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What is a good bounce rate?

by efil4renots
5 replies
Hey Guys,

I just recently launched my site, and was wondering what a good bounce rate is? At the minute mine is 43.18%, now I know this obviously isn't great but what would be classed as a decent bounce rate.....and please don't say 100%

Thanks

PS

I did do a search for this on here but couldn't really see anything.
#bounce #good #rate #what is a
  • Profile picture of the author evilclown
    Well the content will determine that. Also in-order to consider what would be a good bounce rate, you need to identify what's the goal of the users on the site.
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  • Profile picture of the author TheCodex
    The lower the bounce rate the better, my blog is normally much lower than 1%... It'll definitely vary depending on what you're writing about, but as a general rule the lower the better.

    Anything over 40% means that you're missing out on many engagement opportunities.

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    • Profile picture of the author evilclown
      Originally Posted by TheCodex View Post

      The lower the bounce rate the better, my blog is normally much lower than 1%... It'll definitely vary depending on what you're writing about, but as a general rule the lower the better.

      Anything over 40% means that you're missing out on many engagement opportunities.
      The only problem I got with your stats is, it could be fake. I am not saying you will post something fake online, just saying I tend not believe everything I see.

      Let me explain why. You could have only 100 people with a very targeted traffic. Or you have a video that hold the people long enough. The whole data is not there to be analysed.
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      • Profile picture of the author TheCodex
        Originally Posted by evilclown View Post

        The only problem I got with your stats is, it could be fake. I am not saying you will post something fake online, just saying I tend not believe everything I see.

        Let me explain why. You could have only 100 people with a very targeted traffic. Or you have a video that hold the people long enough. The whole data is not there to be analysed.
        Or I could just happen to have a highly shared and trafficked site... You could just go to it yourself: Affiliate Marketing News & Internet Marketing News from the Internet Codex



        If you want me to blow your mind I could show you that search traffic has a bounce rate of 0% for this month...
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  • Profile picture of the author Rob Maggs
    Put this sucker on your site, it will help and its free WordPress › Reduce Bounce Rate « WordPress Plugins

    Get the real Time On Site and Bounce Rate in Google Analytics. Google Analytics calculates the Time On Site based on the length of time between a user entering your site and their last page view. This won't give you the REAL Time on Site and Bounce Rate stats.

    Worst case scenario A visitor is very interested in one of your pages and takes 2 minutes and 13 seconds to read the article. After this he bookmarks the page and leaves. This visitor stayed 2 minutes and 13 seconds on your page, but never interacted with it. To Google that is a bounce! And bounced visits are marked 0:00 Time on Site. Not fair, right?

    Another bad scenario A visitor goes to your website and stays 1 minute and 11 seconds on the first page. Then, he goes to a second page where he stays 1 minute and 12 seconds. Without any interaction on this page, he leaves. Since Google doesn't know how long your visitor stayed on the second page, Google will add only the time the visitor spent on the first page to Analytics. Not fair, right?

    This plugin sets this straight. It will tell Google Analytics every 10 seconds that your visitor is still on the page and on top of that it will also let Google know there was some interaction on that page.
    Hope this helps, I use it and my bounce rates are low That is assuming you are using wordpress
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