Rebranding a website
It's an Amazon affiliate website that we planned to build over a couple of months and flip or just get to a couple of hundred bucks per month, but with this one it seems that we were more lucky than smart and it started growing fast and we now have plans on getting it to a next level, adding a forum, branding, things like that...
Our issue is that we didn't plan for this and we have a generic long tail url, a generic looking WordPress theme that is nice and clean but still not memorable.
So, the url is not really brandable, we don't have a logo and we need to make all this happen...my suggestion was creating a cartoon persona that would be our logo and would be kind of a guide through the website to make it more memorable and add consistency My partner is reluctant because as things are now the people we made a small network with know the website as a website with a name and a face behind it.
Long story short, any advice about adding some character and building a brand for this kind of website would be greatly appreciated...
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect
Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com