Capture Lead Before Sending to Offer
I'm going to be promoting a number of Cost Per Sale offers in the coming months, but rather than just sending traffic directly to those offers, I'm planning on building a lead capture first to capture the leads. What is the easiest type of offer to put together to gather those leads? I know that building out a free report of some sort works, but I don't want to put that much effort into the volume of offers, I'm looking to test out. As I see them working I will add more content & work on better offers down the road.
Does anyone have a good example on how to structure the offer to capture the leads?