What Makes An E-book Special

You are going to get lots of advice as to how to promote your E-Book on the internet. It will all be good advice. I urge you to think outside the internet box for promoting your E-book as well. Think of how you can be interviewed in the mass media talking about some aspect of your book and exposing it to perhaps millions of people you would never reach otherwise. Now that is the secret to getting sales when you are in a situation such as yours. OK, good luck, Edward Smith.

Hi Tommy,

Welcome to WF.

In answer to your question - yes, you can sell a product for a higher price.

I have a product that sells regularly for around $30, and had a product that sold for over $100 a go (which was a premium version of the $30 product with an added video course).

Could people go on Amazon and get the same information for $5-$6?

Probably.

Did my products sell/do they continue to sell?

Hell yes.

These 2 products haven't generated me 7 figures per month (or in their whole lifetime), but there again, I wholly doubt the claims of nearly 7 figures every month made by whoever you are referring to.

My products have done well over $30k+ over the course of the past couple of years.

How did I do it?

Simple(ish):

1. I established myself as an expert on a forum directly related to my niche. That forum allows advertisers to advertise their services, through threads, and more importantly - signature links. (And no, my products have nothing to do with the IM niche).

When I say established, I use that term loosely. You see, I believe I am an expert in the niche I am in - because I have actually done what I teach through my eBooks/videos, and still do - I practice what I preach.

On that forum, I never sell my product. I help people for free, through forum posts. Helping people for free, sells my products.

2. Social proof. Social proof for me, came through that very forum. I have a thread on there that advertises my product. People leave reviews = social proof.

People on that forum actually recommend my product to new members of the forum. Some of these people haven't even purchased my product. But as I said in number 1, establish yourself as an expert/authority in your subject area, help people, and then people see you as an expert and have no qualms in recommending a product you have.

3. Affiliates and JV partners. Don't underestimate these. They have the power to put $$$'s in your bank account overnight. My one affiliate did just this, because he had a targeted list who trusts him, which leads me nicely onto number 4,

4. Build a list from the start. I didn't do this. In fact, I did it ridiculously late. When I released my premium product, I realised I couldn't email previous buyers of my $30 eBook because I didn't have a list.

5. Unique selling point. My product is really a niche within a niche. Focussing on one specific area.

6. Value. Provide a lot of it. I provide free email support, free updates on products when they are updated, and tonnes of additional value that is relevant to my product.

Stop thinking of reasons why you shouldn't go ahead and do it, research thoroughly (look at what's already out there etc) and come up with the reasons why you should do it.

Good luck :-)

This is because the sellers who describe the ebooks they are selling either flat out lie about what's in the ebook, or the description of what's in the ebook is almost all hype at the very least.

If you go to a bookstore, the description of the book is usually on the back of the book. Tells what the book is about. No hype, no lies, no muss, no fuss. So people don't get overly excited about them, but they do know what is going to be in the book.

Many IMers will give you garbage something like 'this ebook is worth $995 because it shows you how to make six figures in 3 weeks, but I'm going to let you have it today for $9.95'.

Total BS. If we use that logic, then a typical car mechanic book at Waldenbooks should sell for maybe a couple thousand dollars, cuz that's how much or more it could save you in car repairs.

So the quoted worth of most ebooks is really highly over exaggerated.

Hi Tommy,

Being around for a couple of months now, I heard one successful marketer say: "It's not about what you sell, it's about HOW you sell!"

However, value matters a lot because it will make your readers like and trust you.

So, take a look at the different threads on the forum to learn about good marketing techniques and you'll be good to go.

Hope this helps,
Catherine

P.S. Don't forget to build your list in the process. Owning targeted traffic is how you'll make it happen for you.

Like all have said, it's accomplished by building up your reputation in your niche.

Additionally, if a product creator sets the commissions at 100%, that's a HUGE incentive for affiliates to promote. The creator gets the list on their email where they then send the followups which ideally make them their money down the road.

I've been doing this now for 18 years so yep....works well.

Hope that helps!

Thanks Barbling. The thing is.. the product i have produced (well nearly finished) is very good ( i know it sounds egotistical to say that, but I have been very involved in this industry and know there is very little out there like this) and wouldn't be prepared to sell that as a loss leader.

I suppose I will have to think up a lesser product to sell as a loss leader to get an email list. However i have poured all my knowledge and expertise into this product and not sure what other product I could sell without just copying information from what I have already covered

Hmmmm what make an ebook special?

Valuable content!!!


-Trader

You have to remember Tommy that, it's not the best products (digital or psychical) that sell the most, but the best MARKETED products that do the best.

This ABS ebook for example probably has been marketed heavily by the publisher, dominates the main keyword phrases on Google for that niche and has tons of good affiliates promoting the product.

If you want a piece of the pie in your chosen field then, you have to find out what to do with regards to promotion and DO IT. This should lead to TARGETED people with a card in their hand ready to BUY what you have on offer.

Jarvis,

Thanks very much. That's really great advice. I'm planning on hiring some people but a copywriter wasn't something I considered.

I was also planning on giving away the opening chapter for free.

Really good suggestions though. Thanks

Go buy their ebook and see if their sales process ends with a single ebook transaction.

I have done tons of ebooks over the years and ones that I was sure where going to be a hit failed and some I did sold thousands. I have no clue what the people want, sometimes it's one little thing. Just did my first ever fiction Kindle was sure was going to sell 0 so far. You never know you can only test!

I have done tons of ebooks over the years and ones that I was sure where going to be a hit failed and some I did sold thousands. I have no clue what the people want, sometimes it's one little thing. Just did my first ever fiction Kindle was sure was going to sell 0 so far. You never know you can only test!