Some marketers sure waste their time, effort and money

Colin Evans · 06-10-2009, 08:21 AM

I just received yet another HTML email which had no working links...

At a rough guess I'd say up to 50% of the html emails I receive contain links which don't work. By that I mean the email has the link text (e.g. "Click here to download...") but no HTML code for the link.

And it's not an autoresponder thing either - 2 emails, both from Aweber; one has working links and the other doesn't.

The point being...

If you use HTML for your autoresponder emails, check the links work - send yourself a test email to make sure.

If you don't check, and the links are dead, you're wasting all that time and effort you put into building the list, not to mention the waste of money paying for the autoresponder (it isn't going to make any money if nobody can click on any links!).

TLTheLiberator · 06-10-2009, 08:24 AM

Amen brother.

Almost everyone has committed this offense.

But no one should do it twice.

TL

Kay King · 06-10-2009, 08:37 AM

Making errors in emails you send is lazy. The links are a good point. It's not a newbie error either - you just gotta check those details.

Another error in emails is receiving an email with all the html tags in the email body. This may be cause by sending html emails and not adding a plain text alternative when setting up the autoresponder.

But it tells me you didn't proofread your email series. If you can't be bothered to read what you write, why should I?

kay

imageworx · 06-10-2009, 08:49 AM

Yeah, it seems like quite a waste..... I get that alot too

Colin Evans · 06-10-2009, 10:56 AM

Quote:

Originally Posted by TLTheLiberator

Amen brother.

Almost everyone has committed this offense.

But no one should do it twice.

TL

I once replied to an email from a marketer which had no working HTML links and he gave me uphill for wasting his time - he went on at length about how he never sent emails which didn't have working links.

I quietly unsubscribed and put him in the "be careful of this idiot's advice" category.

Quote:

Originally Posted by Kay King

Another error in emails is receiving an email with all the html tags in the email body. This may be cause by sending html emails and not adding a plain text alternative when setting up the autoresponder.

Hi Kay,

The same email that prompted me to write this post also had HTML tags in the "text body" - needless to say there were no working links in that either...

csgcsg · 06-10-2009, 11:23 AM

sometimes thoseo who use html may screw up their links too

06-10-2009, 08:21 AM	#1
Colin Evans Advanced Warrior War Room Member Join Date: May 2003 Location: Still Looking... Currently back in the UK Posts: 669 Thanks: 95 Thanked 58 Times in 27 Posts Social Networking	Some marketers sure waste their time, effort and money I just received yet another HTML email which had no working links... At a rough guess I'd say up to 50% of the html emails I receive contain links which don't work. By that I mean the email has the link text (e.g. "Click here to download...") but no HTML code for the link. And it's not an autoresponder thing either - 2 emails, both from Aweber; one has working links and the other doesn't. The point being... If you use HTML for your autoresponder emails, check the links work - send yourself a test email to make sure. If you don't check, and the links are dead, you're wasting all that time and effort you put into building the list, not to mention the waste of money paying for the autoresponder (it isn't going to make any money if nobody can click on any links!).
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06-10-2009, 08:24 AM	#2
TLTheLiberator Please get a net biz plan War Room Member Join Date: Apr 2008 Location: , , USA. Posts: 1,445 Blog Entries: 3 Thanks: 27 Thanked 171 Times in 126 Posts	Re: Some marketers sure waste their time, effort and money Amen brother. Almost everyone has committed this offense. But no one should do it twice. TL
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06-10-2009, 08:37 AM	#3
Kay King Senior Warrior Member War Room Member Join Date: Sep 2004 Location: Gulf Coast, USA. Posts: 11,313 Thanks: 295 Thanked 732 Times in 449 Posts	Re: Some marketers sure waste their time, effort and money Making errors in emails you send is lazy. The links are a good point. It's not a newbie error either - you just gotta check those details. Another error in emails is receiving an email with all the html tags in the email body. This may be cause by sending html emails and not adding a plain text alternative when setting up the autoresponder. But it tells me you didn't proofread your email series. If you can't be bothered to read what you write, why should I? kay

06-10-2009, 08:49 AM	#4
imageworx Active Warrior Join Date: Nov 2008 Posts: 56 Thanks: 11 Thanked 3 Times in 2 Posts Contact Info	Re: Some marketers sure waste their time, effort and money Yeah, it seems like quite a waste..... I get that alot too

06-10-2009, 11:23 AM	#6
csgcsg Warrior Member Join Date: Jun 2009 Posts: 20 Thanks: 0 Thanked 7 Times in 1 Post	Re: Some marketers sure waste their time, effort and money sometimes thoseo who use html may screw up their links too