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How to win back old clients?

by AaronHarris
18 replies
I have been in the Online world for quite a long time. I just browsed by database of clients and found out that there are lot of clients that did not went back to purchase more to me. Do you have any suggestion or strategies in winning back old clients?
#back #clients #win
  • Profile picture of the author pressreleaseagency
    Use email marketing services such as aweber to tell your clients you have something new to offer or you have improved your past service and you can bring more value to them.
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    • Profile picture of the author AaronHarris
      Are there any other approach other than offering something new, giving them promos/discounts, etc.?
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      www.yourtraffichits.com
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      • Profile picture of the author PinkStar
        Originally Posted by AaronHarris View Post

        Are there any other approach other than offering something new, giving them promos/discounts, etc.?
        How long is a string?
        It's hard to answer your questions when you don't share any info.
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        Move it along folks, nothing to see here
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  • Profile picture of the author AaronHarris
    This is something my friend asked me, this is not my service or my product I just want to help him and give him some advice.

    I know he's in the web traffic industry and he has around 1k database of old clients. Offering new products or promos are somehow common, he is asking for some new approach.
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  • Profile picture of the author David Braybrooke
    Originally Posted by AaronHarris View Post

    I have been in the Online world for quite a long time. I just browsed by database of clients and found out that there are lot of clients that did not went back to purchase more to me. Do you have any suggestion or strategies in winning back old clients?
    Reach out again in a warm friendly manner. If it has been quite some time since you contacted some of these clients but you can remember any details concerning their lives/interests, reference these too in your communications. If you are genuine in tone, without being pushy, and connect on that personal level, you may be surprised how keen they are to stay in touch.
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  • Profile picture of the author laurencewins
    Get more info from your friend. Unless you can give us info, how can we suggest ideas?
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  • Profile picture of the author parklands
    You could do a survey asking them what help they require and then answer there questions and base future products on their answers.
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  • Profile picture of the author datingworld
    Originally Posted by AaronHarris View Post

    I just browsed by database of clients and found out that there are lot of clients that did not went back to purchase more to me.
    If lots of your clients didn't buy from you again, then you need to figure out why they didn't buy from you. See what can be improved. Improve your service. Make sure you are ready to provide more quality in your services. If too many clients didn't return to you again, it clearly means that there is something missing in your service.
    Contacting them with the same value of service as before would not win them back.
    First improve value in service and only then contact them.
    Contacting in friendly manners or offering them with discounts alone will not bring them back until your improve value and quality in what ever you are offering.
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  • Profile picture of the author talfighel
    I would reach out to them once again. If you get some replies, then tell them about your new product. Don't push it on them.

    If your replies are minimal or at zero, I would start selling again to new customers and then when you do get new customers, offer them upsells right away after they purchase. That's when they are HOT and ready to buy more.
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  • Profile picture of the author AaronHarris
    Thank you for all your comments and suggestions.

    I guess I'll be suggesting him to send them an email and make sure it will sound more personal and ask them how are they (to make it look like a little chitchat, I do not want to sound like someone who just need a sale). And luckily if someone replied, that's the time he should be offering a new product or big discount because he has been part of his journey as an online seller, etc. etc.

    In that way, I think they will feel that I am not just after the sale but I am looking for a relationship.
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  • Profile picture of the author Moneymaker2012
    Old clients can come back to you if you handle them correctly, approach them and give them exciting offers, discounts ect. you have to give something to them if you want to win their hearts.
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  • Profile picture of the author xpesos
    For me free ebooks having something in it for selling works pretty well
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  • Profile picture of the author johnben1444
    Follow up with emails and newsletters.

    Contact them offering a great discount or even doing some free work for people who respond within 24hrs...
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  • Profile picture of the author josep88
    Hello,
    I think with new sales leads you have the time and expense of finding customers from scratch.

    As long as you have kept good records of customers, you will know their buying habits. If you don't already have a system that stores this information, you need to set one up to retain future customers' purchasing behavior.
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  • Profile picture of the author YourGoToWriter
    Send them a casual, friendly and sincere email asking how they've been doing, how's their businesses and their family life. You may also inform them that you are free to touch-base with them on anything they think you can be of help.

    Have some promos. For example, you may email them about a discount if they will like your fan page.
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  • Profile picture of the author lottorevenues
    give your users coupon codes for a limited time.

    send this to your email list and you will see a boost of sales.

    (yes you need to start building your email database if your didn't so so)
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  • Profile picture of the author Jeffery
    My way is to be the creator of different products that require ongoing support services and I provide both free and paid support services. The majority of my customers buy my main products, but I advise them to not buy another product from me until they earn an income. Some of the customers only buy one of the main products and sticks to that main product, and earns a decent recurring income. However, the same customers usually want support or upgrades to the main product to earn more income and that in many ways wins back old clients.

    Jeffery 100% :-)
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  • Profile picture of the author AaronHarris
    Having a personal communication with each one them will take so much time but I guess it will worth the effort.

    The value of personal effort is incomparable when it comes to selling or servicing.
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    www.yourtraffichits.com
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