Unsubscribing From A List - Your Approach?

29 replies
I get way too many emails in to my inbox it seems. Unsubscribing becomes a necessity at times, even just for logistics.

However, sometimes when I get people unsubscribing from my own lists I am occasionally surprised how pernickety and even offensive they can be with their added comments about the exact reason/s why they unsubscribed.

If you don't like the content of a particular marketer's emails, by all means take yourself off the list, but are aggressive, even vitriolic comments really necessary? You can't please everyone of course, and the majority of my subscribers seem satisfied with emailed content.

Are you inclined to answer back to unpleasant emails? Do you say 'Whatever!' and move on straight away? Is all feedback read with great interest?
#approach #list #unsubscribing
  • Profile picture of the author hustlinsmoke
    I have a rough personality at times so it depends on when you catch me. I try and do not want to respond though. Sometimes I do.

    If you or anyone though are on too many lists please use this link. Do not forget to let your mail pile up cause it only sees what is in your inbox and be signed into your email account for it to work.

    http://www.unsubscribeinstantly.com/index.php
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    • Profile picture of the author XponentSYS
      Originally Posted by hustlinsmoke View Post

      I have a rough personality at times so it depends on when you catch me. I try and do not want to respond though. Sometimes I do.

      If you or anyone though are on too many lists please use this link. Do not forget to let your mail pile up cause it only sees what is in your inbox and be signed into your email account for it to work.

      http://www.unsubscribeinstantly.com/index.php
      Hey "smokes",

      Thanks for the neat link. David, I NEVER reply to those - the person has indicated they never want to hear from me again - just ONE reason why it's not worth my time.

      I don't always IGNORE them though - if some constructive feedback can be gleaned from them, I'll heed that.
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      • Profile picture of the author ShawnHansen
        Hi David!

        I'm joining the "ignore them" bandwagon.

        You know your emails are valuable, and that's all that matters.

        If you get good input - which is pretty rare in my experience - it's worth considering, but the negative stuff isn't worth a second of your time.

        I actually stopped asking for a reason for an unsubscribe: I'm not going to change the way I do business based on a few people leaving while lots of others are joining.

        Now, if I suddenly got a ton of unsubscribes, I might ask for a reason again, but otherwise, I let negative folks keep their junk!
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  • Profile picture of the author hustlinsmoke
    Oh there wasn't a spot for my answer is why I dd not do your poll.
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    • Profile picture of the author David Braybrooke
      Originally Posted by hustlinsmoke View Post

      Oh there wasn't a spot for my answer is why I dd not do your poll.
      What's your answer? I knew I should have included an 'other' category.
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  • Profile picture of the author hustlinsmoke
    Sometimes depending on my mood, I give them a shout.
    I mean my first personal website liftingforlife when I was a bodybuilder
    some one came and stated you can't even spell whatever right who would take
    you seriously. I went off on them. Sometimes someone cusses me out in my email marketing and I just think how stupid can you look, so it just depends.
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  • Profile picture of the author David Braybrooke
    I guess I'm the arrogant type then. If someone unsubscribes from my list I tend to think, 'How the hell could you be so crazy!? My emails have the best sh*t in the biz! What's yo' problem punk!? I don't care about your feedback. It's irrelevant to me! Loser! Feedback, Pah!! You talkin' to me!? Ya talkin' to me!???'
    Said with a wink.
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    • Profile picture of the author Myles Sinclair
      Originally Posted by David Braybrooke View Post

      I guess I'm the arrogant type then. If someone unsubscribes from my list I tend to think, 'How the hell could you be so crazy!? My emails have the best sh*t in the biz! What's yo' problem punk!? I don't care about your feedback. It's irrelevant to me! Loser! Feedback, Pah!! You talkin' to me!? Ya talkin' to me!???'
      Said with a wink.
      Lol. Nice De Niro impression! My own response is to keep calm and carry on. But that's probably because I've seen the poster! Lol. Keep Calm and Carry On - Wikipedia, the free encyclopedia
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      • Profile picture of the author Hodecker
        As much as unsubscribes are simply part of doing business, I have always taken them way too personally, to the point of being irrational.

        If I could only harness the energy I waste on worrying about the few people who simply don't want to read my emails...

