.

    ...or mull it over at an $8/hr job at the local grocery store.... 80 hours a week.
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    • Profile picture of the author Warrer
      No.. Although it is an advantage, in most cases your interests/hobbys simply don't fall under the ''profitable things to sell/promote'' category
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by Samuel Adams View Post

      Always write about what you love. Chances are, there's a built in crowd of others who want to read about what you love too.
      Yes ... and Facebook and Googleplus have made it a cinch to find your in-crowd.

      Originally Posted by Randall Magwood View Post

      Not always... sometimes you just have to do what's profitable.

      ...or mull it over at an $8/hr job at the local grocery store.... 80 hours a week.
      Passion IS profitable, IMHO. Passion makes you feel good and that's contagious. In the end, people will read what YOU have to say because they pick up your love for your topic.

      Writing without passion, however profitable in the short term, is doomed to lead to boredom and burnout in both writer and reader.
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  • Profile picture of the author senderbot
    I was just talking about this with my wife earlier. I read so many books that tell you to do what you love for a business, and I just watched a video by Alan Watts that says the same thing. Its called "What Do You Desire" (https://www.youtube.com/watch?v=qLD0P372xxQ) - Watch it. Its awesome.... He says the trick to life is to follow your passion....work out what you love and do it... and do it enough and become so good at it that you eventually get paid top dollars for your skill...

    Its a great idea but I also love the "4Hr Workweek" by Tim Ferris and consider this my bible. In this the idea is that you build a muse - just a quick way of making money based on something you know and then go off and do what you love as a hobby...

    I'm torn between the 2 concepts - If you write about what you love then the passion will keep you working into the night enjoying the time, you;ll love talking about the book, you'll love promoting it... and you'll love doing radio and TV interviews... so chances are it will be succesfull...

    Plus if your passion is also your business then you get to put your passion through the books and make it tax deductible... if my passion was boats for example and I wrote books and had a blog then I could maybe make my boat tax deductible.... or at least any equipment I buy to review in the book.

    But.... If you make what you love a profession there's also a chance you'll burn out and no longer enjoy it. I used to do photography as a hobby and then became a wedding photographer - and burnt out and I can no longer pick up a camera for fun...

    I'm kinda on the side of creating a muse that makes money and then doing what I love for fun only. But then you run the risk of not being passionate about the muse and therefore not following through like you should (hands up to that - guilty as charged ha ha)

    Tricky Tricky Choice.
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by senderbot View Post

      I was just talking about this with my wife earlier. I read so many books that tell you to do what you love for a business, and I just watched a video by Alan Watts that says the same thing. Its called "What Do You Desire" (https://www.youtube.com/watch?v=qLD0P372xxQ) - Watch it. Its awesome.... He says the trick to life is to follow your passion....work out what you love and do it... and do it enough and become so good at it that you eventually get paid top dollars for your skill...

      Its a great idea but I also love the "4Hr Workweek" by Tim Ferris and consider this my bible. In this the idea is that you build a muse - just a quick way of making money based on something you know and then go off and do what you love as a hobby...

      I'm torn between the 2 concepts - If you write about what you love then the passion will keep you working into the night enjoying the time, you;ll love talking about the book, you'll love promoting it... and you'll love doing radio and TV interviews... so chances are it will be succesfull...

      Plus if your passion is also your business then you get to put your passion through the books and make it tax deductible... if my passion was boats for example and I wrote books and had a blog then I could maybe make my boat tax deductible.... or at least any equipment I buy to review in the book.

      But.... If you make what you love a profession there's also a chance you'll burn out and no longer enjoy it. I used to do photography as a hobby and then became a wedding photographer - and burnt out and I can no longer pick up a camera for fun...

      I'm kinda on the side of creating a muse that makes money and then doing what I love for fun only. But then you run the risk of not being passionate about the muse and therefore not following through like you should (hands up to that - guilty as charged ha ha)

      Tricky Tricky Choice.
      I LOVE Alan Watts! He was my first real teacher. I read all his books when I was still a teenager. Thank you for sharing that video - he puts the point so eloquently.

      Ultimately, people will buy your passion for something, not the content itself. Sure, they want the information, but they will care about who delivers it.

