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I'll Only Let 20 People In At This Price...

by Ross Petal
46 replies
Have you noticed more and more IMers are using ''I'll Only Let 20 People In At This Price...'' or ''Only 3 spots left'' on their sales pages. What these Internet Marketers don't realize is that most of us have been trained and are fully aware of these strategies. I know for a fact that even after the first 20 people have purchased the 'Golden product', hundreds more will be sold. It's the scarcity tactic which might work well outside IM forums but please give us a break as your insulting our intelligence.

What do fellow warriors think?
#i’ll #imers #internet marketers #people #price… #sales pages #scarcity
  • Profile picture of the author Alast
    Originally Posted by Ross Petal View Post

    Have you noticed more and more IMers are using ''I'll Only Let 20 People In At This Price...'' or ''Only 3 spots left'' on their sales pages. What these Internet Marketers don't realize is that most of us have been trained and are fully aware of these strategies. I know for a fact that even after the first 20 people have purchased the 'Golden product', hundreds more will be sold. It's the scarcity tactic which might work well outside IM forums but please give us a break as your insulting our intelligence.

    What do fellow warriors think?
    you're*

    I agree, though. :p
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  • Profile picture of the author trevord92
    It's used because it works.

    And it works even better when a marketer keeps to their word - that almost guarantees an instant sell out for their next limited edition product.

    But a lot of the offers are on false scarcity. There was even a plugin sold recently where the countdown clock started when you landed on the page - easily worked out if you open the page a few minutes later in a new browser.

    Unlike printed products, it's difficult to have scarcity for electronic products - you can just "print" one on demand.

    And there's no option to sell ones that got "damaged" in the warehouse at a discount either.

    So marketers resort to false scarcity.
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    • Profile picture of the author Ross Petal
      Thanks Trevor for your opinion. You have valid points. When the product is cool, then I don't think people will mind the false scarcity strategy. It's just that I saw this chap with 2 posts to his name who joined a few months ago launch a rehased product and one of the biggest false scarcity buttons I've seen, is he serious?


      Originally Posted by trevord92 View Post

      It's used because it works.

      And it works even better when a marketer keeps to their word - that almost guarantees an instant sell out for their next limited edition product.

      But a lot of the offers are on false scarcity. There was even a plugin sold recently where the countdown clock started when you landed on the page - easily worked out if you open the page a few minutes later in a new browser.

      Unlike printed products, it's difficult to have scarcity for electronic products - you can just "print" one on demand.

      And there's no option to sell ones that got "damaged" in the warehouse at a discount either.

      So marketers resort to false scarcity.
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      • Profile picture of the author XponentSYS
        Originally Posted by Ross Petal View Post

        Thanks Trevor for your opinion. You have valid points. When the product is cool, then I don't think people will mind the false scarcity strategy. It's just that I saw this chap with 2 posts to his name who joined a few months ago launch a rehased product and one of the biggest false scarcity buttons I've seen, is he serious?
        There's a couple bigger problems here, IMO

        1. He had 2 posts - Its a good idea to participate here before selling here.
        2. Selling rehashed and tired info - Dont think I need to explain this one

        I get what you're saying about false scarcity but nobody can get around the fact that it works.

        It works, so we do it - period

        Having said that though - use it correctly and don't lie about it. If you use the EFFECTIVE strategy, you need to FOLLOW THROUGH.

        If there's 20 spots, close down after 20 sales.

        If the price goes up every 10 sales... raise it accordingly.

        Word your scarcity in your pitch carefully.
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        • Profile picture of the author Ross Petal
          Great advice and thanks for picking up the two main points.

          Originally Posted by XponentSYS View Post

          There's a couple bigger problems here, IMO

          1. He had 2 posts - Its a good idea to participate here before selling here.
          2. Selling rehashed and tired info - Dont think I need to explain this one

          I get what you're saying about false scarcity but nobody can get around the fact that it works.

          It works, so we do it - period

          Having said that though - use it correctly and don't lie about it. If you use the EFFECTIVE strategy, you need to FOLLOW THROUGH.

          If there's 20 spots, close down after 20 sales.

          If the price goes up every 10 sales... raise it accordingly.

