Domain name abbreviation
coolabbreviations.com
coolabbrev.com
(Not a perfect example, as obviously the second is also a play on words, but this is the idea). In the case in question, the spelled out version is two words and 14 characters, and the shortened version is 9 characters. Also, the two words are not important keywords, as the spelled out version is a brand.
To me, it seems best that since the 14 characters spells out the brand and is not a HUGE number of characters (though, I am not sure that long domains are even a big issue these days), that is the best way to go. Does anyone disagree, and think that shortening by 5 characters (to 9), at the expense of some possible added confusion, is worth it?
Oh, and for disclosure, I do own the above domains too (registered during this little naming dilemma of mine).
Discover the Turnkey Link Building System designed to get others to do the work for you (SOPs included)