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Help with keywords, please.

by BenQ
8 replies
I'm a complete newb. I need help with keywords. First, I have no idea what they are or how they work. I've seen references to searching for them, paying for them, etc, etc, but I'm still just not that clear on how they work. I've tried a forum search, but get a lot of info and not real specific.

Is there a WSO that explains it all in detail, or can someone refer me somewhere? Thanks.
#keywords
  • Profile picture of the author oregongal
    Keywords are the main words used to describe a subject. An example might be: "tasty meals for diabetics". That is a keyword phrase. If you are writing an article or post you use your keyword phrase in the title, and maybe several times in the body and once in the closing or resource box. That's how the search engines and people find your article or post - by typing in your keyword phrase.

    Marketers do keyword research to find out which keywords are ones that people are searching for (typing in their browser). They also check out the competition for those keywords to make sure their are not too many sites using those keywords so they have a better chance for theirs to get noticed and moved up in the search engines. Several words in a row or a long tailed keyword phrase can help get your targeted traffic.

    Does that help at all?
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  • Profile picture of the author TLTheLiberator
    In the Web 2.0 world , manytimes keywords will be called tags and both make the internet go around.

    Solid keyword research will help making money 10X easier for anyone.

    Hope This Helps!!

    TL
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    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

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    • Profile picture of the author affilcrazy
      I've read countless e-books, reports etc about keywords and keyword research.

      To put it simply a keyword is a word or phrase that someone types into a search engine (google, yahoo, MSN, etc) whenever they are searching for more information on a subject! (i'm sure you've done it yourself countless times!)

      i still think to this day that Travis's free bummarketing.com course explains it the best for me! He hardly touches on the subject, but makes it seem so simple!

      Cheers
      Partha
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      "There is no fixed teaching. All I can provide is an appropriate medicine for a particular ailment" - Bruce Lee, Tao of Jeet Kune Do (on Zen)
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  • Profile picture of the author BenQ
    ok, thanks, guys, but what's the references I've seen to paying for keywords? I see some people referencing a keyword, and they might say it costs X cents. What's all that about?
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  • Profile picture of the author jessewrites
    You're getting great information. I'll simply add a bit of detail on long-tail keywords. They are simply key strings that people are searching for that are 3-4 or more words. For example, someone might search google for "relationships". Someone else might search for the phrase "how to tell if your husband is cheating". Marketers are looking for long-tail keywords to target their articles and websites with because their site or article stands a better chance of getting ranked highly in the search engine with them (less competition, as was stated earlier). Leading people into the article's resource box or the website's affiliate link is the goal, and that can only happen if your site or article is discovered. Hope this helps.
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  • Profile picture of the author jessewrites
    With advertising programs like Google's Adwords, people bid to place their ads on google when certain keywords are searched. You pay for each click, and you probably don't want to throw your hat into this ring without an experienced guide to help you. Targeting long-tail keywords, however, is referring to attempting to rank highly in the search results - not placing pay per click ads.
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  • Profile picture of the author Kim Davis
    If you are going to do Pay Per Click....you pay for keywords to get you top positions. If someone has an Ad for weight loss, they may have the keyword "diet" and they may be paying $.50 for that word to be in position 1 of Google. If you were to put an Ad on Google for weight loss and you want to use the keyword "diet", you may pay $.75 for that word to get you in position 1 of Google. When someone clicks on the other persons Ad it will cost them $.50....if someone clicked on your Ad it would cost you $.75.....therefore you paid $.75 for that keyword
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  • Profile picture of the author Chris Endres
    Keywords are the basis of navigation on the internet. Every searcher uses a keyword to get from point A to point B.

    To them, they are just using words to look for what they want. To a marketer, those searches are compiled, averages are calculated on highest usage and relevance and then bid on in an advertising system Goodle set up called Adwords.

    I can bid on a keyword, create an ad surrounding my keyword, and get that ad in front of the stream of searchers I have researched that are looking for that product (named by a keyword)

    So, to regular folk, a keyword is just a search term. To a marketer, its a potential pile of money.
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    "Observation is an act of creation through limitations inherent in thinking"

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