      For example, I once coached a woman who wanted confidence to speak in public. She wrote cookery columns for magazines for a living. One day, she expressed the opinion that people might not find what she had to say interesting.

      I told her that I knew how to cook an omelette. Then I asked her if she thought her editor would buy my recipe if I sent it to her.

      She got the point. Her writing about cookery earned her a living because she wrote with passion. It shone through her words.

      Also, I think if you try writing just for profit, you won't be able to sustain the effort. You might make a quick killing, but in the long term that surely is the road to burnout.

      Doncha think?
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  • Profile picture of the author Rory Singh
    Great Post!

    Yes I agree. When you write about what you love, the whole process is almost 'effortless' and I find that my hands and fingers take on a life of their own.

    It's like the 'creativity' just pours out of my hands and my results are much better.
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    • Profile picture of the author donhx
      I'd say that you must at least be curious about a topic, but you don't need to love it if you are writing for money.

      If the topic leaves you cold, it's best to pass on the job and write on a topic that grabs you,

      My curiosity allows me to get paid well for my work for others. However, the topics about which I have true love, I write and publish for myself.
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  • Profile picture of the author actionplanbiz
    i prefer the 1st option. i dont write for myself /my own passion. i write for the buyers passion (which ultimiately is my passion of making money). with this approach, its not about whats your passion but whats your target markets passion.

    but excellent technique for the opposite approach.
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    • Profile picture of the author discrat
      Originally Posted by actionplanbiz View Post

      i prefer the 1st option. i dont write for myself /my own passion. i write for the buyers passion (which ultimiately is my passion of making money). with this approach, its not about whats your passion but whats your target markets passion.

      but excellent technique for the opposite approach.
      A lot of times when you mix Passion with Business you end up losing the Passion.

      I say work your arse off to make good money and after that go enjoy what your Passionate about.

      To me being Passionate about something is doing it whether you make money or not.

      When you add Money in the equation it can cloudy up things and you can lose that Passion. You start to look at your Passion as a business and to me thats effed up.

      I have never tried to reach self-fulfillment in any job I do or business I start.

      I seek fulfillment in Church, Family,Traveling, friends, Sports, Reading etc.....

      Do not get me wrong as more money will help you participate in these things more often.

      But I do not get fulfillment from making money itself but fulfillment from what that Money can do outside my job or biz..
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      • Profile picture of the author Wizardofwisdom
        Originally Posted by discrat View Post

        A lot of times when you mix Passion with Business you end up losing the Passion.

        I say work your arse off to make good money and after that go enjoy what your Passionate about.

        To me being Passionate about something is doing it whether you make money or not.

        When you add Money in the equation it can cloudy up things and you can lose that Passion. You start to look at your Passion as a business and to me thats effed up.

        I have never tried to reach self-fulfillment in any job I do or business I start.

        I seek fulfillment in Church, Family,Traveling, friends, Sports, Reading etc.....

        Do not get me wrong as more money will help you participate in these things more often.

        But I do not get fulfillment from making money itself but fulfillment from what that Money can do outside my job or biz..
        I am often struck by the fact that one of the highest - if not THE highest - paid groups of people in our society are entertainers. Actors, comedians, pop stars and sports personalities, and yes, writers.

        NOT doctors, teachers, the military and not even politicians. Entertainers.

        Their business is nothing more nor less than making other people feel good. We flock to rock concerts, spend and travel vast distances to follow our football or baseball teams, even spend money on memorabilia ... because it makes us feel good.

        I don't believe that those entertainers who reach and remain at the top of their game lose their passion for what they do. Because if they did, we would notice and then we wouldn't feel so good about them any more and they fall from grace in the public's mind.

        As marketers, are we not in the business of making people feel good too? If our product or service doesn't achieve that in some measure it surely is not going to sell or stay on the virtual shelves for very long.

        If we are in that business, (and I personally believe that's not just a business strategy, it's a philosophy for living), then we should certainly be concerned with how good we feel about what we deliver and how we deliver it to our customers, prospects, partners and anyone whose path we cross.

        Feel good first. Then deliver your written words with feeling. That's it, isn't it?
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  • Profile picture of the author oWriter
    Banned
    I like writing what I love. But as this is my bread and butter, I have allowed my perception to evolve into:

    I LOVE WHAT I WRITE.