          Word your scarcity in your pitch carefully.
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    • Profile picture of the author lotsofsnow
      Originally Posted by trevord92 View Post

      It's used because it works.
      Wrong. It seems to work.

      Originally Posted by trevord92 View Post

      And it works even better when a marketer keeps to their word - that almost guarantees an instant sell out for their next limited edition product.
      Yes and they don't realize that you can only cheat one person once.

      Sure, if you drive enough traffic to a sales page somebody will buy but
      the ones that matter - they ones that you have already built trust with - they will only be cheated once and then they are gone as far as you are concerned.
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    • Profile picture of the author Lucian Lada
      Originally Posted by trevord92 View Post

      And it works even better when a marketer keeps to their word
      The typical internet marketer's mindset and the phrase 'keep one's word' go together like Putin and democracy.

      Most IMers genuinely believe IM is all about deceiving and lying. But they don't say deceiving and lying; they say, "Put on your marketer's hat and try to get the best ROI".

      As for the aforementioned tactic, I don't know, I believe it's being regurgitated by IMers who still believe that people are apes. The same with video sales letters that claim their video is no more than 3 minutes long, although you can clearly see the video is 10 minutes long next to the player's controls.
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    • Profile picture of the author Walter Cyclid
      Originally Posted by trevord92 View Post

      It's used because it works.

      And it works even better when a marketer keeps to their word - that almost guarantees an instant sell out for their next limited edition product.

      But a lot of the offers are on false scarcity. There was even a plugin sold recently where the countdown clock started when you landed on the page - easily worked out if you open the page a few minutes later in a new browser.
      And a lot of them think they have gotten real clever with this and assume no one has any common sense.

      I have seen sales pages where they use this tactic, but they put a cookie on your computer or something, cuz when you go back to the sales page and the countdown hasn't started over, it will when you delete your cookies, clear your history and empty your cache. Then when you go back, it's like it the first time you've visited the sales page. lol
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  • Profile picture of the author Geeked Labs
    It works on me. I don't over think things.
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  • Profile picture of the author David Braybrooke
    Great points Ross! It seems as though these types of marketing 'lies' are practised by even many of the IM gurus and market leaders. I recently commented about this with a very well known name in the industry, clearly displayed on his sales page. He just brushed it off, seemingly unconcerned. So I very clearly explained that I was taking my business elsewhere.

    I am waiting for a big shot marketer to actually set the trend and start telling the truth, the whole truth, and nothing but the truth about their product/s. It would be revolutionary. And very refreshing! The bottom line is that lying to potential customers is seen as accepted practise in the world of online marketing. It reduces the selling arena almost to the level of common charlatans and snake oil salesmen.

    Instead of using false scare tactics to sell why not try positive psychology techniques instead. Create a truly great product and honestly praise all the good points, making sure to accurately and clearly list benefits to the customer. Authentic selling strategies, free from artifice, is what this industry really needs!
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    • Profile picture of the author Ross Petal
      Hey David. You deserve a refreshing beer for that response mate.

      I liked your response so much that I'm going to save it on my desktop and delete one of my WSO's I purchased recently due to the false scarcity strategy.........lol
      It would be refreshing to see a new revolution in IM.

      Originally Posted by David Braybrooke View Post

      Great points Ross! It seems as though these types of marketing 'lies' are practised by even many of the IM gurus and market leaders. I recently commented about this with a very well known name in the industry, clearly displayed on his sales page. He just brushed it off, seemingly unconcerned. So I very clearly explained that I was taking my business elsewhere.

      I am waiting for a big shot marketer to actually set the trend and start telling the truth, the whole truth, and nothing but the truth about their product/s. It would be revolutionary. And very refreshing! The bottom line is that lying to potential customers is seen as accepted practise in the world of online marketing. It reduces the selling arena almost to the level of common charlatans and snake oil salesmen.

      Instead of using false scare tactics to sell why not try positive psychology techniques instead. Create a truly great product and honestly praise all the good points, making sure to accurately and clearly list benefits to the customer. Authentic selling strategies, free from artifice, is what this industry really needs!
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  • Profile picture of the author mrgoe
    Whatever you`d say, on a psychological level everything works. Everything you`ve learned and know about still works on you. And along with other factors like necessity you could really fall in the trap and say "What was I thinking ? I should have never bought this !". Things work, that`s why people use them
    Another example is the exit pop up. Annoying, but really effective.
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  • Profile picture of the author Michael Ayton
    personally I am skeptical with almost everything online, when i see something that see through especially here on the forum it makes me laugh a little..

