Help! Keyword Research Tools Driving Me Crazy

burnsai · 06-08-2009, 09:39 PM

So, I used my friends copy of Micro Niche Finder to find some keywords - then brought those keys into my copy of Market Samurai to analyze them further.

Thought I found some gems, so just to make sure before I went to town - I checked with the Google Keyword Tool.

The search volume was wayyyyy lower than what Market Samurai was telling me - and Micro Niche Finder was some where in between.

My questions are:

Why are all these tools so out of sync if they are using the same basic data?
Should I be using Local or Global search results - which one will most accurately reflect the traffic I can expect when I attain that #1 google ranking? It looks like Market Samurai is using Global.
Should I use Broad or Exact match? Market Samurai defaults to Broad Match - which seems strange to me - but maybe they know something that I don't.

Now I'm afraid I spent the last couple months ranking for keywords that have significantly lower search volumes than I believed.

Any input from my fellow warriors would be appreciated.

Shane Hale · 06-08-2009, 09:43 PM

I would stick to exact matches than to broad. I use Google Keyword tool and Market Samurai. Some tools have their own mathematical equations in certain search output that can alter numbers. It seems to me Market Samurai is the best equation out there. I would stick with exact match especially when you are looking for a niche. IMHO

Diane S · 06-08-2009, 09:45 PM

Hi Burnsai,
These tools will never agree so don't hold your breath. In Google Adwords External Tool I always use exact match. I can recommend Market Samurai over Micro Niche Finder.

Steven Carl Kelly · 06-08-2009, 10:31 PM

The Google Adwords External Tool search volume totals don't reflect actual Google-only search volume for a particular keyword. Therefore, those numbers are way too high.

Generally speaking, choose local results.

Use exact match for keyword research, but bear in mind for organic search results, users are by far going to be using broad match.

Elvin Tiong · 06-08-2009, 11:52 PM

I use google adwords tool and Market Samurai.

But still need some test and check works in order to get more accurate results.

06-08-2009, 09:39 PM	#1
burnsai Active Warrior Join Date: Dec 2008 Posts: 78 Thanks: 0 Thanked 7 Times in 4 Posts	Help! Keyword Research Tools Driving Me Crazy So, I used my friends copy of Micro Niche Finder to find some keywords - then brought those keys into my copy of Market Samurai to analyze them further. Thought I found some gems, so just to make sure before I went to town - I checked with the Google Keyword Tool. The search volume was wayyyyy lower than what Market Samurai was telling me - and Micro Niche Finder was some where in between. My questions are: Why are all these tools so out of sync if they are using the same basic data? Should I be using Local or Global search results - which one will most accurately reflect the traffic I can expect when I attain that #1 google ranking? It looks like Market Samurai is using Global. Should I use Broad or Exact match? Market Samurai defaults to Broad Match - which seems strange to me - but maybe they know something that I don't. Now I'm afraid I spent the last couple months ranking for keywords that have significantly lower search volumes than I believed. Any input from my fellow warriors would be appreciated.
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06-08-2009, 09:43 PM	#2
Shane Hale Ninja Warrior War Room Member Join Date: Jun 2008 Location: Anderson, South Carolina , USA. Posts: 467 Blog Entries: 11 Thanks: 104 Thanked 57 Times in 40 Posts Social Networking Contact Info	Re: Help! Keyword Research Tools Driving Me Crazy I would stick to exact matches than to broad. I use Google Keyword tool and Market Samurai. Some tools have their own mathematical equations in certain search output that can alter numbers. It seems to me Market Samurai is the best equation out there. I would stick with exact match especially when you are looking for a niche. IMHO
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06-08-2009, 09:45 PM	#3
Diane S Advanced Warrior War Room Member Join Date: Apr 2008 Location: USA Posts: 880 Thanks: 150 Thanked 362 Times in 228 Posts Social Networking	Re: Help! Keyword Research Tools Driving Me Crazy Hi Burnsai, These tools will never agree so don't hold your breath. In Google Adwords External Tool I always use exact match. I can recommend Market Samurai over Micro Niche Finder.
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06-08-2009, 10:31 PM	#4
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: Help! Keyword Research Tools Driving Me Crazy The Google Adwords External Tool search volume totals don't reflect actual Google-only search volume for a particular keyword. Therefore, those numbers are way too high. Generally speaking, choose local results. Use exact match for keyword research, but bear in mind for organic search results, users are by far going to be using broad match.
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06-08-2009, 11:52 PM	#5
Elvin Tiong Active Warrior Join Date: May 2009 Posts: 63 Thanks: 1 Thanked 4 Times in 4 Posts Social Networking	Re: Help! Keyword Research Tools Driving Me Crazy I use google adwords tool and Market Samurai. But still need some test and check works in order to get more accurate results.
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