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Personality on blogs being a major key to success = False?

by ragnartm
4 replies
Long story short, every "blog expert" I've read some content from lately goes; Be yourself. Yet I feel that all blogs in the "make money online" niche give off a sort of robot-ish feel. This doesn't bother me because I'm just on the search for quality information.

However not being the owner of a particularly successful blog myself I've started adding a little bit of my creative, funny self, even to my IM blog, is this really a good idea? I'm going to find out either way, but it would be nice to hear some opinions on this.
#blogs #false #key #major #personality #success
  • Profile picture of the author Harry Behrens
    It's not *necessary* and I've never done it and had some nice results. I'm planning to start doing it more often though, and for an awesome example of blogs that ooze with personality and sell because of it, google Tony Shepherd's and Sara Brown's blogs... to me they are the classic examples of that kind of thing.

    Note, when you do this, it needs to be like a massive central push of personality, not sprinkling a witty comment here and there, but one of the central features of the blog, almost like an USP kind of thing. At least, that's what I've seen done well.

    Edit -> Martin Avis's and Gordon Bryan's newsletters also come to mind as a good example.
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    - Harry Behrens

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  • Profile picture of the author ~Davor Debrecin~
    The more your visitors/prospects like you, the more they trust you, the more they'll buy from you.

    It's a no brainer. You have to establish a relationship with your prospects. And you do that by A) giving them useful content and B) by making them like you and consider you as a friend.

    And don't approach this as if you are split testing your headline. You need to genuinely want to help your prospects, by sharing your passion and your cool side.

    For great examples, just watch what Frank Kern does in his videos and in his marketing.

    Hope this helps,

    ~Davor
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    MY CV ❱❱❱ 12+ yrs exp, 7-fig revenues, 40 employees.. 39 actually, someone just left the company, f**k!
    I like to innovate stuff and babble IM stuff into a camera:
    I do this on the side, will try to sell you something, be sure of it!
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  • Profile picture of the author dvduval
    I suppose it can somewhat depend on your audience. Some audiences are more easily offended than others. Also what it means to "be yourself" can vary greatly. If I was talking to a boring engineer type, I would challenge them to bring out some personality and "be yourself". On the other hand, if I was talking to party animal who was doing a blog about Sweet Sixteen celebrations, I might tell him to write carefully, as both girls and their parents will be reading.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author artwebster
    If I was to 'be myself' all the time in my blogs, even my medical blogs would soon lose readership.

    Blogs are read for what they contain - not for who wrote them.
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    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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