Making over $100,000 from one press release

The Reuters press release is #7 for me...

I'm sure there's a HUGE drop from #1 to #7.

and I'm in the US.

Either way you look at it, NICELY done!

Reuters press release is #1. I am in London.
Press release picked by Reuters is good achievement.

What I like about this is you can reverse engineer this using ahrefs.com and rank on page 1 of Google for extremely competitive product name keywords for any product. No more worries about whether your website will get de-indexed and all your hard work will be for nothing.

You know which press release service they are using?

Reuters press release is #1.
I am in Victoria, BC.
Nice

I've noticed this for other lucrative search terms as well...interesting strategy, seems to work well.

That is pretty sick how he did it.

Heck ,never heard of such a stuff "Garcinia Cambogia", sounds like a venereal disease.

I have 5 authority sites at the top, the Reuters is #6 followed by 2 prnewswire posts and last a wiki and a Yahoo post.

Anyhow, Press releases ALWAYS have been a very powerful tool, trick is to write a goo one which get's picked up.

G.

I was way out with my estimate in the title of this thread. There were actually 2,240,000 exact match searches in Jan 2014 for "garcinia cambogia".

Owning the #1 position as he is with the Reuters press release article he would have received roughly half that traffic so 1,120,000 visitors.

At a conservative 0.5% conversion rate (when I promoted Garcinia I made around $175 in profit per 1,000 visitors to my site (4% Conv. rate at merchant site) and @ $43/sale commission he'll have made approx. 5,600 sales so $240,800+ in January.

February he'll have made just a little less. So that's around half a million this year already from one press release.

Your post is short but its value is same as a paid WSO product
Ranking a website is so tough and risky today, so Its best method to use other high authority website like PR sites such as Prweb, SBwire, ...We donot need to worry about gg penalty and those properties can get a high ranking with dirt low quality backlink.
Final thoughs, this topic is really a secret WEAPON to kick the GG's ass lol

And they said article marketing was dead, pfff!

Nice strategy, you were lucky to find it.
unbelievable profits.

Great Strategy, the money is unbelievable, wait to make google pay... literally.

Wow ... how easily some people are mislead.

Lets assume for a minute that all those searches were from something real.

You have to remember that every time someone has to take an action there's a "conversion rate" associated with that action because some people won't do it.

The conversion rate from press releases to follow on website is actually surprisingly low (typically less than 1%)

In other words, while the press release MIGHT get 600,000 thousand visitors (depending on the search term press releases are also either heavily clicked or ignored) it meas that the click through rate from the press release to the site he's linking to is actually just 1% of that.

In other words, the site gets 6,000 visitors per month.

You said a .5% conversion rate right? That would be 30 sales per month at $43 profit per sale. Not even two thousand bucks. Suddenly not so impressive anymore is it.

And ranking a press release for your name ... not hard. The reason "Garcinia Cambogia" gets so many searches is because of all the OTHER marketing that's been done and people looking him up and all the people oggling his press release because he uses it as an example!

Imagine for a minute that FrankKern put out a press release related to his new book and ranked it for his name (easy for him to do). Then he goes out to all his buddies and asks them to send out an email showing how awesome it was that Frank has a press release on page 1 and telling all 20 plus million people Frank can reach to check it out by typing his name into google and seeing how well the press release does

WOW ... now frank can go around saying "look how many searches there are! Just imagine that typically half of the searches go to the first result. Imagine how much that means in sales for me!"

Its total absolute nonsense.

Now I'm not saying that the use of press releases isn't a good strategy ... it absolutely is.

But some of the absolute rubbish being put out about them annoys the daylights out of me.

Do a search on almost any weight loss keyphrase. How many press releases do you see?

None?

You don't think that none of those people in that HIGHLY competitive niche haven't tried the strategy before? You don't think that the P90X/Insanity people and the marketing powerhouse that they are don't use press releases?

And yet the first page of google is absolutely devoid of them.

Again, please don't mistake what I'm saying. Yes, use press releases as a "media attention strategy". But don't think even for one second they are some search engine panacea ... they aren't.

Don't buy the hype!

Looks good to me, hey congratulations!

Very interesting idea, I'm going to do some more research on this myself.

"Garcinia Cambogia" is the most highly searched and most profitable term in the weight loss market at the moment (and will be for some time).

