Force Opt-In Confirmation Before Giving Them Free Content?

Markus Nimocks · 06-06-2009, 11:02 AM

Hi Warriors,

So I have my squeeze page, and ask for their name and email just like we all do. What happens next? (Note: After I capture their info, I take them to my sales page.)

1) They go to a page that says "Check your email and confirm, then you'll get your free video/report/whatever!"

PRO: You make sure you get them on your list.
CON: Some won't confirm, and therefore won't see the sales page, so you'll lose some sales.

OR

2) They instantly get to the sales page with the free video.
PRO: You'll make a few sales from people who might not have confirmed the email.
CON: Some enter bogus info or won't confirm, and you don't capture their email, so you've lost that prospect.

What say you, oh mighty Warriors?

Cheers, Rich

Ron Killian · 06-06-2009, 11:09 AM

Honestly I think it comes down to what you want more, or your end goal. If you want a list, you need them to confirm before they get their freebie. If you want the info to get out there to push your site/product, you might be better off giving them the freebie whether they confirm or not.

Course much can be said for having a list and the ability to market to them over and over. You could also be testing and tweaking to improve confirms.

Floyd Bogart · 06-06-2009, 11:15 AM

I say confirm first. Most do not buy on first impression anyway, so you have to have the ability to make additional pitches.

Just mho...

Mike Hill · 06-06-2009, 11:36 AM

Quote:

Originally Posted by Rich Pryor

Hi Warriors,

So I have my squeeze page, and ask for their name and email just like we all do. What happens next? (Note: After I capture their info, I take them to my sales page.)

1) They go to a page that says "Check your email and confirm, then you'll get your free video/report/whatever!"

PRO: You make sure you get them on your list.
CON: Some won't confirm, and therefore won't see the sales page, so you'll lose some sales.

OR

2) They instantly get to the sales page with the free video.
PRO: You'll make a few sales from people who might not have confirmed the email.
CON: Some enter bogus info or won't confirm, and you don't capture their email, so you've lost that prospect.

What say you, oh mighty Warriors?

Cheers, Rich

Rich,

For that small percentage that won't confirm their email are not very likely to buy anyways so don;t worry about it and keep on going. However one thing to keep in mind, if their is a large number of unconfirms then you should take a look at your confirm email message. In aWeber you can customize certain areas of the message. The first area you should customize is the Subject line.

Mike Hill

Troy_Phillips · 06-06-2009, 11:39 AM

I didn't really want to stir this up again but ...

Use single opt in . The thank you page explains the product link is in their email. A recommended product link on the thank you page ( I don't use oto, just a recommend )

If they didn't give a real email they don't get the product . If you are giving a digital product deliver it with the ar and put another suggestion in the email. If the product is not easily delivered by ar put the link to the download in the first email along with the suggestion .

Can tell you from experience. If they put a bogus email in they will go back and do it right if they want the product .

Track your emails and delete all bounces. Make sure the unsub link is visible and put the ip and date of sign up that the opt in came from in the email.

AndrewStark · 06-06-2009, 11:58 AM

To get the best of both worlds why not try this:

Create a confirm page explaining the double opt-in policy, and put a banner for your product underneath the text. This means that those with a genuine interest will click through to the product, but still realise to open the opt-in when they next check their email.

Here's an example of a page that I use
Internet Marketing Success Formula

Adrian Cooper · 06-06-2009, 12:02 PM

Quote:

Originally Posted by Rich Pryor

Hi Warriors,

So I have my squeeze page, and ask for their name and email just like we all do. What happens next? (Note: After I capture their info, I take them to my sales page.)

1) They go to a page that says "Check your email and confirm, then you'll get your free video/report/whatever!"

PRO: You make sure you get them on your list.
CON: Some won't confirm, and therefore won't see the sales page, so you'll lose some sales.

OR

2) They instantly get to the sales page with the free video.
PRO: You'll make a few sales from people who might not have confirmed the email.
CON: Some enter bogus info or won't confirm, and you don't capture their email, so you've lost that prospect.

What say you, oh mighty Warriors?

Cheers, Rich

1. Is the best - just make sure that the freebie is so good they will confirm the opt-in willingly.

Usually if someone has taken the time to enter their details, they will complete the process.

