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How do you properly test your product ideas to know if people will buy or not

by CyberAlchemist
9 replies
Hi All,

How have some of you others tested your product ideas in market to see if people would buy or not.

In the pass I've actually built total websites and etc, only to find out that no one actually wanted what I was offering. THAT LEAVES A NASTY TASTE IN YOUR MOUTH.

I currently have some new ideas for a membership site and a few other related products, but how do I test the market place to see if people will actually buy or not before building out a great website and going live with my offer.
#buy #ideas #people #product #properly
  • Profile picture of the author Rhadoo7
    Here are a few ideas that came into my mind:

    1. Look for similar products/websites on the market and see how they are doing

    2. Do some keyword research and see if people are searching for that thing. The main idea is to solve a problem that people have.

    3. If you already have a list of followers/subscribers interested in a similar topic, do a survey and ask them if they would like the new idea.
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  • Profile picture of the author Shane F
    Originally Posted by CyberAlchemist View Post

    I currently have some new ideas for a membership site and a few other related products, but how do I test the market place to see if people will actually buy or not before building out a great website and going live with my offer.
    Instead of fully building out a site, why not do a smaller "beta" launch with more limited offerings at lower price to a small group of people to test and get feedback?

    Offer great discount to limited number. If successful there you can continue to build the site out and you'll have testimonials and word-of-mouth to charge more and launch officially.

    I know the feeling of wasting a lot of time on a product and website you feel will be awesome. Happened to me a few years back but I also learned it doesn't always have to be perfect to launch and you can always keep updating and improving once live.
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  • Profile picture of the author clever7
    Here is a related thread that might help you:

    http://www.warriorforum.com/main-int...uct-first.html
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  • Profile picture of the author CyberAlchemist
    Wow, thanks for all the great responses.
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  • Profile picture of the author carcin0genic
    The marketplace testing has been done for you, you just have to research it.

    You might have some ideas and that's great, but why not put your time and effort into something that's already proven to be a winner?

    Sure, you'll have to beat out that which you're researching to get your piece of the action, but that also shouldn't be hard to reverse engineer something better than the original.

    If/when you have the funds to "throw away" on marketplace testing and trial and error you can pursue your thoughts/ideas. To just up and try and be a groundbreaker when you don't know what's working to begin with will most likely keep you searching for answers on what to do.

    Hope that helps

    -Mike
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  • Profile picture of the author Stuart Walker
    I don't recommend you spend time creating a product, paying for design, spending money on the sales copy etc to then test it and see that it fails. That's just silly.

    Instead write a basic sales page that describes the product BEFORE you do anything else.

    Add a 'fake' buy button that doesn't lead to a payment processor but a page saying 'Sorry this product is no longer available / is sold out' and send some paid traffic to it to test the waters.

    The 'sold out' page should be tracked in G Analytics as a 'goal' so that anyone who lands on it counts as a sale.

    If it converts then go ahead and create the product.
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    • Profile picture of the author Glenn Leader
      Originally Posted by Stuart Walker View Post

      I don't recommend you spend time creating a product, paying for design, spending money on the sales copy etc to then test it and see that it fails. That's just silly.

      Instead write a basic sales page that describes the product BEFORE you do anything else.

      Add a 'fake' buy button that doesn't lead to a payment processor but a page saying 'Sorry this product is no longer available / is sold out' and send some paid traffic to it to test the waters.

      The 'sold out' page should be tracked in G Analytics as a 'goal' so that anyone who lands on it counts as a sale.

      If it converts then go ahead and create the product.
      I'd take that a stage further. Once the buy now button
      has been pressed, I'd say that all the limited slots
      have been taken, please enter your details below to
      get on the waiting list. On the thank you page, you
      can list a similar/complementary product as an
      affiliate.

      That way, you have an instant market if you decide to
      go ahead, and possibly make some money to pay for
      the development of your product.

      HTH

      Glenn
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  • Profile picture of the author taylerhughes
    Check this out, I highly recommend it!

    Minimum Viable Product: Launch Your Startup Idea for Less than 1k - Skillshare
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  • Profile picture of the author Aniblow
    Staurt Walker, great tip. Some interesting perspective...
    I was going to say, do a simple research, test it out with
    a small report and blow it up if viable.
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