    If you have a digital product such as course material that takes the same amount of effort to sell 20 as it does to sell 500 why on earth would the seller stop at 20? haha
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    • Profile picture of the author mrgoe
      Originally Posted by Michael Ayton View Post

      personally I am skeptical with almost everything online, when i see something that see through especially here on the forum it makes me laugh a little..

      If you have a digital product such as course material that takes the same amount of effort to sell 20 as it does to sell 500 why on earth would the seller stop at 20? haha
      Some products are in fact sold in 20 copies, mainly because the technique can get saturated when big numbers come in. But that happens for high priced products. And just so you understand, this website with its courses really helped me, and it helped you guys too, one course made you aware of these techniques, and that product probably had a "20 left" or anything similar on the sales page when you bought it
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  • Profile picture of the author andybeveridge
    Well scarcity works and so it will always be used, but I do agree it should be real. Take my signature below "For a limited time only" that is a pretty open ended statement because it could mean years but the reality is that I will pull the offer in a couple of months time when my next product is ready.
    If the scarcity is false then people tend to not trust in other areas too, but used properly it is highly effective.
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  • Profile picture of the author FingerPicker
    It depends. I have had products that actually didn't launch after that and they will again in maybe 6 months. Then it works because I know I won't have a second chance.

    At other times it's pretty obvious that after 100000 people the offer still stands, then it kinda annoys me..

    Great question btw!

    Edit: the title of your post did make me look to see if there was a great offer in here
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  • Profile picture of the author palmer9999
    Originally Posted by Ross Petal View Post

    Have you noticed more and more IMers are using ''I'll Only Let 20 People In At This Price...'' or ''Only 3 spots left'' on their sales pages. What these Internet Marketers don't realize is that most of us have been trained and are fully aware of these strategies. I know for a fact that even after the first 20 people have purchased the 'Golden product', hundreds more will be sold. It's the scarcity tactic which might work well outside IM forums but please give us a break as your insulting our intelligence.

    What do fellow warriors think?
    Haha great thread.. I clicked thinking it was going to be some cheesy sales thread! I was also going to give out to the Imer who wrote it.. I agree these need to stop especially in our world...
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  • Profile picture of the author sbucciarel
    Banned
    No ... only some are trained and know these tactics. Many do not. Otherwise selling dreams to newbies wouldn't be as profitable as it is.
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  • Profile picture of the author trevord92
    Of course, scarcity isn't just in internet marketing.

    There was a Futurama episode I remember with the a "must have" eyephone and they're asking in the queue if there are any left, the person behind the counter is saying last few and then it cuts to behind the wall and there are mountains of them coming off the conveyor belt.

    Similar one in the Simpsons where the ad is saying last few, Homer rings up to check if he's in time to get one and the guy is sitting in a warehouse full of whatever it is.

    Or Cialdini's Science of Influence example with the "must have" Christmas toy selling out early every year so they get two bites of the cherry. That one's worked for the toy manufacturers for a long time.
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    • Profile picture of the author PCH
      Originally Posted by trevord92 View Post

      Of course, scarcity isn't just in internet marketing.

      There was a Futurama episode I remember with the a "must have" eyephone and they're asking in the queue if there are any left, the person behind the counter is saying last few and then it cuts to behind the wall and there are mountains of them coming off the conveyor belt.

      Similar one in the Simpsons where the ad is saying last few, Homer rings up to check if he's in time to get one and the guy is sitting in a warehouse full of whatever it is.

      Or Cialdini's Science of Influence example with the "must have" Christmas toy selling out early every year so they get two bites of the cherry. That one's worked for the toy manufacturers for a long time.
      Well in real world terms, I guess that means everybody is doing it, and everybody knows that everybody is doing it. So if you do it, you're certainly not alone, that's for sure.

      In fact, I'd go so far as to bet somebody else's life that some of the naysayers in this thread are happy to put up headlines proclaiming 'guaranteed' ways of earning xyz in abc days. That's just the same sort of false promising in my book. But I digress ....
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  • Profile picture of the author Tsnyder
    If this entire discussion is based upon the OPs subject line
    you have all been wasting your time.

