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Less click thru's to merchant site after offering a bonus. Why?

by mc9320
1 replies
I have a multi-page presell with a click thru to the merchant and it's going well. 5 sales from 100 clicks from PPC traffic.

I want to start building a list of buyers by offering a bonus, something which enhances the product I'm promoting

However, since adding this to my presell, my CTR to the merchant has decreased significantly. Any thoughts?

I ask the prospective buyers to e-mail me their name and receipt number to get the bonus.

I know the prospects have an urgent problem they need solved quickly, and I've tested building a list first and then promoting the product (this simply doesn't work). If they don't buy straight away, they are not going to buy at all.

Any suggestions?
#bonus #click #merchant #offering #site #thrus
  • Profile picture of the author RhysEvans
    Your devaluing the original content by offering a bonus. Why would you need to offer a bonus if what they are going to receive is already a great package. Its the same when you see these 'gurus' offering a $247 package but a free bonus of $1997' for the first 100 people. You would start to doubt them at this point wouldn't you? I would as it shows a sign of desperation rather than valuable information that will help you.
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