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Clickbank OTO's

by JD Jens
8 replies
I'm consused. I had thought Clickbank issued a press release that they didn't support OTO's anymore.

But a search of their marketplace on google shows 1,020 sites that mention having an OTO.

I'm putting together an OTO now and need to submit it to CB for their approval. I searched their site but couldn't find any current information on it.

Do I submit it to them as an OTO, or just a seperate offer?

Any advice or insight is appreciated...
#clickbank #oto
  • Profile picture of the author ~Davor Debrecin~
    Can you post us a link to the press release?
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  • Profile picture of the author JD Jens
    I don't have a link to it. CashTactics discusses it in this older post from 2007...

    Clickbank Cracks Down On The One Time Offers
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  • Profile picture of the author ~Davor Debrecin~
    Clickbank does allow publishers to offer one-time offers or upsells. However, all product offers must be made before the customer arrives at the Clickbank order form. Publisher cannot wait until the customer has paid for their product, and arrived at the thankyou page URL to offer them the upsell. We allow publishers to make an upsell that goes from the pitch page to the upsell, that way customers can decide which version they'd like to buy before arriving at the Clickbank order form.
    So, you can have an OTO, but you need to place it before the customer pays you anything.

    In other words, your upsell should be located after they click on the order button on your sales page. Then you should have two payment links. One that would lead them to the order page for buying only the main product and another that will lead them to the order page for buying main product and upsell.

    The main problem I see here is not that you cannot upsell your customers after they've given you money, ie paid with their credit card. But the $200 limit CB allows for pricing your offer. You could have a $147 product and an OTO of $97. Then you aren't able to do this on CB.

    Another problem is of course, you're going to upsell prospects, not customers.The only thing you know is that they've clicked on the order page, that doesn't mean still that they are going to buy from you.

    Solution for this problem is to some additional order process steps before you send them to the Click Bank order page.

    The first page might be "Step 1 of 3 of your order customization" and here you capture their name name and email address. This way if they leave the order page, you could follow them up reminding them that they need to finish their order customization.

    Then on the step 2 you could offer them an upsell. The most important thing to remember is that the upsell needs to be considered as an upgrade to the main offer. Like when people at McDonald's ask you whether you want fries with your burger. That's a perfect example of great upselling. They're not offering you to buy a flower after you bought a burger. If you do this correctly, then upselling before they give you their credit card and pay won't hurt your sales as if you upsold them after they paid you for the main product.

    Hope this helps, take care,

    ~Davor
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    MY CV ❱❱❱ 12+ yrs exp, 7-fig revenues, 40 employees.. 39 actually, someone just left the company, f**k!
    I like to innovate stuff and babble IM stuff into a camera:
    I do this on the side, will try to sell you something, be sure of it!
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    • Profile picture of the author JD Jens
      Originally Posted by ~Davor Debrecin~ View Post

      The main problem I see here is not that you cannot upsell your customers after they've given you money, ie paid with their credit card.
      That article is almost 2 years old. I don't think that's the case anymore because there are plenty of high profile publishers doing exactly that.

      Looking for clarification of current rules.
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  • Profile picture of the author p2y
    I asked a clickbank rep about this a few months ago and they said it depends on your account history, but then I asked another rep a few weeks ago and they said it doesn't matter? I'd appreciate if somebody could clarify this as well....
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    • Profile picture of the author CashTactics
      The traditional method where OTOs were offered has been taken out. This method involved individuals buying the product then getting taken to the OTO, thus making another purchase

      The allowed way is where the person goes through the OTO process before they get to any payment page. This really isn't an OTO unless you track by IP and block dup ips from seeing a specific page.

      There are ways around this. If you think about it for a minute I'm sure you can come up with a couple.

      Feel free to ask me any questions you may have.
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      • Profile picture of the author Harvey Segal
        As long as you provide the download information for a
        purchase on the thank you page there's nothing to stop you
        following on with an invite to purchase another product.

        Harvey




        .
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  • Profile picture of the author mikemcmillan
    An up-sell is something that occurs BEFORE the potential customer is taken to the order processing page. For example, a visitor to your site clicks to order your product, but then--instead of going to the order processing page, they are taken to a page where they are given the option of ordering the standard product from your sales page--or, an enhanced product with other features for a higher price.

    You then need to have two download pages. One for the standard product and one for the enhanced product. If you're using CB you will need to have two separate products--the standard product and the enhanced product.

    An OTO is similar, but here the customer visitors your pitch page, clicks to order the product, is taken to the processing page to complete their order--and is then taken--not to the download page, but to your OTO page.

    Clickbank was not big on OTOs because they felt that once a sale was made, the customer should be allowed to download the product directly without jumping through any more hoops.

    Customers, including myself, don't like to see--after they have purchased a product--a page telling them that to make the product work really well they need some other product as well. And some CB vendors will take buyers to a page where they must input their name and email before they can download the product they just bought. Good marketing however...

    To my way of thinking, making someone input info after they have purchased a product (before they can download it) sort of breaches the (implicit) contract between buyer and seller. (Give me your money and I'll give you the product--turning it into give me your money, then you have to give up your email, and then you will get the product.) If that wasn't stated in the buying agreement (the pitch page) I feel that is changing the contract once the sale has already be made. Only my opinion

    Hope that helps a little.
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