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What do you think about light box ads?

by Jeffery Moss
6 replies
One of my biggest pet peeves are light box ads that pop over, obstructing an entire page. Sometimes, the content in the light box ad is relevant, such as when they offer a really high quality free ebook or info product for sign up to an email list. My only issue is when the pop over/light box happens a few seconds after hitting the page. I can see the logic here, how they figure someone is going to click away within the first few seconds, so they try to snag that person quickly.

This type of ad just annoys me to the point where I shut down the page without bothering to see the content beneath. So, then really it won't matter how relevant the product they are offering in the pop up or site, I won't get a chance to see it anyway.

I wish the site owner would give me a chance to browse over the content at least a minute or so before plaguing with a pop up of any kind.

Just wondering if I'm the only one that feels this way.
#ads #box #light
  • Profile picture of the author entrepreneurjay
    No there annoying I agree but they definitely work so that's what matters in the end ...

    If your visitor wants to read your content they will... Why give up a potential lead or sales because your gonna hurt someone's feelings this is a business after all your in it to make money.
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  • Profile picture of the author Randall Magwood
    I love them personally. Whenever i use them my opt-in rate increases.
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  • Profile picture of the author Brent Stangel
    This type of ad just annoys me to the point where I shut down the page without bothering to see the content beneath.
    You understand you can click the little X at the top and close it, right? That seems like too much to you? I guess I can't get my mind around that.

    They work wonders for getting opt-ins, so I guess you won't be able to see most of my sites.
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    • Profile picture of the author Jeffery Moss
      Originally Posted by Brent Stangel View Post

      You understand you can click the little X at the top and close it, right? That seems like too much to you? I guess I can't get my mind around that.

      They work wonders for getting opt-ins, so I guess you won't be able to see most of my sites.
      I'm just wondering how soon you need to pop one of these light box ads up over the main content to get attention. Some of these sites bring up a subscription box within a few seconds and maybe that's what is working for them. A very compelling offer in the pop up box would catch my attention and be something I want to subscribe to, if it were relevant to me. But, most of the offers that I see are irrelevant and useless and not even worth entering an email address for. So, in that way, the site owner is losing out, not just on a potential subscriber but on a site visitor who never wants to return. Maybe the site owner's real problem is not delivery of the subscription request (through the pop up) but what they are offering for email sign ups.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Jeffery Moss View Post

        I'm just wondering how soon you need to pop one of these light box ads up over the main content to get attention. Some of these sites bring up a subscription box within a few seconds and maybe that's what is working for them. A very compelling offer in the pop up box would catch my attention and be something I want to subscribe to, if it were relevant to me.
        Originally Posted by Jeffery Moss View Post

        But, most of the offers that I see are irrelevant and useless and not even worth entering an email address for. So, in that way, the site owner is losing out, not just on a potential subscriber but on a site visitor who never wants to return. Maybe the site owner's real problem is not delivery of the subscription request (through the pop up) but what they are offering for email sign ups.
        Based on these two statements, it sounds like you and I are in the same camp. I don't mind the tactic, as long as the mechanism to close the light box is obvious.

        On the other hand, there are a lot of tactics to which I object when they are executed badly.

        If you want to spot the next round of "I hate ________________" posts, watch what well-known marketers do. Especially if they do something new or different. Less-skilled marketers will see the tactic, figure that it must work if Joe Gooroo does it, and attempt to copy it. Usually badly.

        A few people get irked by the hamfisted execution of the copycats, and blame the tactic rather than the execution.

        In other words, don't hate the game, hate the playa...
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  • Profile picture of the author Sam Zachuth
    From a marketers prospective: Awesome for specific niches and works pretty well!

    From a surfers prospective: Totally annoying and intrusive, yet easily dismissed.

    Obviously, I am torn as to their use...

    Realistically I think that just as everything before it, they will last until they no longer convert well.
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