If they will not take an action to get a freebie, it is unlikely they are a serious prospect to buy something.

Markus Nimocks · 06-06-2009, 01:41 PM

As always, great information here. Andrew, that is a fantastic thank-you-for-subscribing page... I'm off to redo all of mine now.

Mr McDonald · 06-06-2009, 07:33 PM

Send the link to the freebie in the first email after confirmation.

Gaby10 · 06-18-2009, 07:58 PM

Today I've found the "alternative to confirmed opt-in, the Soft Confirm/Permission Reminder" from Constant Contact.
And I'm very curious about that softened confirmation.

"An alternative to the confirmed opt-in is the soft confirm or permission reminder. The permission reminder is an optional message that appears in small print at the top of your email that enables the contact to confirm their subscription to your list."

Any thoughts?

Regards,
Gaby

imnewtomarketing · 06-18-2009, 08:19 PM

It really depend's how you setup your autoresponder and who your service is with...

Quote:

Originally Posted by Rich Pryor

Hi Warriors,

So I have my squeeze page, and ask for their name and email just like we all do. What happens next? (Note: After I capture their info, I take them to my sales page.)

1) They go to a page that says "Check your email and confirm, then you'll get your free video/report/whatever!"

PRO: You make sure you get them on your list.
CON: Some won't confirm, and therefore won't see the sales page, so you'll lose some sales.

OR

2) They instantly get to the sales page with the free video.
PRO: You'll make a few sales from people who might not have confirmed the email.
CON: Some enter bogus info or won't confirm, and you don't capture their email, so you've lost that prospect.

What say you, oh mighty Warriors?

Cheers, Rich

SurviveUnemployment · 06-18-2009, 08:20 PM

Definitely confirm. Weeds out people who aren't serious.

Alice Seba · 06-18-2009, 08:53 PM

We have done some tests of NOT holding the freebie hostage and the result has been very positive. Of course, this was in the case where the freebie directly led to a hard to resist offer that we converted very well on.

My thought was we ultimately wanted more conversions on that offer, so we want to give them what they requested WITHOUT making them jump through hoops. Our end goal was really to put people on a CUSTOMER list, so why slow down the process?

On a personal note, even as a marketer, it still bothers me when I' told I can instantly download something and I can't. making me confirm and then get it, is not instant.

If you're stuff is good, show it to your prospect and they'll confirm if they agree.

Alice

Gaby10 · 06-22-2009, 08:34 AM

Well, what I am testing these days goes like this:

1- Potential client fills the e-mail (required) and First Name (optional) Opt-In box.
2- Subscriber receives an e-mail with content and links.
3- And only then I send a confirmation e-mail. (To get 1 and only one gift or benefit).

That's the basic model and it seems to work OK so far.

I've had to create the module myself (actually interfacing with mailing APIs).-

Greetings,
Gaby

dspa72 · 06-22-2009, 08:48 AM

People must confirm if want free stuff: it is the only "price" they have to pay

CDarklock · 06-22-2009, 09:41 AM

I like to have two free bonuses, one before signup and one after. That way, your prospect at least comes away with a good opinion of you. And besides, your first free bonus does come with links... right?

jasonvthomas · 06-22-2009, 12:23 PM

or why dont you redirect them to the sales page, right after they click on submit after they fill up their email id.

You can do that by keeping the sales page as the success URL after submitting.

PS: But personally i woudnt want to go to any sales page by feeding in my email id, unless there is a worthwile freebee for me. Im sure many others would feel the same way.

jakesellers · 06-22-2009, 01:30 PM

The confirmation page is a great place to collect additional information. It's also a good place for an affiliate offer or Leadpile form. The right offer on the other end of your opt-in page can offset your advertising costs very nicely. The confirmation page should never be terminal, there should always be more action to take. In one case I found "Confirm your account and enter your email address and password" kept people watching their inbox.

