Solo Ads Question

You've basically already answered your own question. You said that you think solo ads are the fastest way to build your list. Obviously, then, you would want to send them to your squeeze page to build your list. The conversion rate will always be much higher if you are sending the traffic to a squeeze page because no purchase is necessary.

Hey SolutionSecrets, you absolutely send the solo traffic to your squeeze first. This way you build your own list, to which you cultivate the sale.

HP WHY on earth would you think that solo ad traffic to a squeeze only builds lists to which one can sell solos?

I respect you as you seem to be a knowledgeable member here but your statement makes no sense to me.

It suggests that the lists ive built in MMO, Weight loss, dating, dog training, sustainable living and many other markets using solos have NO use except to sell solos to others........ which clearly isn't MY experience.

Can you elaborate?

Some people get great results with both techniques. Just be selective with who you choose as your solo ad vendor.... and dont be afraid to venture off to other "private" sites besides safe-swaps.

Yes it's true that solo ads are the easiest and fastest way to build your list, but there is no point in building a massive list if you don't make sales. So before buying solo ads you should set up a good sales funnel. There are plenty of topics here how you can do this if you do some research.

But that's what everybidy is doing, and these days just a good sales funnel isn't enough. People are getting used to the same thing all the time so sales decrease. But that doesn't mean solo ads don't work anymore, this just means you need to adapt and use different techniques and focus more on increasing conversions. If you have a backend offer, how can you get more sales so the cost of the solo ad would decrease and you would be basically building your list for free? This is the question you should focus on.

One method i have been testing a lot is retargeting. Retargeting allows you to follow people around on the internet with display advertising for literally pennies. The truth is that most "freebie seekers" can be turned into customers if you know how to convince them correctly. It's true that your conversion rates might be just 1% if you just redirect people to your backend offer (if that). But if you somehow get them to come back to the offer later that day the conversion will be much higher.

All the big companies use retargeting to increase their conversion rates, and i really believe the email marketers who can master this concept will be making a lot more $$$ than they do now

Hey SolutionsSecrets,

I will answer the part where you mention that you have problems with conversions if this is what you are trying to imply with your last message. Whenever you market something keep one thing in mind... ''provide value first''. When you remove the focus off sales and watch how you can help people, provide free solutions such as an ebook/ article and build a relationship with your list through value driven e-mails, then your sales will follow. Be reachable and provide all your contact details if possible including Facebook. If you want to stand out of the crowd and get people to buy from you then focus on people, find solutions to their problems and let them reach out to you in every possible way! When you do that, they will trust you and they will come and buy from you... I guarantee that 100%

You might get higher conversions, but then the people who join your list could well be freebie seekers (i.e. not much good for selling to).

The logic works that the more hoops you make someone jump through to get on your list (long email swipe, meaty sales page, double opt-in etc.) means that you get lower conversions but in theory you will have more committed subscribers on your list, and therefore more likely to buy from you.

Why not make a small paid offer you lead magnet? (for example just $2-4) then you will be building a list of buyers not just freebie seekers.

Send to squeeze page...

You can then always followup with them on the product multiple times

For me, I never had any good results when vendors sent their subscribers to my opt in page for me to follow up on.

The best results is when I send people to the sales page. This works well for me but you have to realize that most vendors will not do this and will only send to opt in pages.

The best option is to send to your squeeze page because squeeze pages are the fastest way to get people to your sales funnel. If you get at least 30% opt-in-rate for your squeeze page, and 1% to 2% conversion rate for your sales page, you can add leads at least 40% faster into your sales funnel through your squeeze page than a sales page.

The other option is to lead people to your sales page and then if they don't purchase, collect their email address by providing an exit squeeze page.

I always send to a squeeze page. Over time, people on your list whom you continually market to will inevitably trust you and become repeat customers provided you give them reason to.

Help people achieve results to make a life-changing income. Put your offer in front of as many eyes as you can also has the desired effect but you burn through them faster.

Getting the same people to see your offer multiple times is the way to get conversions. Whether it's a ton of people to a list or a smaller list of highly targeted leads, the more they see it the more chance they will buy.

If you get a good response from opt-ins to your squeeze page (50- 60%), try the same vendor again this time with a sales page to try and hit the impulse buyers straight off.

-Mike

I only use solo ads for the sole purpose of getting people to my squeeze page. Once there, I'll "Force" them to sign up to my list by providing them an offer they cannot refuse. Getting them on your list is the most important thing, because you'll at least have an audience to throw things at over and over again (for free almost). Whereas, if you send them directly to a sales page and they don't buy anything, you're eff'd.

So definitely Solo Ad->Squeeze Page

I'll keep it simple: Always send solo advertisements to your squeeze page!

When someone lands on my squeeze page, I want them to read what's on it, get interested, and sign up right away. I don't want them to wait around and watch a video.

Also people are judgemental so if you look funny or have a weird voice they might not subscribe just because of that.

So yeah go with a conventional squeeze page. That's what works for me.

You Should Send Them To your Squeeze/Landing Page First So they Opt-in (captured by you) then you Can Use Them Later To Send Unimited Sales Pages

Lot of opinions...most solo ad list dont convert...Why because they are all the same. You need to buy solo that build their list from outside the solo ad business.

All are not equal I can assure you that.

i prefer put squeeze page first..

Like everything, you should test both and see which one brings you the best results. After all, we all have different styles in our copywriting and the solo ads you are going to buy tend to be different.