        That being said, I no longer read the few comments I get. I look at unsubscribes as automated list maintenance.
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  • Profile picture of the author hustlinsmoke
    I'm not unsubscribing from you emails lol.
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    • Profile picture of the author David Braybrooke
      Originally Posted by hustlinsmoke View Post

      I'm not unsubscribing from you emails lol.
      You wouldn't want to!
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      • Profile picture of the author PCH
        Hey Guys,

        some novel approaches there - that's for sure. But I'm not sure what they achieve other than to make yourself bitter for the rest of the day.

        On a few occasions I've sent someone an email saying I was sorry to see them go and blah blah blah. And a couple of them I turned around but then didn't bother continuing to see if they bought more stuff so it was kind of a waste of time.

        But my point is that rather than waste a moment thinking negative things about someone and risking creating bitterness inside yourself that might spoil the next hour or two productivity for you, just let them go and don't give it any thought at all. Like it never happened.

        As long as you have fresh subs coming in daily, which I'm sure you guys do - then just move on.
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  • Profile picture of the author nicheblogger75
    I learned a long time ago the best thing to do is not even read those. They will most likely get you upset and responding back with "equal venom" is a good way to get a blog post written about you or get your comment shared on social media.

    I read a course from a very successful list builder some time back that said those types of comments are best ignored. He goes on to say that unsubscribes in general are "irrelevent figures" that you shouldn't pay attention to and that most people who unsub weren't going to spend any money anyway so you shouldn't even pay attention to that number. The number that you should concern yourself with is new subscribers. It might sound cold but in a way it's true. By the time the subscriber has gotten to the point that they not only unsubscribed but left a nasty comment, it's far too late to turn them into a customer so why waste your valuable time & energy on something that you cannot achieve?

    If you want to read the comments to possibly get some feedback for your marketing campaigns that's fine, but I wouldn't respond. You might say something you will end up regretting. Like I said, I wouldn't even bother reading them. Why invite negativity into your life?
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    • Profile picture of the author Samuel Adams
      Originally Posted by nicheblogger75 View Post

      I learned a long time ago the best thing to do is not even read those. They will most likely get you upset and responding back with "equal venom" is a good way to get a blog post written about you or get your comment shared on social media.
      It takes a pretty thick skin not to be offended when an email subscriber launches an all out attack. But, you have to know where they are coming from. Chances are, this person subscribes to many other email lists and is simply over whelmed by the volume of emails (caused by their own actions, rather than anything done by one marketer). As you said, don't really bother reading the unsubscribe comments if they tend to get nasty as you can't simply 'unread' a really bad one and you're stuck thinking you did something wrong with your emails.
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      • Profile picture of the author nicheblogger75
        Originally Posted by Samuel Adams View Post

        It takes a pretty thick skin not to be offended when an email subscriber launches an all out attack. But, you have to know where they are coming from. Chances are, this person subscribes to many other email lists and is simply over whelmed by the volume of emails (caused by their own actions, rather than anything done by one marketer). As you said, don't really bother reading the unsubscribe comments if they tend to get nasty as you can't simply 'unread' a really bad one and you're stuck thinking you did something wrong with your emails.
        I agree with you 100%. That's another reason why I stopped reading them. Someone made a good point earlier when they said why let a negative comment get under your skin and ruin productivity or eat away at you for a few hours or maybe even ruin your whole day. Like you said, you can't "unread" them. So I feel it's best not to read them at all. And as human beings I think our first instinct is to lash back at the person, and when you run a business and have a reputation to protect, that's not always a good idea.
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  • Profile picture of the author talfighel
    Originally Posted by David Braybrooke View Post

    Are you inclined to answer back to unpleasant emails? Do you say 'Whatever!' and move on straight away? Is all feedback read with great interest?
    When you have people on your list, you will always have people who are negative and offensive. As soon as someone start complaining to you and being negative, I would not even reply back to them. Just delete them from your list and move on.
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  • Profile picture of the author drem
    I personally just delete them and move on. I have a bad habit of holding onto things, so I have learned it is much better to let things go. After all, the person is not of value anymore. There are also people that are just having a bad day and want to vent on someone.