06-06-2009, 11:02 AM	#1
Markus Nimocks Advanced Warrior War Room Member Join Date: Dec 2006 Location: Texas, USA. Posts: 770 Thanks: 35 Thanked 9 Times in 8 Posts	Force Opt-In Confirmation Before Giving Them Free Content? Hi Warriors, So I have my squeeze page, and ask for their name and email just like we all do. What happens next? (Note: After I capture their info, I take them to my sales page.) 1) They go to a page that says "Check your email and confirm, then you'll get your free video/report/whatever!" PRO: You make sure you get them on your list. CON: Some won't confirm, and therefore won't see the sales page, so you'll lose some sales. OR 2) They instantly get to the sales page with the free video. PRO: You'll make a few sales from people who might not have confirmed the email. CON: Some enter bogus info or won't confirm, and you don't capture their email, so you've lost that prospect. What say you, oh mighty Warriors? Cheers, Rich

06-06-2009, 11:09 AM	#2
Ron Killian Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Arkansas, USA. Posts: 1,474 Blog Entries: 17 Thanks: 82 Thanked 121 Times in 95 Posts Social Networking Contact Info	Re: Force Opt-In Confirmation Before Giving Them Free Content? Honestly I think it comes down to what you want more, or your end goal. If you want a list, you need them to confirm before they get their freebie. If you want the info to get out there to push your site/product, you might be better off giving them the freebie whether they confirm or not. Course much can be said for having a list and the ability to market to them over and over. You could also be testing and tweaking to improve confirms.
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06-06-2009, 11:15 AM	#3
Floyd Bogart SemiLiterate Marketer War Room Member Join Date: Apr 2007 Location: , , USA. Posts: 554 Blog Entries: 1 Thanks: 11 Thanked 25 Times in 15 Posts Social Networking	Re: Force Opt-In Confirmation Before Giving Them Free Content? I say confirm first. Most do not buy on first impression anyway, so you have to have the ability to make additional pitches. Just mho...
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06-06-2009, 11:39 AM	#5
Troy_Phillips Senior Warrior Member War Room Member Join Date: May 2009 Location: North Ga. Posts: 1,672 Blog Entries: 2 Thanks: 939 Thanked 505 Times in 325 Posts Social Networking	Re: Force Opt-In Confirmation Before Giving Them Free Content? I didn't really want to stir this up again but ... Use single opt in . The thank you page explains the product link is in their email. A recommended product link on the thank you page ( I don't use oto, just a recommend ) If they didn't give a real email they don't get the product . If you are giving a digital product deliver it with the ar and put another suggestion in the email. If the product is not easily delivered by ar put the link to the download in the first email along with the suggestion . Can tell you from experience. If they put a bogus email in they will go back and do it right if they want the product . Track your emails and delete all bounces. Make sure the unsub link is visible and put the ip and date of sign up that the opt in came from in the email.
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06-06-2009, 11:58 AM	#6
AndrewStark Advanced Warrior War Room Member Join Date: Sep 2007 Location: United Kingdom. Posts: 500 Thanks: 35 Thanked 120 Times in 43 Posts Social Networking	Re: Force Opt-In Confirmation Before Giving Them Free Content? To get the best of both worlds why not try this: Create a confirm page explaining the double opt-in policy, and put a banner for your product underneath the text. This means that those with a genuine interest will click through to the product, but still realise to open the opt-in when they next check their email. Here's an example of a page that I use Internet Marketing Success Formula
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06-06-2009, 01:41 PM	#8
Markus Nimocks Advanced Warrior War Room Member Join Date: Dec 2006 Location: Texas, USA. Posts: 770 Thanks: 35 Thanked 9 Times in 8 Posts	Re: Force Opt-In Confirmation Before Giving Them Free Content? As always, great information here. Andrew, that is a fantastic thank-you-for-subscribing page... I'm off to redo all of mine now.

