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What is your opinion on my new squeeze page?

by petkanov
13 replies
I just got a new squeeze page. How should I improve it? Should I change the colors and call to action?

You can see it Here
#opinion #page #squeeze
  • Profile picture of the author Wealthyclark
    I trust my wife but for some strange reason I felt like I wanted to opt in. It's a great attracting cover and I believe that it would pull some serious subscribers with the right traffic. The only thing that I might change is the font and I would pull everything a little tighter. I needed to scroll to see the entire page which should not be necessary with such little content.

    Make those changes and split test it if you think other wise.

    I wish you much success,
    WealthyClark
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  • Profile picture of the author Slin
    Yup needs to be tighter, font doesn't look as professional either, otherwise it looks good!
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  • Profile picture of the author DubDubDubDot
    It looks really bad. I'm not sure there is any constructive advice to be given on this other than trash it and start over.
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    • Profile picture of the author Wealthyclark
      Originally Posted by DubDubDubDot View Post

      It looks really bad. I'm not sure there is any constructive advice to be given on this other than trash it and start over.
      I totally disagree!
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      • Profile picture of the author DubDubDubDot
        Originally Posted by Wealthyclark View Post

        I totally disagree!
        Then you need to familiarize yourself with design standards of quality. The page meets the standards of quality last seen in the very early years of the web. It's actually kind of bad in 1998-99 terms. Passable for 1997. Pretty good in 1995-96.
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        • Profile picture of the author Wealthyclark
          Originally Posted by DubDubDubDot View Post

          Then you need to familiarize yourself with design standards of quality. The page meets the standards of quality last seen in the very early years of the web. It's actually kind of bad in 1998-99 terms. Passable for 1997. Pretty good in 1995-96.
          I don't care about the design standards. I'm an experienced marketer and I say it will convert. I have seen much worst convert much better than the so called standard. Just my experienced point of view.
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          • Profile picture of the author DubDubDubDot
            Originally Posted by Wealthyclark View Post

            I don't care about the design standards. I'm an experienced marketer and I say it will convert. I have seen much worst convert much better than the so called standard. Just my experienced point of view.
            It is definitely true that not everything has to be cutting edge. It largely comes down to the target demographic and their expectations of how a trustworthy website presents itself.

            People 45+ will likely see little wrong with this page. The glaring problem being that prime dating age is like 20-30. They will expect things to look better than this. Another issue is the email collection firewall between the buyer and the ebook. It's difficult to pull an email address from someone in their 20s. Twitter follow or FB like, sure. So layout aside, you're really going to have to sell them on this to get their email and this page fails to do that.

            I know WarriorForum likes to talk about how list building is the answer to all of life's problems, but it's not as simple as tossing something up with an email collection box.
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        • Profile picture of the author onSubie
          Originally Posted by DubDubDubDot View Post

          Then you need to familiarize yourself with design standards of quality.
          There are no 'design standards of quality'. There are only conversions. Some 'ugly' pages convert very well. Only testing will tell.

          Edit: LOL Me 'n clarky said the same thing at the same time. I owe you a Coke...
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    • Profile picture of the author Gambino
      Originally Posted by DubDubDubDot View Post

      It looks really bad. I'm not sure there is any constructive advice to be given on this other than trash it and start over.
      Agreed. There's nothing here that would make me enter my email.

      - No information. Other than the headline and the title of the book, there's absolutely no info.
      - Layout is weird.. There isn't any flow.
      - "Instant free access" is weird wording.

      Unless I was desperate, and a complete idiot, I don't see any reason why I'd enter to email to "find out if my partner is cheating".
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      • Profile picture of the author onSubie
        Originally Posted by Gambino View Post

        Unless I was desperate, and a complete idiot, I don't see any reason why I'd enter to email to "find out if my partner is cheating".
        Exactly why these desperate markets convert. This type of page for this type of market gives the prospect everything they need.

        'Find out if your partner is cheating'. What better headline for the 'desperate' search term 'How to find out if your partner is cheating'?

        'How do I get it? How much does it cost? How soon can I get it? Hurry, I am desperate'

        Well...

        'Simply enter your details to get this 100% free today'

        And the image of the product has a very compelling photo with a title that tells you exactly what you will get.

        Even so... split-testing ideas is key.
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  • Profile picture of the author +newportone
    I would say , put the book cover image in a border/ box to reduce some of the white space. That is all I think it needs
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  • Profile picture of the author JCorp
    It's a basic "ugly" squeeze page that could definitely work.

    I recommend going ahead and setting up a nicer one and then split testing the 2 squeeze pages to see which one gets you better conversions from visitors to subscribers.
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  • Profile picture of the author travlinguy
    I actually think it's pretty good, though there's too much white space. Shrink the entire thing by 20 - 25%. Then put three or four compelling bullet points under the report image. Then maybe an image of a woman with a sad face, tears even, under the download button.

    You'll do well with it.
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