Why can't I copy content and use pictures without permission?

5 replies
Disclaimer: I'm not a lawyer.

Every week or so a thread pops up asking about copying content or using pictures found on Google.

Here's a really simple answer if you can do any of these things: NO!

Generally, once someone writes something down (an original blog post, for example), they own the copyright to it automatically. If they're writing for an organization like a newspaper, magazine or online publication - then that organization will likely own the copyright to the work.

With pictures it's pretty much the same thing. Either the photographer owns the copyright, or the organization the photographer works for does.

Regardless, you CANNOT use the content or picture without permission. Whether this permission is in the form of buying the rights to use it commercially, or it's clear they give you the rights (ie. Creative Commons), you must have permission to use content or photos you don't own. It's that simple and I can't think of any exceptions to this. Maybe public domain, but that's a whole different ball game.

And no, Google does not own the copyright to images when you search for images that are free to share and use. Google will not protect you. Best to find out who owns the copyright to those images and go to them directly.

Think about it for a minute: a photographer, for example, has probably invested a lot of money in equipment (professional camera gear can be very expensive). They've also put in the time to hone their craft. Why is it fair for you to use the picture for free, without getting permission?

The risks of copyright infringement can be severe. At the very least, you might get a DMCA takedown notice. Or, you could be reported to your hosting service and they might just take your website down. And at the very worst you can face legal action by the copyright holder. It happens, and the results can be very expensive.

So PLEASE, don't assume because "it's just an article" or "it's just a picture" you can use it without the proper permission. Someone worked hard on it. More importantly, it's not yours.

There are legitimate places where you can get royalty free pictures. Or you can take your own pictures. The technology has made it easy to buy an inexpensive camera and take decent looking pictures.

You can write your own content. Yes, it's time consuming, but at least it'll be original to your website.

Heck, if you want, contact the copyright holder directly and ask. I know some photographers love sharing their work if you just ask. Writers might do the same.

Be aware of trademarks as well. Using a trademarked logo without permission is also a big no no and can land you in trouble.

My general rule of thumb: if I have to ask, it's probably not a good idea. Or I need to investigate further.
#content #copy #copyright #permission #pictures
  • Profile picture of the author RickCopy
    Im not a lawyer, but if the image is coming from wiki commons or another established public domain area im not super worried about it....been using creative commons rights images on decent traffic sites for a long time without any issues.

    Theres a fine line between intentionally violating copyright and not spending XX hours (time you could be using to expand your business) tracking down obscure photographers that have already given their permission to use their images in the first place.

    Unless you're flat out doing this intentionally or just dont care about copyright at all then there are ways to work efficiently with images.... just dont be a thief.

    TL/DR - dont be dumb, but dont be paranoid and spend as much time reaching out to photographers as you do creating content and marketing.
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    • Profile picture of the author BradVert2013
      Originally Posted by RickCopy View Post

      Im not a lawyer, but if the image is coming from wiki commons or another established public domain area im not super worried about it....been using creative commons rights images on decent traffic sites for a long time without any issues.

      Theres a fine line between intentionally violating copyright and not spending XX hours (time you could be using to expand your business) tracking down obscure photographers that have already given their permission to use their images in the first place.

      Unless you're flat out doing this intentionally or just dont care about copyright at all then there are ways to work efficiently with images.... just dont be a thief.

      TL/DR - dont be dumb, but dont be paranoid and spend as much time reaching out to photographers as you do creating content and marketing.
      If a photographer has already given their permission, and it's spelled out clearly, then there's no reason to contact them. My point is, if you see a picture on a blog you like (for example), and the blogger is the one who took the picture, send them a message and ask if you can use it.

      I also don't know if the law distinguishes between "intentional" and "unintentional" copyright infringement. That's what lawyers are for.
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      • Profile picture of the author wolfmmiii
        Originally Posted by BradVert2013 View Post

        I also don't know if the law distinguishes between "intentional" and "unintentional" copyright infringement.
        It doesn't.
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  • Profile picture of the author AlexCN
    Originally Posted by BradVert2013 View Post

    Regardless, you CANNOT use the content or picture without permission. Whether this permission is in the form of buying the rights to use it commercially, or it's clear they give you the rights (ie. Creative Commons), you must have permission to use content or photos you don't own. It's that simple and I can't think of any exceptions to this. Maybe public domain, but that's a whole different ball game.

    And no, Google does not own the copyright to images when you search for images that are free to share and use. Google will not protect you. Best to find out who owns the copyright to those images and go to them directly.
    You're right. Using copyrighted images without permission for financial gain is a very bad idea.

    Moreover, since Google is the undisputed King of grabbing licensed/copyrighted images and placing them on their search engines without permission and plastering paid ads all around them, they are probably a bad entity to get any type of 'permission' from since in most cases they themselves have not acquired commercial rights to these images.

    Alex
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  • Profile picture of the author sunipun786
    See you have been digging deep into the subject matter.I never got all these info at a glance.It's really useful article for me.Thanks.Nice job.
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