Online Advertising Tips for developers
For publishers looking to monetize their app, you should know:
1. What is your value proposition? Do you have a lot of users that play the game for a short time, or a few users that play the game for a long time?
2. Where are you willing to have ads in your app? Whether it's in-game, as an engage-to-earn option, etc., knowing this will help you choose a good ad network that can cater to your ad placement choice.
3. Select an ad network and cost model. The majority of mobile ad networks specialize in interstitial pop-ups, while others offer a variety of ad products (engage-to-earn, videos, rich media, etc.) In addition, ads are priced through a variety of models, and you want to choose the cost model that most fits with your business model. If you have a lot of users who aren't paying (if you have a freemium app), you might want to utilize a CPM (cost per 1000 impressions) model. If you have users that are extremely engaged with your app and really into your genre of app (e.g. racing games), you might utilize a CPI (cost per install) model.
Below are some Ads Network I've worked with.
1. Admob(www.admob.com/) easy to get your feed wet, easy to do. After familiar with this platform, you can be more comfortable to try other Networks to optimise your revenues.
2. Mobvista. (Mobvista - Publish SignUp), Full Screen ads and Overlay are highly recommended, high eCPM can be assured most of the time.
3. Startapp(StartApp - Developer Register), 3D ads are wonderful, seems more engaging than others.
1. What is your value proposition? Do you have a lot of users that play the game for a short time, or a few users that play the game for a long time?
2. Where are you willing to have ads in your app? Whether it's in-game, as an engage-to-earn option, etc., knowing this will help you choose a good ad network that can cater to your ad placement choice.
3. Select an ad network and cost model. The majority of mobile ad networks specialize in interstitial pop-ups, while others offer a variety of ad products (engage-to-earn, videos, rich media, etc.) In addition, ads are priced through a variety of models, and you want to choose the cost model that most fits with your business model. If you have a lot of users who aren't paying (if you have a freemium app), you might want to utilize a CPM (cost per 1000 impressions) model. If you have users that are extremely engaged with your app and really into your genre of app (e.g. racing games), you might utilize a CPI (cost per install) model.
Below are some Ads Network I've worked with.
1. Admob(www.admob.com/) easy to get your feed wet, easy to do. After familiar with this platform, you can be more comfortable to try other Networks to optimise your revenues.
2. Mobvista. (Mobvista - Publish SignUp), Full Screen ads and Overlay are highly recommended, high eCPM can be assured most of the time.
3. Startapp(StartApp - Developer Register), 3D ads are wonderful, seems more engaging than others.
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abhishek613 -
Thanks
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