However, the thing that worked the best for me is a very simple squeeze page that offers, as a gift for who subscribes, a long video packed with content that, in the end, makes a call to action to buy a product.

I love these Solo ad debates.

To answer the op's question... There's more than one way to skin a cat. I've seen more and more gurus preaching to only build a buyer's list - and FORGET the freebie seekers. It's an interesting idea, but for now I still capture leads directly.

(I have friends on BOTH SIDES of the equation... And I myself personally can argue either way)...



I'm also someone who's purchased a ton of solos (Not as much as the millionaire gurus... But still a lot).

Here's my two cents:

Solo ads are being sold as an "easy get rich quick scheme" - and they're anything but.

If you want them to work, you have to track like a MAD MAN.

Seriously. It's hard work. 99% of newbies will fail. It's also *very easy* to get ripped off. (I want to emphasize that again. It's VERY EASY to get ripped off).

You also have to know who the "average" solo ad end-user is. HINT: They are *NOT* who people think.

Another thing, is DATA. It's so precious. (I'm looking at a spread sheet of over 4,500 clicks that were recently tracked and split tested by me).

This data is what gives me a significant advantage over any newbie. Because now I can see which vendors have buyer's on their lists. (According to my stats, about 10% of the vendors I try are gold. The rest, are junk).

Never listen to "open rates", "click thru rates", "opt-in rates" - it's all crap. The *ONLY* variable worth a damn is the quantity of buyer's on the list. Period.

And... The majority of solo ad vendors have lists completely void of buyer's, and this is largely due to a phenemenon upon which everyone and their baby mama are "solo ad sellers". (In all probability, they're probably arbitraging clicks from a bad source. So now you're paying double for clicks that suck. Haha. What a Spider's den).



//rant

When I do my solo ads for my network marketing niche, I have my own squeeze page that promotes the product or affiliates i am with. Then I have a thank you letter that tells my optin leads that they are about to receive my free video course as a bonus for signing up.

I have programmed the thank you page to load in 10 seconds the primary offer I had promoted in which they signed up for.

My autoresponder will now send out my free embeded youtube video guides from my blog.

Even if they dont join initially my primary offer, they are now on my list.

I will water them with value driven emails and promote my offer again once or twice a week.

Most of the week, will be more on guidance and inspiration to stir up their core beliefs to remind them why they opted in in the first place.

Most leads takes about 5 or more times to see your offer before they actually sign up and 1-2 will actually committ 100%.

This is why I have my main focus on "free" old shool long term traffic from Google, Youtube and other serps.

While this free traffic is growing, I invest on solo ads to keep building my list.

ok guys after i read a few comments here i will say my opinion and what i believe it's correct......

first of all solo ads are not the fastest way to drive traffic (i believe it's ppv for massive traffic), but this is not the case here, solo ads are fast and in general is the most warm traffic because 1st they receive an email from one person they trust they open they read and they click the link so they want to see your offer......

as far list building you must always always always send the traffic to your squeeze page (to building your list).
but most newbies send the traffic in a fancy squeeze page and i found this is wrongggggggg.....
as you know not all traffic is equal and of course not all traffic is suited for all products, so we must asume that not all pages works the same for all traffic sources, after my personal tests i found out that the best squeeze pages are them with sales form- you know the ugly looking sales letter with the bullet points!
why? simply because these people are coming from an email (form of reading so we keep them in the same state).

alot of people we send the traffic in a video with an optin form, to me i have found that the video with opt-in form works great for ppc (especially facebook,ppv)....

now before you go out and buy a solo ad or ads there is a few more things to keep in mind (if it was so simple everyone would be milionaires right?)
1 what is the average optin rate from the vendor? (obviously you want a responsive list even if they are freebie seekers)
2 how often this person mail to his list? you don't want a person that receive 100s emails every single day. (obviously)
3the people from that list have bought anything in the last 60-90 days? (you want some proven buyers as well)
4 how much will cost to you (obviously question but why some charge .30$ and some 1.10$ per click?) so for me if i know that i will have opt-ins responsive list and buyers i am ok to buy way higher than to buy with .30$

lets do some math no fancy math but we keep it simple lol

lets asume that i buy 200 clicks with .40$ and i get 50% optin rate (rare) and zero sales = ok i build a list with 100 people i pay 80$ i make zero back but maybe in the future they will buy good..

example number 2 lets asume i buy 200 clicks with 1$ and i get 50% optin rate and 2% sales = ok i build a list with 100 people i pay 200$ i make some money back in return but i have chance (almost guarantee that i will have some oto sell as well) plus i know that i have a buyers list and the buyers is 7-10 times better than just a list.....


well i don't want to tired you but i give some examples and some strategies that worked for me and alot of others as well, there is no reason to follow them 100% but i believe you can model some of them and apply them into your biz as well....

remember everything is all about testing tweaking and the test some more!

For both dimjim77 & Sarevok- thank you much for great information for a newbie. I am looking into solo ads more and this thread has been very informative. Can anyone comment on the best way to purchase solo ads? Are the 4 things listed by dimjim77 what I should be looking to find out before purchase? Thanks to all.

Create a better sale funnel each time you buy solo and keep track on them!

Thanks Sarewok & dimjim77 for awesome detailed info & sharing.
I also wanna thanks other WF members for participating in this.
Very much helpful.