    I used to yell back at people quickly when things like that happen. I hate negativity, but I went to a different approach. I started to wait a good hour or two before I replied to see if I settled down my anger a bit. I am now just ignoring it altogether.
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  • Profile picture of the author Brent Stangel
    They are un-subbed so they are gone. Not my day to babysit!

    I concentrate on the people who want to hear from me.
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  • Profile picture of the author TerriL
    I have received plenty of emails that had me cussing, but usually they come from people I know for a fact I did not sign up to be on their list. My take on this angle is they are most likely paying to have me on their list, so I just 'filter' skip the inbox, and let em keep sending their garbage to the dump at their expense, not mine!

    However, I don't have an established list to speak of as of yet, and have yet to experience the 'disgruntled unsubscriber' - I'd probably just let it go, but I've been known to snap on people for undeserved attacks, so who knows what might transpire.

    It's the "you've got commissions waiting" emails that piss me off, especially when they come from 20 different names, but the physical address is the same! - I've been pounding the spam button on those all week. (Again, I know I didn't sign up to their list!)
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    • Profile picture of the author heavysm
      Why not take the feedback constructively (if possible) and use it to make your campaigns better?

      I've even gone so far as so point a subscriber to some free resources i knew of and she thanked me 100% times over.

      I like to defuse tension and try to make it better, again only if possible, because you never know the type of sh!t people are dealing with on a day to day basis.

      The venom emails that reply back with more crap tend to get a swiftly ignored and/or sent a nice but neutral farewell greeting.

      I try to automate most of this, of course. Doing this for xxxxx number of subs would be a daily nightmare.
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  • Profile picture of the author Janice Sperry
    Simple. If someone unsubscribes that means that they do not want you to email them anymore. Honor their request and do not email them anymore.
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  • Profile picture of the author Jeffery Moss
    Rather than waiting to find out why someone unsubscribed by reading the comment, you could go on the offensive. If you really wanted to know what your subscribers thought, couldn't you simply ask before they unsubscribe (such as while they are actively subscribed)? This would be a better way to know what to include in your emails, rather than taking the defensive approach and responding after the fact or trying to tweak your email list based on people who are no longer interested.
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  • Profile picture of the author Coby
    As for any email replies I get - I typically "ignore" the random "hate email". But if you are using a "leave feedback" option at Aweber then I would disable it. Only negativity will come from using this option...

    Cheers,
    Coby
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  • Profile picture of the author Samuel Adams
    Originally Posted by Jeffery Moss View Post

    Rather than waiting to find out why someone unsubscribed by reading the comment, you could go on the offensive. If you really wanted to know what your subscribers thought, couldn't you simply ask before they unsubscribe (such as while they are actively subscribed)? This would be a better way to know what to include in your emails, rather than taking the defensive approach and responding after the fact or trying to tweak your email list based on people who are no longer interested.
    Simply asking your email subscribers what they want from the news letter or list will be an act of good will. People want to be included and have their opinion count. After all, the only people you should be trying to appease are the current not past subscribers you have already lost.

    You could garner input by offering a survey or poll for your subscriber to take; asking the subscriber to respond to a newly created forum thread (assuming you own a forum) or blog post or to simply RE back with the email so you can read their response.
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  • Profile picture of the author JustinDupre
    If a few people leaving your list or sending you poor messages upsets you, your list isn't big enough.

    Ignore it, make money off the other thousands still subscribed.
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    • Profile picture of the author edlanglais
      I assume the unsub request means they don't want to hear from me anymore so I don't say a word to them.
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      • Profile picture of the author JohnMcCabe
        1. If you don't want feedback, don't ask for it in the first place.

        2. If you do ask for feedback, you might want to read it. If it's a random rant trolling an audience of one, I just delete it and move on. If it's really creepy or sinister (like threatening to find me or commit some act of violence), I file it away. If it's repeated, all emails are forwarded to the authorities for action.

        3. If it's honest feedback, take it with a grain of salt. Don't change what you do based on a single comment. Like someone else said, you can't please everybody. If you start noticing the same comments over time, or if there's a trend, you might want to pay attention.
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  • Profile picture of the author jessicah
    You be the bigger person! You just ignore them, that's why they have the option to unsubscribe it they are not satisfied. People like that don't deserve your attention.
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  • Profile picture of the author Sarevok
    [x] silently unsubscribe that user, and go on with your day.

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