Need Advice - Ab Cruncher
Hi Warriors!
I've been around the marketing world a bit, but probably not nearly as much as most of you. I have an odd situation that was handed to me by a good friend of mine and I wanted to ask your advice.
My buddy recently created a new Ab Cruncher product (different name). They've shot a commercial and he's patented it. They have major backing from a very large distributor and deals are already in place to get in it Walmart and the big box stores. The commercial will start airing in two weeks.
Here's the strange part - the huge distributor is handling big box stores and international retail sales, but they haven't signed on to do online marketing.
They want to do online and have asked me to submit a proposal to them.
They are willing to do a rev share with me for any sales I drive.
I have two weeks to put it together, since the national commercial will start airing then.
I know weight loss / fitness products like this are a multi-million dollar industry, so I'm feeling a little intimidated.
Here is the plan I was tossing around in my mind:
Online marketing -
PPC
- Google / Bing
Partner with an Affiliate network
- CJ
- Peerfly
- ShareaSale
Blog / SEO
- Articles About the product
- Scam? blog
- Reviews blog
Display / Banner Ads
- Fitness sites
- Weightloss sites
- Weightloss review sites
Social
- Facebook Page
- Twitter
- Facebook Contests
- Youtube videos showing how to use it for each body part
- Partner with YouTube channels (rev share)
- Partner with Twitter folks to promote (rev share)
- Instagram
- Pinterest
Online Platforms -
Amazon
Overstock
Wayfair
Sears
Fishpond
eBay
Drugstore.com
Coupons / Discounts
RetailMeNot
Savings.com
Krazy Koupon Lady
Passion For Savings
Hip 2 Save
CouponCabin
CurrentCodes
DealCatcher
UltimateCoupons
FreeShipping.org
CouponChief
CoolSavings
DoubleTakeOffers
Codes4us.com
SpotMeBro.com
BensBargans
FatWallet
Like I said above, I'm not a huge expert at online and my background is in web design and video production, but I have their trust (we've been friends for years) and they really want to give me this opportunity. I don't want to blow it. I do know about the above marketing methods, but again, I wouldn't call my self a seasoned expert.
They want to blow it out of the water like the thigh master - and it has the retail connections to do just that. But I've been handed the online part!
They have a website already with a shopping cart. I was thinking about setting up my own site (looking similar to theirs) to handle the affiliate transactions and pass the orders to their fulfillment system directly.
So, fellow Warriors! What do you think? Does the above strategy make sense? Is it crap? I'd love to get your opinions!
Thank you in advance!
John
I've been around the marketing world a bit, but probably not nearly as much as most of you. I have an odd situation that was handed to me by a good friend of mine and I wanted to ask your advice.
My buddy recently created a new Ab Cruncher product (different name). They've shot a commercial and he's patented it. They have major backing from a very large distributor and deals are already in place to get in it Walmart and the big box stores. The commercial will start airing in two weeks.
Here's the strange part - the huge distributor is handling big box stores and international retail sales, but they haven't signed on to do online marketing.
They want to do online and have asked me to submit a proposal to them.
They are willing to do a rev share with me for any sales I drive.
I have two weeks to put it together, since the national commercial will start airing then.
I know weight loss / fitness products like this are a multi-million dollar industry, so I'm feeling a little intimidated.
Here is the plan I was tossing around in my mind:
Online marketing -
PPC
- Google / Bing
Partner with an Affiliate network
- CJ
- Peerfly
- ShareaSale
Blog / SEO
- Articles About the product
- Scam? blog
- Reviews blog
Display / Banner Ads
- Fitness sites
- Weightloss sites
- Weightloss review sites
Social
- Facebook Page
- Facebook Contests
- Youtube videos showing how to use it for each body part
- Partner with YouTube channels (rev share)
- Partner with Twitter folks to promote (rev share)
Online Platforms -
Amazon
Overstock
Wayfair
Sears
Fishpond
eBay
Drugstore.com
Coupons / Discounts
RetailMeNot
Savings.com
Krazy Koupon Lady
Passion For Savings
Hip 2 Save
CouponCabin
CurrentCodes
DealCatcher
UltimateCoupons
FreeShipping.org
CouponChief
CoolSavings
DoubleTakeOffers
Codes4us.com
SpotMeBro.com
BensBargans
FatWallet
Like I said above, I'm not a huge expert at online and my background is in web design and video production, but I have their trust (we've been friends for years) and they really want to give me this opportunity. I don't want to blow it. I do know about the above marketing methods, but again, I wouldn't call my self a seasoned expert.
They want to blow it out of the water like the thigh master - and it has the retail connections to do just that. But I've been handed the online part!
They have a website already with a shopping cart. I was thinking about setting up my own site (looking similar to theirs) to handle the affiliate transactions and pass the orders to their fulfillment system directly.
So, fellow Warriors! What do you think? Does the above strategy make sense? Is it crap? I'd love to get your opinions!
Thank you in advance!
John
-
David Braybrooke -
Thanks
Signature"The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell{{ DiscussionBoard.errors[9008535].message }} -