    "I'll only let 20 people in at this price" doesn't mean there are
    only 20 spots. It means there are only 20 spots at that price
    point. There may be 500 more spots available at a higher price
    point and that would be perfectly ethical.
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    • Profile picture of the author trevord92
      Originally Posted by Tsnyder View Post

      If this entire discussion is based upon the OPs subject line
      you have all been wasting your time.

      "I'll only let 20 people in at this price" doesn't mean there are
      only 20 spots. It means there are only 20 spots at that price
      point. There may be 500 more spots available at a higher price
      point and that would be perfectly ethical.
      So would a lower price.

      Or one that was at least 1 cent different from the original price
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    • Profile picture of the author David Braybrooke
      Originally Posted by Tsnyder View Post

      If this entire discussion is based upon the OPs subject line
      you have all been wasting your time.

      "I'll only let 20 people in at this price" doesn't mean there are
      only 20 spots. It means there are only 20 spots at that price
      point. There may be 500 more spots available at a higher price
      point and that would be perfectly ethical.
      Except for the many 'hot' offers that are pitched that way and still read the same 10 months later! No time wasted on that one.
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      • Profile picture of the author Ross Petal
        Well said David. Totally agree.

        Originally Posted by David Braybrooke View Post

        Except for the many 'hot' offers that are pitched that way and still read the same 10 months later! No time wasted on that one.
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  • Profile picture of the author talfighel
    A lot of newer people are not aware of this so the seller or the vendor tend to use it over and over again to get more and more customers. It works for them so they keep using it time and time again.
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  • Profile picture of the author onSubie
    You can (in some services) set a 'dime sale' where after a certain number of purchases the price goes up 10c or $1 or whatever you set.

    Then it will always (honestly) say "Only xx more at this price". And the price will automatically increase after the set number of sales.

    If you set a 'max price' then you can honestly say "buy now at this special price before it increases to my regular price of $27" or whatever.

    There is a difference between hyped scarcity and false scarcity.

    False scarcity can turn people off or weaken the value of leads on your list (who now do not trust you). Especially if your first few autorespoder emails continue to promote your offer (as they should) which remains scarce and unchanged (which it shouldn't).

    Hyped scarcity can build a true sense of urgency - 'will the price go up a dime or a dollar?' - 'how many people will jump in and buy driving up the price while I make up my mind?'

    And if you are getting sales, your list and traffic will see a new, higher price every time they think about it and revisit the offer.

    If you coordinate your launch with a pre-sales list and affiliates ready to send the 'dime sale' launch email to their lists the price can rise quickly creating a true sense of urgency.

    Then just leave the price increment on as sales slowly grow to the max price.

    The options available to create true, though perhaps hyped, scarcity make me wonder why anyone bothers with falsehoods.
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  • Profile picture of the author brutecky
    I do that sometimes. 2 days only .. at this price. But then again I really mean it. Have a look at my one WSO. 8 pages of people saying how great it is .. sales where coming in every day .. and where is the purchase button from JVZoo? Its gone.. because the sale is over.

    Hundreds more being sold does not in any way mean that there are not only 20 at this price. If 21 through (hundreds more) are at a higher price then the seller is telling the truth regardless of how many they sell.

    Its sounds like what your talking about might be a dime sale. If this is the case then for sure the price will go up, unless the sellers are pretending its a dime sale, and its not actually one. Thats kind of retarded though. I wouldnt buy a product if a seller lied about it being a dime sale. Lying to customers from the start is not a good way to get their business.
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    • Profile picture of the author Tim3
      Originally Posted by brutecky View Post

      I do that sometimes. 2 days only .. at this price. But then again I really mean it. Have a look at my one WSO. 8 pages of people saying how great it is .. sales where coming in every day .. and where is the purchase button from JVZoo? Its gone.. because the sale is over.

      Hundreds more being sold does not in any way mean that there are not only 20 at this price. If 21 through (hundreds more) are at a higher price then the seller is telling the truth regardless of how many they sell.

      Its sounds like what your talking about might be a dime sale. If this is the case then for sure the price will go up, unless the sellers are pretending its a dime sale, and its not actually one. Thats kind of retarded though. I wouldnt buy a product if a seller lied about it being a dime sale. Lying to customers from the start is not a good way to get their business.