06-06-2009, 07:33 PM	#9
Mr McDonald My Friends Call Me Gavin Join Date: Apr 2009 Location: Scotland Posts: 312 Thanks: 3 Thanked 21 Times in 18 Posts Social Networking	Re: Force Opt-In Confirmation Before Giving Them Free Content? Send the link to the freebie in the first email after confirmation.
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06-18-2009, 07:58 PM	#10
Gaby10 Active Warrior Join Date: Nov 2008 Location: America, mainly Posts: 76 Blog Entries: 2 Thanks: 18 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: Force Opt-In Confirmation Before Giving Them Free Content? Today I've found the "alternative to confirmed opt-in, the Soft Confirm/Permission Reminder" from Constant Contact. And I'm very curious about that softened confirmation. "An alternative to the confirmed opt-in is the soft confirm or permission reminder. The permission reminder is an optional message that appears in small print at the top of your email that enables the contact to confirm their subscription to your list." Any thoughts? Regards, *Gaby*
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06-18-2009, 08:20 PM	#12
SurviveUnemployment Glad I Got Canned Join Date: Sep 2008 Location: NY Posts: 681 Thanks: 330 Thanked 61 Times in 57 Posts Social Networking	Re: Force Opt-In Confirmation Before Giving Them Free Content? Definitely confirm. Weeds out people who aren't serious.
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06-18-2009, 08:53 PM	#13
Alice Seba Title Goes Here War Room Member Join Date: Aug 2004 Location: Vancouver, Canada Posts: 1,752 Thanks: 28 Thanked 100 Times in 36 Posts Social Networking	Re: Force Opt-In Confirmation Before Giving Them Free Content? We have done some tests of NOT holding the freebie hostage and the result has been very positive. Of course, this was in the case where the freebie directly led to a hard to resist offer that we converted very well on. My thought was we ultimately wanted more conversions on that offer, so we want to give them what they requested WITHOUT making them jump through hoops. Our end goal was really to put people on a CUSTOMER list, so why slow down the process? On a personal note, even as a marketer, it still bothers me when I' told I can instantly download something and I can't. making me confirm and then get it, is not instant. If you're stuff is good, show it to your prospect and they'll confirm if they agree. Alice

06-22-2009, 08:34 AM	#14
Gaby10 Active Warrior Join Date: Nov 2008 Location: America, mainly Posts: 76 Blog Entries: 2 Thanks: 18 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: Force Opt-In Confirmation Before Giving Them Free Content? Well, what I am testing these days goes like this: 1- Potential client fills the e-mail (required) and First Name (optional) Opt-In box. 2- Subscriber receives an e-mail with content and links. 3- And only then I send a confirmation e-mail. (To get 1 and only one gift or benefit). That's the basic model and it seems to work OK so far. I've had to create the module myself (actually interfacing with mailing APIs).- Greetings, Gaby
	My personal blog about some of my creations

06-22-2009, 08:48 AM	#15
dspa72 Donato Spagnolo War Room Member Join Date: May 2006 Location: Italy Posts: 308 Thanks: 55 Thanked 88 Times in 36 Posts Contact Info	Re: Force Opt-In Confirmation Before Giving Them Free Content? People must confirm if want free stuff: it is the only "price" they have to pay
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06-22-2009, 09:41 AM	#16
CDarklock AT gmail DOT com War Room Member Join Date: May 2009 Location: Kent, WA Posts: 6,932 Blog Entries: 4 Thanks: 1,734 Thanked 5,468 Times in 2,503 Posts Social Networking Contact Info	Re: Force Opt-In Confirmation Before Giving Them Free Content? I like to have two free bonuses, one before signup and one after. That way, your prospect at least comes away with a good opinion of you. And besides, your first free bonus does come with links... right?
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06-22-2009, 12:23 PM	#17
jasonvthomas Active Warrior War Room Member Join Date: Feb 2009 Posts: 79 Thanks: 9 Thanked 15 Times in 9 Posts Social Networking	Re: Force Opt-In Confirmation Before Giving Them Free Content? or why dont you redirect them to the sales page, right after they click on submit after they fill up their email id. You can do that by keeping the sales page as the success URL after submitting. PS: But personally i woudnt want to go to any sales page by feeding in my email id, unless there is a worthwile freebee for me. Im sure many others would feel the same way.
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06-22-2009, 01:30 PM	#18
jakesellers HyperActive Warrior War Room Member Join Date: Jun 2009 Posts: 161 Blog Entries: 2 Thanks: 5 Thanked 24 Times in 20 Posts	Re: Force Opt-In Confirmation Before Giving Them Free Content? The confirmation page is a great place to collect additional information. It's also a good place for an affiliate offer or Leadpile form. The right offer on the other end of your opt-in page can offset your advertising costs very nicely. The confirmation page should never be terminal, there should always be more action to take. In one case I found "Confirm your account and enter your email address and password" kept people watching their inbox.