Help to bring an Offline coaching business online

by bwh1
4 replies
So this is one of those rare opportunities where you can hit a goldmine if done right.

I have the chance to partner with a personal coach which has a running business OFFLINE. He's part of the John Maxwell Team and a Bob Proctor LifeSucess Consultant - in other words he has credentials.

He is already several years in business and has a hardcover book on Amazon, existing clients, testimonials of his quality etc...everything is here.

But there is no clear Marketing strategy and no online business which will SELL his coaching on several levels.

That's where I come in.

By the way, he coaches business people to get to the next level.

I would like to ask you to point me into the right direction as to how to setup his business to start that the right way.

I know the how to, just would like to follow a proven plan from someone which setup a full blown coaching business.

I have plenty of material from Sean Mize but it's all IM related and there is ONE thing I don't like from Sean, it's basically all on MP3.

Maybe there is a better plan to follow - maybe Dan Kennedy, Frank Kern or someone else.

Thanks for helping out.
#bring #business #coaching #offline #online
  • Profile picture of the author Sean DeSilva
    I can't recommend it as a full A-Z guide, but Dan Kennedys coaching and consulting program had some real nuggets that you may benefit from.
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    • Profile picture of the author bwh1
      Originally Posted by Sean DeSilva View Post

      I can't recommend it as a full A-Z guide, but Dan Kennedys coaching and consulting program had some real nuggets that you may benefit from.
      Dan is definitely one of the #1's on my list.

      He has a Coaching Business Bootcamp which would be a perfect fit, t's just that I can't afford 2k right now for it.

      Would need something similar for a lower price.

      G.
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  • Profile picture of the author lotsofsnow
    If I understand your question correctly you want to
    help this guy to set up an online coaching business.

    Basically it is very easy:

    1. create a product from the content that he has.
    2. offer that content for sale online
    3. drive traffic
    4. offer a coaching program on the back end.

    The coaching program on the back end should be something that makes sense as an extension of the intro offer.

    The intro offer has to be priced so that it reaches the potential coaching clients.

    For IM it can be $7 to $37. For "real" business clients it has to me more expensive, like $27 to $97.

    The intro product should be a complete "how to bring your business to the next level guide" and the coaching would then be a "I hold your hand while you implement the stuff".

    You can offer coaching on different levels. One would be a group coaching program for $47 to $297 per month and then a one-on-one coaching program for $997 to $4997 per month.

    HP
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  • Profile picture of the author bwh1
    Hi HP, correct assumption (looks I wasn't very clear with my question) and the market is business clients, we will see to include the IM Consulting part over the funnel at a later stage to whom will join the coaching class.

    Thanks for the great comment and exactly what I wanted as you confirmed my existing road map.

    I ask if someone has some extra ideas from a uber guru in this field like DK to make sure that I will get it right at first attempt so we get the best bang for the buck and attract also heavy hitting Affiliates.

    I thought about having 4 levels

    Free offer for lead generation, maybe a seminar recording or a eBook or audios etc....

    Front end for about 97,bucks. Digital delivered course, videos, MP3's and worksheets etc...has to overdeliver x 10 to WOW the buyer.

    Upsell for fix term Membership coaching program, 12 x 297 a month with more detailed material, case studies, monthly lessons and weekly Hangouts with the Coach and more.

    Upsell to group coaching, price ?? OR Upsell to 1-on-1 Coaching, price ??

    Then we should run live Events for x $$ with a discount for existing group or 1on1 coaching.

    The intro product should be a complete "how to bring your business to the next level guide" and the coaching would then be a "I hold your hand while you implement the stuff".
    Frank Kern send a video a few weeks ago where he talked about this here

    A How To guide as front end
    A Let's do it together offer and then a
    I'll do it for you as top level offer

    The way to go.

    G.
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    Affiliates Wanted! Make anywhere from 42,- to $72 in commissions. Simply Recommend the Best QuickBooks Pro Video Course available at Clickbank.

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