It is EASY to get SOLO-ADS in ANY NICHE you damn well please...

13 replies
It is stupid easy to get solo ads in ANY MARKET.

I have 4 solo ads going out in the "living green" market to a total of 75k buyers.

Here is how I did it.....

I used Google to find people selling products in the market I wanted to go after. In my case, it was "living green" because we have a project in that space.

I put the web addresses, email and phone number (if I found one) of all the other sellers into a spreadsheet. I went through the first two pages of results for about 5 keywords.

I then did the same thing in Click Bank and JVZoo. There are other market places too, but I was cool with those.

In the end, I think we had like 70 or something.

I then emailed them all, asking them if they'd mail offers for me to their lists in exchange for a fee. Of note, it's important to word it like that because one thing I've found is that outside "MMO", not everyone is familiar with the term "solo ad".

What happened?

So far we have 4 ads booked to go out, totaling about 75k buyers. And, responses to our mailings are still coming in

All this leads to a squeeze - but that's another topic.

Why this worked?

Because it's reasonable to assume that people selling stuff similar to yours, they'll have buyer lists that are targeted at your offer,.

If you email them with an offer to pay them for a mailing, many will be receptive to it.

This is EASY. It's not complicated and it's not new. But around here, we don't care about any of that.

All we care about is what WORKS - and that this does.
#damn #easy #niche #soloads
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    • Profile picture of the author XponentSYS
      Originally Posted by actionplanbiz View Post

      thanks for sharing. how much did it cost?
      I think we're at around 300 right now but I could double check that. Interestingly, solos are CHEAPER outside MMO.

      I may get flack for saying this but I don't really care: part of this strategy is to start with a LOW OFFER because many of them do t know the actual WORTH of a mailing like this and will take the low offer.
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      • Profile picture of the author heavysm
        I swear some people only think solo are for the IM/MMO niche but it's simply not true!! Like, at all Lol

        I subscribe to a number of lists under many different markets to see what the top marketers are doing who are NOT in the IM/MMO niches.

        This includes health/fitness, gaming, relationships, personal development, pet care/dog care etc etc etc the list goes on

        I actually introduced a friend of mine to possibly selling solos to her list in the fitness niche. As long as she likes the promoted product, the promoters etc and it's worked out extraordinarily well for her.

        Cooking is the next one i want to get into since it's a mega market as well (not niche, mind you hah!). Some people tend to confuse niches and markets.
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  • Profile picture of the author XponentSYS
    Easy to outsource too. I didn't (personally) lift a finger to do this. I gave it to Jess, my office girl.
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  • Profile picture of the author Randall Magwood
    Good tips Ben. Alot of people in non-IM niches have a hard time finding solo ads. Would you say this is close to a joint venture proposal... without the payment of mailing to their list?
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    • Profile picture of the author XponentSYS
      Originally Posted by Randall Magwood View Post

      Good tips Ben. Alot of people in non-IM niches have a hard time finding solo ads. Would you say this is close to a joint venture proposal... without the payment of mailing to their list?
      Yeah, you could look at it that way.

      We are not paying any sort of commish though - just a fee in exchange for the mailing.

      I agree that people DO have a hard time finding SOLOs outside MMO and it needn't be that way.
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  • Profile picture of the author writeaway
    What is the range of the fees you had to pay? Were you targeting offers that had an email collector on their sales pages or did you hit all types of sellers?
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    • Profile picture of the author XponentSYS
      Originally Posted by writeaway View Post

      What is the range of the fees you had to pay? Were you targeting offers that had an email collector on their sales pages or did you hit all types of sellers?
      ~$80.00 I think. I'm letting my assistant run this but she mentioned spending in that range. We're not anywhere REMOTELY NEAR IT, but I gave her a buget of $6,000.00. Again, we are WAY under but I wanted room.

      I targeted all - but DEFINITELY those with an optin of some sort - since those are basically SCREAMING at us..... "I have a list..." That's not the hugest deal though... since we are targeting those that SELL STUFF - so we know they have a buyer list.
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  • Profile picture of the author IanM723
    Awesome stuff. I never even really think about solo ads in any other niche - although I have seen some in the fitness niche although these seem more like JV's then actual solo ads. But sharing your experience will definitely open up more people to doing solos in other niches. Thanks for the share.
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  • Profile picture of the author brettb
    Good stuff.

    I have a membership site and occasionally people approach me wanting to do advertising.

    Of course there are plenty of spammers, but some are legit.

    All I know is that I'll let you advertise on my site/list for $ when AdWords will cost you $$$$.
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    • Profile picture of the author XponentSYS
      Originally Posted by brettb View Post

      Good stuff.

      I have a membership site and occasionally people approach me wanting to do advertising.

      Of course there are plenty of spammers, but some are legit.

      All I know is that I'll let you advertise on my site/list for $ when AdWords will cost you $$$$.
      Niche please?

      Maybe I'll advertise there. I'm kidding, but sort of serious. EVERYONE ELSE - what HE said is PROOF of why its possible to find solos outside MMO - and why you should be doing this.
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  • Profile picture of the author cagwatson
    Another great way is to use your keyword followed by 'media kit' you will then find full advertising kits for many outfits which provide list mail and yes they dont call them solos )

    excellent tip Ben
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  • Profile picture of the author mark healy
    Nice method.I found it particularly hard to get solo ads in other niches, but instead of money why don't you exchange your services or create valuable content for them for them to mail out.For me its the value added factor.
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