      This ^^^

      and more especially this...

      "Lying to customers from the start is not a good way to get their business"

      Once you get rumbled it will be all over the web,...

      Wonder where all those IM Clickbank vendors from 2010 went?
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    Work on abundance Rose Think inclusion, not exclusion, to be more wealthy and to attract wealthy, confident folks instead of scared, less prospering folks who are in a rush to make money online or offline Thanks!
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  • Profile picture of the author 10kaday
    yeah it still does raise the conversion rate
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  • Profile picture of the author Randall Magwood
    Originally Posted by Ross Petal View Post

    It's the scarcity tactic which might work well outside IM forums but please give us a break as your insulting our intelligence.
    Hey man, are you talking about me? LOL just kidding.

    I see sales pages with a 14-minute timer that say, "ebook offer only good till this clock hits 0:00." Then i visit the page the next day and the 14-minute timer is still there - and it starts are 14 minutes again... no cookie or history clearing at all. Of course i dont buy from such idiot marketers. How the heck does an ebook run out of stock?
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    • Profile picture of the author Ross Petal
      Lol Randall. You deliver quality man. I'm talking about people with 2 posts to their name who just rehash some popular IM product and hit us with the false scarcity strategy. Even after 20 sales, I noticed the price is still the same.

      Originally Posted by Randall Magwood View Post

      Hey man, are you talking about me? LOL just kidding.

      I see sales pages with a 14-minute timer that say, "ebook offer only good till this clock hits 0:00." Then i visit the page the next day and the 14-minute timer is still there - and it starts are 14 minutes again... no cookie or history clearing at all. Of course i dont buy from such idiot marketers. How the heck does an ebook run out of stock?
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  • Profile picture of the author Victor Edson
    Anyone who resorts to false scarcity, rightfully deserves legal action taken against them.

    When someone blatantly lies to sell, they're a con man. Plain & simple.


    Real scarcity, on the other hand, is a great marketing technique that both works and is completely ethical. Smart marketing when used properly because it causes people to take action or forever miss out.
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    • Profile picture of the author thedog
      I hate false scarcity. I bought a $97 training course a few years back, was supposed to be limited to 2 weeks.

      Of course, this kept being extended, and then was announced it would be left up for good, as it helped so many people.

      Of course, everyone who bought now had a product with a much higher competition base... anyway, what can you do.

      There's some very shady characters in this business, but we're not all like that.

      It's hard to keep everything 100% white hat all the time, but false scarcity is a big no no.

      I think the scarcity model of 80% discount for the next 24hrs, then 70% for the next... I've seen this pop up more and more, will try this on my next launch
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      • Profile picture of the author zonerman
        Originally Posted by thedog View Post

        I hate false scarcity. I bought a $97 training course a few years back, was supposed to be limited to 2 weeks.

        Of course, this kept being extended, and then was announced it would be left up for good, as it helped so many people.

        Of course, everyone who bought now had a product with a much higher competition base... anyway, what can you do.

        There's some very shady characters in this business, but we're not all like that.

        It's hard to keep everything 100% white hat all the time, but false scarcity is a big no no.

        I think the scarcity model of 80% discount for the next 24hrs, then 70% for the next... I've seen this pop up more and more, will try this on my next launch


        I am completely new to this IM thing. The main thing holding me back is all the underhanded techniques I see being used out there. The BS scarcity, limited time offers, BS reviews done by affiliates who have not even tried or seen whatever they are giving a view on.

        Obviously these tactics work but they are no more than con games like any other con game. I for one immediately refuse to do business with anyone using certain tactics (even if product is valuable). I will find another way. Perhaps find another affiliate who at least appears to be giving honest effort.

        Just be upfront and do what you promise. For example if you are doing a product review, actually try the damn product. You will never go wrong in providing what you promise in an ethical manner. Who knows you might even sleep better also.

        Frustrated I be!
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    • Profile picture of the author XponentSYS
      Originally Posted by Victor Edson View Post

      Anyone who resorts to false scarcity, rightfully deserves legal action taken against them.

      When someone blatantly lies to sell, they're a con man. Plain & simple.