    Whenever I write something someone paid for, I always appreciate the fact that I am learning something new (during research) and I get to exercise my writing skills. The other day I wrote about exotic wood (which I knew absolutely nothing about) and was glad I took on the assignment. When the words in my head start to build into paragraphs, I step back and marvel at the fact that I wrote a good piece that I'd be proud to send back to my client.

    Then I realize, "hey, I got paid to do this, too!" What a bonus!

    After a few days or months, I see my piece published, that sense of pride and fulfillment is doubled.

    So again, I LOVE WHAT I WRITE, and I earn from it, too!
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by oWriter View Post

      I like writing what I love. But as this is my bread and butter, I have allowed my perception to evolve into:

      I LOVE WHAT I WRITE.

      Whenever I write something someone paid for, I always appreciate the fact that I am learning something new (during research) and I get to exercise my writing skills. The other day I wrote about exotic wood (which I knew absolutely nothing about) and was glad I took on the assignment. When the words in my head start to build into paragraphs, I step back and marvel at the fact that I wrote a good piece that I'd be proud to send back to my client.

      Then I realize, "hey, I got paid to do this, too!" What a bonus!

      After a few days or months, I see my piece published, that sense of pride and fulfillment is doubled.

      So again, I LOVE WHAT I WRITE, and I earn from it, too!
      I really like that. It sounds as though you're really in touch with enjoying the flow of creativity itself, regardless of what it's about.

      That's profound, thank you for sharing that.
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  • Profile picture of the author Jeffery Moss
    Some people will be able to write about literally anything with no problem and have a great success. Others won't write until they find something that interests them. Not everyone can compartmentalize the writing function so that it's directly tied into the desire or need to make money. For those people, it's essential to blog or write about subjects which they love. Only then, will they find happiness and financial success.
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  • Profile picture of the author Samuel Adams
    Always write about what you love. Chances are, there's a built in crowd of others who want to read about what you love too. When you love what you write about, you'll be more productive and publish more which could lead to an increased chance of selling and earning money. In turn, the financial freedom will create a greater sense of personal pride and accomplishment as well as provide the ability to spend more time with family/loved ones or on leisure activities.
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  • Profile picture of the author indyguy
    If you're writing for clients........ I guess it depends how much work you have. With enough work available, you can pick and choose your projects and get the best of both worlds.

    Otherwise it's a issue of enjoyment vs. money and your checking account balance.
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  • Profile picture of the author art72
    What if writing to help others find what they are seeking is your passion?

    I have come to one major realization in the five or six years I have been studying online marketing, unless you are primarily writing to a specific blog audience, and build a relationship as a result, in many cases... most people (consumers) don't give a rat's ass about YOU!

    You can write under a Pen Name, be a dude pretending to be a chick to reach a female audience, or what not.

    Hell, Ben Franklin did this with the Silence Dogood letters, right?

    At the end of the day, it boils down to YOU knowing what YOUR objectives are with YOUR online business.

    BUT... in order to have an online business, YOU need to realize; the public wants expert advice, guidance, and to find that WIIFM golden nugget at the end of the bread crumb trails you lay out beforehand.

    To me, depending on what it is you are marketing and the audience you are marketing to... the best bet is to remove yourself, your feelings, and your objectives from the equation altogether, and start focusing (and researching of course) on HOW to provide your audience with that which they seek... viable solutions, products, and/or services.

    Anyone who writes successful ad copy, might find things they have experienced or relate to, and add that into the sales copy, but big marketing firms hire guys to write copy to sell tampons, and women to sell mens watches...

    At the end of the day... when it comes down to it, YOU don't matter to your audience, neither do your feelings, nor your passion for writing!

    What matters IS: You can provide viable solutions to resolve that audiences problem or fuel their desires, hunger, or void!

    Now, if you love teddy bears, and French Poodles, and can write about that all day and still make money online... congratulations to you, I can't because I remove myself from the equation and focus solely on the needs of a specific niche group or audience's expectation, and direct them to that which they seek.

    Most of my niches are NOT in topics I share an interest in, or am passionate about, outside the fact that I do concern myself with delivering the highest quality solutions their money can buy, and as such my commissions are actually starting to improve....finally.

