My Dads email list

Hey Alex,

why not test it? Send a few emails to the list to see how responsive it is. If you've never emailed to them before, do not start with an offer, but rather share something of value with them on the first couple of emails, then test an offer.

Alexander, first of all, your Dad should be very proud of you. The fact that you're thinking about how to help monetize his list is a blessing.

You'll find an endless amount of courses out there on List Building. I don't recommend going out and buying everything you find. Most of them are complete garbage.

Instead, what I would recommend is this:

1) Find out as much about his niche as you can

2) Why did the people on the list, get on the list in the first place?

3) Start an autoresponder sequence to build rapport with the list

4) Send out an email every other day, with some useful information

5) Do not send out promotions for affiliate offers right off the bat

6) After about 2 weeks of building reputation, then start looking for affiliate offers

7) To keep it easy, begin with places like JV Zoo, Clickbank & Clicksure

8) Keep your affiliate email ratio in good standing

9) I like to send 4 content rich emails, THEN make the 5th one a promotion

Start there Alexander... and you'll do very well.

Don't over complicate the process.

Thanks so much for the help and advice everyone, I think my dads pretty amazed this sort of community exists, let alone the time and effort people are putting into helping others. Hopefully we will get trialling this list and begin building up a relationship with the list.

Thanks again,

Alex

You could use survey monkey to find out exactly what this lists make up and needs/wants are as a first point of call.

Hi Alex,

You mentioned "many offline options as well" - I'm assuming that your Dad have some kind of offline business. If that's the case, I'd suggest building the rapport firstly. Then, if it's relevant to your Dad's business, offer the list a discounted (offline) service to increase business volume.

Good luck.

The first question I'd be asking is whether or not your Dad had any type of emailing relationship with this list. Is it a little too 'cold' to expect much response from? 4000 sounds like a fairly healthy number to me.

If you are knowledgeable about the specific niche then you could start sending relevant info and offers to them. Sending your 'voice' to your Dad's list may come across as being a little unexpected to subscribers but if you offer them decent, quality messages, you may build a responsive result.

Ask the list how you can best assist them. Offer niche related useful information to them in regular, well-timed lots. If you use an expert, well-informed tone in your emailings you may just succeed in attracting a long-term audience. Only way to know is to give it a go so ask your Dad about how valuable the list is to him. Expect some unsubscribers but maintain a positive, realistic focus. Best of luck!