Nothing comes close in terms of volume of monthly searches. The terms "weight loss" (201,000 searches) and "how to lose weight" (301,000 searches) have nowhere near the volume of this one. Anyone in the #1 spot is banking $5,000+ per day.

The reason I started this thread was to show you the power of this so you can study it and then use the same strategy to obtain first page rankings for competitive, huge volume keywords without waiting months or worrying about the latest Google updates or the possibility of de-indexed pages.

Google loves Reuters and all news websites... and have you spotted something?

Look closely...

There's a Yahoo finance press release ranking further down the page for "Garcinia Cambogia" also. Check the links. Yes it's the same person owning the #1 spot. Check his contextual links within the press release too. His linking strategy is gold.

I have always known about prnewswire. I once had to negotiate a press release with them for my client.. They have a very powerful syndication network. With a well crafted press release, their syndication network and high quality link building, achieving a huge R.O.I is not a long reach... Another good source is Free Publicity - Connecting Reporters and News Sources - Help a Reporter Out but you need a decent story line, if you get what i mean.

Do a search on Garcinia Cambogia ... press release is 5th below a youtube video created over a year ago, not in the top 3 where 78% of all search clicks go. At 5th spot maybe 5% of clicks are going there. I will agree that at 820,000 searches that's going to translate to 36,000 (approximately) hits per month.

I am going to disagree that press releases have high click through rates. At least in my experience they don't. They are great for getting some media exposure and THAT can lead to a lot of traffic, exposure, and sales. But I (personally) have not found great CTRs to press releases even with a link above the fold.

Lets say that the press release gets 30% CTR (which I very highly doubt). That's going to mean 10,800 hits to the actual site. The site itself is a simple e-commerce store that someone gets to from the press release which does NOT give enough information to make a buying decision.

I would be VERY surprised if the conversion rate was 3% but lets use that. 324 sales per month and lets say an average of 47 per sale. That's a 15k per month deal ... ASSUMING those very high numbers are right.

Using more realistic numbers, press release probably gets more like a 15% CTR so lets call it 6000 hits round numbers and a 1% conversion rate on the site. That would be 60 sales at roughly 50 per sale so now we're down to 3k per month.

Even 3k per month is nothing to look lightly at but it's NOT 3k per day from the one press release.

When you figure that press probably cost what ... maybe $200 to $500 to get it to rank like that? And it's legitimately a 3k per month business, I'll take that all day long and twice on sundays!

Once again, is the strategy powerful? Yes ... never said it wasn't.

Is this person making 3k per day from this one release ... no they are not.

Don't buy the hype. Making money online requires actual work and a single press release and a PBN thrown at it might make some, but it isn't going to be 3k per day. Tell me there's 15 other press releases, a PBN, a blog, a youtube channel, and a landing page capturing people to an email list all related to the site and NOW I will believe a 3k per day figure. But from one press release? Nope, doesn't happen.

Again, don't buy the hype

And you want to know why I'm hanging around here? Sick and tired of seeing nonsense like "this one press release is making millions per month" kinds of B.S. and now I have some time and ability to say something about it.

The press release is jumping around at the moment. Even at #8 it is getting 10% of traffic which is high but remember it is a product name search.

View CTR charts for product queries:

Click Through Rates in Google SERPs for Different Types of Queries - YouMoz - Moz

In Jan of this year there were 2,240,000 searches for this product so even at pos 8 it would have received 224,000 visits.

As this is a targeted product search and NOT an untargeted "how to lose weight fast" type of search the overall conversion rate will be around 1 in 200. That takes into account visitors to the press release clicking through and then onto the merchant site.

So 1,120 sales x 43/sale = $48,160 from ranking there. Which isn't that far off what I get. I make around $175 per 1,000 visits and the searches aren't quite as targeted as this one.

I've even had press releases convert traffic well with long tail "how to" info. searches. But nothing beats a first page ranking for a term with massive search volume.

pl256

If I could say just one word to you:

"shhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh!"

Yes, press releases do work.

That is a fact.

I sincerely doubt that 1 press release alone can bring in really significant income.

On the other hand it is possible to use press releases to build a real empire.

I was thinking about going for that keyword but it looks like you have to do a lot of work to rank for it..

Great post, thanks for sharing.

Even if he's only receiving 10% of the traffic that's still 120,000 views per month so more power to him.

And let's say of that 120,000 views he only gets 10% CTR = 12,000 clicks per month.

Not too shabby for 1 single press release

Thanks,

Justin