Do you have results for this split test?
There are still some well known marketers that do not use a squeeze page in the technical
sense - just one simple page with an opt in form (either yes or no)
Has anyone tested the sales conversions, opt-in conversions, and would care to post their numbers and their market?
Just something to think about:
If you have 300 visitors to your squeeze page and you get a 20% opt-in rate then your sales letter can be read by 60 people.
If you go with the pop in window, your salesletter can be read by 300 people.