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How would you test sales conversion for a membership site?

by Andy Fletcher
6 replies
Hi guys,

I'm currently putting together a membership site for launch in a couple of months. I'd like to get as many affiliates on board as possible (who doesn't) so I'm looking for some solid numbers to them for how well the squeeze/sales pages convert.

With a normal product I'd run a test email out to my own list and see the results. Easy game.

But for this membership site I'm aiming for a big launch and don't want new members seeing a site that has been up and running for a month or more when it's supposedly just been launched but I don't want to leave my test run members stalled out getting no new content until the "real" launch.

So what can I do? How can I go about getting some solid data about how well it performs for something like this?

Cheers,

Andy
#conversion #membership #sales #site
  • Profile picture of the author Anonymous Affiliate
    Affiliate Prophet tracks conversions, keywords, split tests plus many other things just fine.
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  • Profile picture of the author Kyle Tully
    Hey Andy

    If you position the initial members as "test pilots" -- or something similar -- I don't think anyone is going to have a problem with it.

    In fact, I bet most people would rather join a site that has been tested. Especially if you can get solid testimonials out of them.

    Cheers
    Kyle
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    • Profile picture of the author Andy Fletcher
      Originally Posted by Kyle Tully View Post

      Hey Andy

      If you position the initial members as "test pilots" -- or something similar -- I don't think anyone is going to have a problem with it.

      In fact, I bet most people would rather join a site that has been tested. Especially if you can get solid testimonials out of them.

      Cheers
      Kyle
      That's a good idea. Thanks Kyle.

      Do you think affiliates would mind that the initial test run members had been sold the site on a slightly different basis, which could make the conversion data suspect?

      Maybe I'm over thinking this, I'm not sure. Keen to hear other ideas.

      Cheers,

      Andy
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      • Profile picture of the author Kyle Tully
        Originally Posted by Andy Fletcher View Post

        Do you think affiliates would mind that the initial test run members had been sold the site on a slightly different basis, which could make the conversion data suspect?
        As long as it's the same letter both times then there isn't much of an issue.

        Conversion rates are going to be different for each affiliate depending on their relationship with their list and pre-sell strategies. As long as you give them a baseline for conversions you're doing more than 90% of product creators.
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  • Profile picture of the author RickV
    I would first optimze and test your squeeze page and until you find out it works nice, then let affiliates start with your site.

    Why?

    Because affiliates don't have a homogeneous stream of quality visitors. The results will be distorted.

    One affiliate sends more junk to your squeeze page than others. If you happen to test page A and an affiliate just sent you bad quality traffic, it seems to perform badly, while it might actually be much better.
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    • Profile picture of the author Andy Fletcher
      Originally Posted by Anonymous Affiliate View Post

      Affiliate Prophet tracks conversions, keywords, split tests plus many other things just fine.
      Thanks for your replying but my question isn't directed at how to do it technically but how to make sure the results aren't biased and both the test and launch members get the best content.

      Originally Posted by RickV View Post

      I would first optimze and test your squeeze page and until you find out it works nice, then let affiliates start with your site.

      Why?

      Because affiliates don't have a homogeneous stream of quality visitors. The results will be distorted.

      One affiliate sends more junk to your squeeze page than others. If you happen to test page A and an affiliate just sent you bad quality traffic, it seems to perform badly, while it might actually be much better.
      I agree 100%. I'd only ever do tests with my own known traffic sources.
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