    WHY?

    Because I stopped trying to be me, and started researching what they want, not what I want and it works.

    Lastly, like I said; it all boils down to what you are trying to accomplish. I am trying to actually make a living, and like any other job... it requires doing things and writing about things that may not always be what I am personally passionate about. Outside of IM I have no passion for writing about weight loss, relationships & dating, sports betting, and sleep apnea... but guess what, there's a paycheck there!
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by art72 View Post

      At the end of the day... when it comes down to it, YOU don't matter to your audience, neither do your feelings, nor your passion for writing!
      True. But they DO care how you make them feel. Inference: it matters how YOU feel when you write.

      Point to ponder?
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  • Profile picture of the author TimothyTorrents
    Personally, when I write about something that I love to write about I can write with more passion and the reader can really feel the passion behind the article. It helps create a more personalized message.
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by TimothyTorrents View Post

      Personally, when I write about something that I love to write about I can write with more passion and the reader can really feel the passion behind the article. It helps create a more personalized message.
      Exactly! The more I think about this, the more I'm convinced there really isn't another way.

      Now ... you may be able to summon up a little passion for things you don't usually care so much about ... You know, the way politicians can summon up a dose of utter sincerity when they need to ... but you still have to connect with that emotion or your writing will be drivel.
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  • Profile picture of the author gcbmark20
    Hi,

    Here's my take on this...

    ...Every human being naturally falls in love with something and wants to do
    more of what they're GOOD AT.

    So GET GOOD at something that makes you the most return on your
    investment.

    Whether that be time or money that you invest of course.

    So instead of just going for what you love and not seeing any real results
    from it because that particular niche has no money in it.

    Do something that will make the incomes you really want to see, get good
    at it then have the world as your oyster my friend.

    PRACTICE, PRACTICE, PRACTICE!

    You are already there, just get in and ride it you have NOTHING TO LOSE...

    ...BUT EVERYTHING TO GAIN!!!

    All the best
    Gavin
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  • Profile picture of the author tristatemedia
    people do not get this for some reason.....you make money because you do things you do not want to do or because others will not do....
    that is what sets apart from the rest of the population.....i love what someone said, i have a passion for making money...not building websites or being on the net 24 hours a day.
    we are a special breed. none of us like going to work everyday but we do to raise our families, same with im
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  • Profile picture of the author Rose Anderson
    I have a passion for writing.

    Sometimes I get to write about subjects I love; but often I write for clients on topics that I'm not passionate about. But I try to think of the reader and why they would be passionate about the subject. I build on that to tell stories and find little known facts or explain "how-to" do something that will ultimately help the reader in some way. By focusing on them and their interest in the topic I can write from their view of the subject; not my own.

    This has helped me tackle a lot of topics that were not my personal passion.
    Rose
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  • Profile picture of the author dndoseller
    Well if you have a true calling, I believe you need to be writing about it and not just writing to make money because there is a demand.

    You can try to squelch a calling, but it will rear up and make you miserable until you listen to it and obey. If you just "love" football say, but its not your really passion/calling then maybe you can live with that.

    If you think you have a choice to write about stuff you don't love, then try it and see how bored you get and how you wish you were doing something else.

    So you will only really know until you try it and listen to yourself and what make your feel "in sync" with yourself.

    When I am writing as part of my business, even here, right now, I feel in my bones that it is exactly what I should be and want to be doing. So you need to ask yourself that.

    So whats interesting is that I am not writing exactly about music right now, but I am writing as part of that business... so for me that feels right. But to others maybe not. You will only know when you do it.
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    • Profile picture of the author Samuel Adams
      Originally Posted by dndoseller View Post


      You can try to squelch a calling, but it will rear up and make you miserable until you listen to it and obey. If you just "love" football say, but its not your really passion/calling then maybe you can live with that.

      If you think you have a choice to write about stuff you don't love, then try it and see how bored you get and how you wish you were doing something else.