      Real scarcity, on the other hand, is a great marketing technique that both works and is completely ethical. Smart marketing when used properly because it causes people to take action or forever miss out.
      You said it

      Scarcity improves conversions

      False scarcity is unethical and dishonest. It is usually used by marketers who are so desperate and broke that they can't fathom the idea of honoring a scarcity claim for the bigger picture. Goes without saying, don't buy from those fools.

      (true) Scarcity on the other hand, works well, and improves conversions because we honor it. If we honer it and shut down or do whatever we said we were going to do, not only is it ethical - it's effective because "next time" the market will know we are serious.

      Ebooks and other digital goods NEVER run out of stock - but OFFERS shure as hell DO expire.
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    • Profile picture of the author Ross Petal
      I like your honesty Victor. I would definitely buy from you.

      Originally Posted by Victor Edson View Post

      Anyone who resorts to false scarcity, rightfully deserves legal action taken against them.

      When someone blatantly lies to sell, they're a con man. Plain & simple.


      Real scarcity, on the other hand, is a great marketing technique that both works and is completely ethical. Smart marketing when used properly because it causes people to take action or forever miss out.
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      • Profile picture of the author franco8
        Scarcity improves conversions

        False scarcity is unethical and dishonest. It is usually used by marketers who are so desperate and broke that they can't fathom the idea of honoring a scarcity claim for the bigger picture. Goes without saying, don't buy from those fools.

        (true) Scarcity on the other hand, works well, and improves conversions because we honor it. If we honer it and shut down or do whatever we said we were going to do, not only is it ethical - it's effective because "next time" the market will know we are serious.

        Ebooks and other digital goods NEVER run out of stock - but OFFERS shure as hell DO expire.
        I agree! However, there are marketers that are use in doing false scarcity.
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  • Profile picture of the author clever7
    Scarcity seems to be false only for those who know internet marketing. If your costumers are not internet marketers, they may believe you really mean what you are saying.










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  • Profile picture of the author WillR
    Many people in the make money online niche and beginners and are not always familiar with these tactics... that's why people still use them.
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    • Profile picture of the author The Great Gordino
      also well worth noting that yes, we still see it because it works, but there are plenty of people who are honest about the numbers/prices they mention. There are also many platforms that automatically do the pricing once you set it up with the numbers, so when a customer comes back after X number have been sold, the price has automatically gone up.

      Not everyone is a liar when they use the tactic!
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    • Profile picture of the author Ross Petal
      Hey Will,

      Good point mate.

      Originally Posted by WillR View Post

      Many people in the make money online niche and beginners and are not always familiar with these tactics... that's why people still use them.
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  • Profile picture of the author Marketeranas
    Well it works that's why plenty of people using it

    However , you said right that we are now use to see so much of it now
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  • Profile picture of the author Kenster
    Originally Posted by Ross Petal View Post

    Have you noticed more and more IMers are using ''I'll Only Let 20 People In At This Price...'' or ''Only 3 spots left'' on their sales pages. What these Internet Marketers don't realize is that most of us have been trained and are fully aware of these strategies. I know for a fact that even after the first 20 people have purchased the 'Golden product', hundreds more will be sold. It's the scarcity tactic which might work well outside IM forums but please give us a break as your insulting our intelligence.

    What do fellow warriors think?

    Scarcity isn't always false scarcity. Scarcity works and has always worked and will continued to be used into the future.

    Do some vendors fake scarcity, absolutely. Some never do. Like anything else, it's a marketing element that some use above the fold and some abuse

    And that goes across all industries, all business models, offline, online, physical, or digital.
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    • Profile picture of the author Ross Petal
      Welcome Kenster!

      Great to have your viewpoint on here. Thanks to you I learn't a very good principle - ''Perfection will keep you broke, just get it out there even if it's a draft copy''. I used to spend hours and hours perfecting things and never actually executed. Then the projects just gather virtual dust on my desktop. That principle of yours really works.

      Cheers

      Originally Posted by Kenster View Post

      Scarcity isn't always false scarcity. Scarcity works and has always worked and will continued to be used into the future.

      Do some vendors fake scarcity, absolutely. Some never do. Like anything else, it's a marketing element that some use above the fold and some abuse

      And that goes across all industries, all business models, offline, online, physical, or digital.
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