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Music and IM

by Pete J
9 replies
Hi folks. My first post. Lots of fascinating stuff on this forum and I'm impressed with all the free sharing of information.

I have a small record label and am exploring the possibilities of IM as a means of promoting music. It seems to me that for this to work it would require the we package the music in a whole new way. At the moment I can't crack it. No ideas seem to quite work. But then I am an innocent abroad when it comes to IM.

Would anyone be interested in trying to put a product together? We have plenty of (good, of course) music, make our own videos, have a bit of money, can offer high commissions, and have the flexibility to try out new ideas.

We would want to be a vendor offering affiliate opportunities. But what is the product? If you can crack this one we'd love to team up and go for it.

We are not interested in anything that is or might be seen as cynical or a scam.

Any thoughts? I think it would require a quite clever idea, but maybe someone will have one. If you have a completely brilliant idea that you'd rather not make public feel free to PM.

Cheers
Pete
#music #sales
  • Profile picture of the author Pete J
    *bump*

    Just in case ...
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  • Profile picture of the author lotsofsnow
    Sure, you can use internet marketing to promote music.

    I would be interested to maybe do something together. The right forum for that would be the JV section.

    One type of music product that I know is in high demand are sound tracks or background music without royalties. Not sure whether that is something you can or want to do though.
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  • Profile picture of the author Freelancing10
    Also another product you can sell is live gigs? I am not sure if you are a band as well. Someone can be your booking agent online, and get a certain percentage of how much the gig pays. If you are not doing live gigs, you can always sell tracks, or background music like hpgoodboy suggested.
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  • Profile picture of the author Pete J
    Thanks for the thoughts. These are all relevant, but I'm looking for something to supplement the usual sorts of things, something new.

    I can supply royalty-free music but not if it's also upfront fee-free.
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    • Profile picture of the author LilBlackDress
      Sending you a PM Pete.
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      Pen Name + 8 eBooks + social media sites 4 SALE - PM me (evergreen beauty niche)

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  • Profile picture of the author Pete J
    Thanks for the replies and PMs.

    There's a good idea here somewhere, but it's not an easy one. The ideas mentioned are fine but routine. I'm after something quite new. It may be unachievable, but worth a try.

    You're right, Ken, when you say, 'The means of producing quality recordings is within the reach of everyone now'. This is part of the problem. You add 'I think the new model for the business side of music is using recorded material to secure live gigs.' Well, maybe for some artists. The problem is that last week the model was to use live gigs to sell recordings. The week before that it was to use gigs and recording to sell merchandise. The week before that it was use sales, gigs and merchandise to attract commercial sponsorship. Next week the idea will be to jump off a bridge and give up on gigs, sales, sponsorship and music. The business is in a mess and the money is being squeezed from every direction.
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  • Profile picture of the author stoltingmediagroup
    Originally Posted by Pete J View Post

    I have a small record label and am exploring the possibilities of IM as a means of promoting music.
    Just out of curiosity, since you are exploring the possibilities of IM as a means of promoting music, what have you been doing with your label, business wise, for the last decade or so once most offline record stores closed up shop?
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    • Profile picture of the author Pete J
      Originally Posted by stoltingmediagroup View Post

      Just out of curiosity, since you are exploring the possibilities of IM as a means of promoting music, what have you been doing with your label, business wise, for the last decade or so once most offline record stores closed up shop?
      Well, we haven't been active for ten years. But the same a everyone else. Pratting around with social media, online press. youtube, sync licencing, earning 0.0000000001 per play on streaming services etc. etc.

      In the good old days a label like us would hook up with someone bigger to make headway, but nobody has any money these days. I think we're just getting to the end of the downsizing of the industry, but what's left ain't much. Back when I ran a studio I used to get phone calls every month from successful labels asking if we had any talent to report. Nowadays I'd go into shock and have a coronary if someone phoned to ask.
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