      So you will only really know until you try it and listen to yourself and what make your feel "in sync" with yourself.
      Another point to consider, when you write about things you don't love and couldn't care less about, this creates a rushed style of writing, which is flimsy and only covers surface. While there are some people that write a variety of topics for pay on behalf of clients, those who publish blogs for a living should strive for writing content about which they are well informed and care about.
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  • Profile picture of the author GuruGazette
    I think it can bet tricky at times. The 4 hour work week and the eMyth Revisited (I think) talk about the pitfalls of passion. Someone may adore making quilts by hand (or baking pies, as in one of the book examples) but as soon as you start trying to sell them on Etsy or in a shop, you're often in for a rude awakening. Hand quilting can take two or three months to complete one project, yet it's extremely unlikely the craftsman can sell it for the equivalent amount of wages/profit. Or you may find yourself so swamped with orders or related work that you begin hating what you were once passionate about.

    Sure you can write about the thing and sell your knowledge, but that doesn't always work quite the same.

    Photography and gardening are two of my biggest passions. Photography can be a lucrative writing topic, particularly if you write about software and gear. That, for me at least, is drudge work that takes time away from the photography itself. I personally prefer the actual creative act of making images in the camera. My compromise is to make commercial images that sell to other businesses.

    Gardening is less lucrative but has a huge audience. Writing on that topic works best when you're more personal and intimate with the audience, unless you've made a name for yourself as the go to person for given techniques.

    Being passionate about something definitely shows through in your writing. Just be sure writing about it is as enjoyable as doing it before you commit too far.
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by GuruGazette View Post

      I think it can bet tricky at times. The 4 hour work week and the eMyth Revisited (I think) talk about the pitfalls of passion. Someone may adore making quilts by hand (or baking pies, as in one of the book examples) but as soon as you start trying to sell them on Etsy or in a shop, you're often in for a rude awakening. ...

      Gardening is less lucrative but has a huge audience. Writing on that topic works best when you're more personal and intimate with the audience, unless you've made a name for yourself as the go to person for given techniques.

      Being passionate about something definitely shows through in your writing. Just be sure writing about it is as enjoyable as doing it before you commit too far.
      Michael Gerber, in "E-Myth Revisited" spoke about the woman who loved baking but ended up hating her bakery business. But that wasn't because she lost the passion for baking. It was because as a business woman she'd become accountant, CEO, clerk to herself etc.

      When he coached her to return to her first love - and the reason she'd opened the bakery in the first place, her passion blossomed again, and that was reflected in the success of her business.

      I'm not personally qualified to comment on how lucrative the gardening market is compared to others, but I do know that there are gardeners who've become celebrities as gardeners because of their passion for what they do.

      Their passion - along with the gorgeous gardens that manifest as a result of it - make people FEEL GOOD - which I still say is at the heart of all human interaction, not least of which is marketing.
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  • Profile picture of the author mocniyoda
    If you're in for the money then you'll have to make some compromises and go out of your comfort zone. Simple as that.
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  • I don't think it is necessary, but it is nice to love what you write about. As a freelance writer, I write on any topic under the sun (almost) and my clients are very happy with the results.

    For my own projects, however, I try to focus on areas where I have at least some passion.
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    • Profile picture of the author Wizardofwisdom
      Originally Posted by Michael Levanduski View Post

      I don't think it is necessary, but it is nice to love what you write about. As a freelance writer, I write on any topic under the sun (almost) and my clients are very happy with the results.

      For my own projects, however, I try to focus on areas where I have at least some passion.
      I'd agree it's not necessary. It's the difference, I guess, between writing as a job and writing as creative expression.

      All arts have this dichotomy I think. Many of the great composers (and what we now consider great musical compositions), were commissioned.

      The question then becomes, (if writing for a living), whether the act of writing itself becomes jaded. Does the passion fade?
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  • Profile picture of the author jessicah
    I see what you did there. Well, sometimes it's possible to combine them, but sometimes you won't be so lucky. And, unfortunately, your favorite topic won't always pay the bills.
    I don't think that's such a tragedy though. You can have a personal blog where you can write only about what you love in your spare time.
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  • Profile picture of the author myob
    "Almost anyone can be an author; the business is to collect money and fame from this state of being."

    - A. A. Milne
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  • Profile picture of the author tyronne78
    It depends on what you want to do. If you want to write for the sake of writing then go ahead and write about what you love. If you want to create a business around writing about your passions then you need to enter a market where people are spending money.
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