My theory of guaranteed success..
I reckon success is like this (and you might wanna take this with a large pinch of salt because I have been wrong about things in the past
)
...oh - by the way this is also the reason I never ask for refunds from any info products, WSO's or anything I buy.....
I genuinely honestly think there is a jigsaw to success, and when all the pieces are in place you get rich online.
The problem is that the pieces are scattered far and wide throughout the internet - but there are bits of the 'success jigsaw' in almost every info product out there, good or not so good.
So - years ago - when I started buying information products, which incidentally were printed then because computers were huge and expensive with green screens - I started to put the jigsaw together.
Priceless gems about traffic generation, autoresponders, copywriting, and a huge pile other pieces came past into attention span and left again.
Now and again one of the pieces would fit perfectly next to another in the jigsaw and my knowledge of email marketing for example, or product delivery would increase a little.
Then, in a forum post or from a free report or paid ebook I'd purchased would come another little piece of the jigsaw - this time about upsells perhaps and how to incorporate OTOs into my sales funnel.
Another piece of the jigsaw landed on my desk during a brainstorming session back when Skype just started.
...and another when I listened in on a webinar.
I'm pushing the bloody jigsaw analogy I know but are you getting what I mean?
Some people 'get it' quicker than others for various reasons - they work harder at finding and using the information, or they know people who can show them where to find the pieces, or maybe they're just plain old lucky and stumble across them before you do!
The fact is that success comes when your jigsaw is complete - your eureka moment.
The information IS the same for everyone. I think in that respect at least it's a level playing field.
I think. I'm ALMOST sure anyway.
I'm making 6 figures a year because my jigsaw is pretty much complete.
If you're only pulling in a grand a month it's because you have fewer pieces of the puzzle in place.
You can accelerate the process by looking in more places for the jigsaw pieces - which is why I just had a post on my free WSO saying 'I already know most of the info in your report but there were a few gold nuggets in there'
That makes me happy because I know I've given that chap another piece of the puzzle - he's a step closer.
The guy who kindly posted in the same WSO to say it was one of the best reports he'd ever read was a little further away.
And it's why in refund emails you hear comments like 'nothing new in this information'
It's because they already have those parts of the puzzle in place and they're looking for other parts.
And as a marketer it's my job to give you as many pieces of the jigsaw, in the fastest possible time to help you build your business as I can.
But I'm totally convinced that anyone, given the right information - the right parts of the puzzle - can be a great online success.
I'm just as equally convinced that NO marketer - obviously myself included - can present the whole finished jigsaw to a customer....
Because we'll always leave something out without realising it........it's a bloody big, fiddly, complicated jigsaw remember.
...and it's why I never ask for refunds.
Because the REALLY freaky thing is that the pieces of the jigsaw aren't labelled, or bright blue or smell like roses.
You've got to remember them and fit them together without knowing whether the piece you have in your hand is a diamond or a turd.
Which makes this a fabulously interesting game to be in.
Sorry I don't have any answers or solutions except this....
When I watch my kids doing jigsaws they never ever discard a piece until they've tried to make it fit ALL ways - they try it in every possible position and don't ever put it to one side until they're 100% positive it doesn't fit.
...and then they keep it within reach because they know for a fact it's going to fit SOMEWHERE!
Back to the wine
Cheers,
Tony
)...oh - by the way this is also the reason I never ask for refunds from any info products, WSO's or anything I buy.....
I genuinely honestly think there is a jigsaw to success, and when all the pieces are in place you get rich online.
The problem is that the pieces are scattered far and wide throughout the internet - but there are bits of the 'success jigsaw' in almost every info product out there, good or not so good.
So - years ago - when I started buying information products, which incidentally were printed then because computers were huge and expensive with green screens - I started to put the jigsaw together.
Priceless gems about traffic generation, autoresponders, copywriting, and a huge pile other pieces came past into attention span and left again.
Now and again one of the pieces would fit perfectly next to another in the jigsaw and my knowledge of email marketing for example, or product delivery would increase a little.
Then, in a forum post or from a free report or paid ebook I'd purchased would come another little piece of the jigsaw - this time about upsells perhaps and how to incorporate OTOs into my sales funnel.
Another piece of the jigsaw landed on my desk during a brainstorming session back when Skype just started.
...and another when I listened in on a webinar.
I'm pushing the bloody jigsaw analogy I know but are you getting what I mean?
Some people 'get it' quicker than others for various reasons - they work harder at finding and using the information, or they know people who can show them where to find the pieces, or maybe they're just plain old lucky and stumble across them before you do!
The fact is that success comes when your jigsaw is complete - your eureka moment.
The information IS the same for everyone. I think in that respect at least it's a level playing field.
I think. I'm ALMOST sure anyway.
I'm making 6 figures a year because my jigsaw is pretty much complete.
If you're only pulling in a grand a month it's because you have fewer pieces of the puzzle in place.
You can accelerate the process by looking in more places for the jigsaw pieces - which is why I just had a post on my free WSO saying 'I already know most of the info in your report but there were a few gold nuggets in there'
That makes me happy because I know I've given that chap another piece of the puzzle - he's a step closer.
The guy who kindly posted in the same WSO to say it was one of the best reports he'd ever read was a little further away.
And it's why in refund emails you hear comments like 'nothing new in this information'
It's because they already have those parts of the puzzle in place and they're looking for other parts.
And as a marketer it's my job to give you as many pieces of the jigsaw, in the fastest possible time to help you build your business as I can.
But I'm totally convinced that anyone, given the right information - the right parts of the puzzle - can be a great online success.
I'm just as equally convinced that NO marketer - obviously myself included - can present the whole finished jigsaw to a customer....
Because we'll always leave something out without realising it........it's a bloody big, fiddly, complicated jigsaw remember.
...and it's why I never ask for refunds.
Because the REALLY freaky thing is that the pieces of the jigsaw aren't labelled, or bright blue or smell like roses.
You've got to remember them and fit them together without knowing whether the piece you have in your hand is a diamond or a turd.
Which makes this a fabulously interesting game to be in.
Sorry I don't have any answers or solutions except this....
When I watch my kids doing jigsaws they never ever discard a piece until they've tried to make it fit ALL ways - they try it in every possible position and don't ever put it to one side until they're 100% positive it doesn't fit.
...and then they keep it within reach because they know for a fact it's going to fit SOMEWHERE!
Back to the wine
Cheers,
Tony
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