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I drove traffic to a JW player VSL with AdWords and I have some questions about analytics.



Just to be clear I've not integrated JW with Google Analytics, rather I'm comparing the stats from both analytics platforms.



I sent traffic to the page on 3/10 and Google Analytics says I've had 800 unique visits on that day. Yet, JW player analytics show, 429 pageviews and 331 video views for that day.


And this is all weird to me because the video is on auto-play. So every person who hits the page should see the video playing instantly.



My questions are...


1. Is there a delay in the updates of the JW stats or are they instant?


2. If JW stats are accurate and updated what could account for the difference in unique page views and views of the video? Please keep in mind that I'm auto-playing the video, so anyone who lands on the page should see the video play and be counted as a video view.


3. Since I do have auto-play on for the video how can JW stats pageviews not be the same number as video views? Shouldn't these numbers be equal if auto-play is on?


Thank you in advance for any help you can give.
#player

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