Solo Ads vs. Web Hosting Affiliates?

by andrej
11 replies
I wonder if solo ads could work for web hosting affiliate programs? (e.g. HostGator)

What is your opinion? If yes, how should my landing page look like?
#ads #affiliates #hosting #solo #web
  • Profile picture of the author agmccall
    In my opinion, Web hosting affiliate programs are just an add-on to your existing business. I think buying Solo Ads to sell hosting would be a waste of money. But, this is just my opinion.

    al
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    • Profile picture of the author Joseph Villanueva
      Originally Posted by agmccall View Post

      In my opinion, Web hosting affiliate programs are just an add-on to your existing business. I think buying Solo Ads to sell hosting would be a waste of money. But, this is just my opinion.

      al
      Good call al. Remember that solo ads normally cost 40 cents per click. For 100 clicks you spend 40$.

      Let's say you get 100 affiliate sales from all of those (not realistically possible of course but for argument sake since most optin rates and coversion rate and 50% or less on a good day) and you make 5000$ for 50$ commission each.

      If you had the hostgator or any other hosting affiliate as part of a bigger call to action picture like perhaps teaching someone to create a blog and monetize it, then you not only get a chance on making money from the host affiliate, but now you can offer domain names, autoresponder, seo tools, themese tools and other info product tools to your solo ad audience.

      The point is getting the best bang for your buck.

      Instead of offering just a webhosting affiliate, having a tutorial on blog creation for example or other tutorial, you can add plenty more low and mid or even high ticket products to really squeeze the value of your 40 cent per click investment.

      Hope that made cents
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  • Profile picture of the author lotsofsnow
    Originally Posted by andrej View Post

    I wonder if solo ads could work for web hosting affiliate programs? (e.g. HostGator)
    Most likely waste of money.

    Almost all solo ads that you can buy currently are from people that have lists with freebie seekers.

    1. Those freebie seekers have no money
    2. Those freebie seekers have no intention to buy anything
    3. Even if there would be a tiny percentage that has money
    they are usually consumer type people meaning they do not need hosting.


    Hint:
    When was the last time you saw a random fast food customer buy hosting?

    PS:
    Now wait for all the "Smoking is good signed Dr. Marlboro" responses below.
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    • Profile picture of the author Coby
      Originally Posted by hpgoodboy View Post

      Most likely waste of money.
      This part is true...

      Originally Posted by hpgoodboy View Post

      Almost all solo ads that you can buy currently are from people that have lists with freebie seekers.

      1. Those freebie seekers have no money
      2. Those freebie seekers have no intention to buy anything
      3. Even if there would be a tiny percentage that has money
      they are usually consumer type people meaning they do not need hosting.
      This is an opinion (not a fact) and one I highly disagree with...

      While that may be true for some solo ad sellers, grouping "almost all solo ads that you can buy currently" as freebie seekers is misleading and flat out incorrect.

      Solo ads come in many different shapes and sizes and are not a "one size fits all".

      Just Google Johnathan Mizel, (or look him up on this forum)...

      He is the guy that is credited with creating the squeeze page...

      Guess what his main source of traffic is - still to this very day - SOLO ADS!

      So, while they might not work for everyone. Solo ads are definitely one of the best and most targeted traffic sources you can buy. But you will have to actually go out on your own and find them and not rely on the re-hashed info you might find in a forum like this one.

      The reason most folks say that solo ads do not work is because they do not know how to use them correctly. They don't keep good records. They don't track their clicks. They don't split test their funnels, headlines, oto's etc...

      To the OP:

      Instead of using Solo Ads to promote hosting only. You could keep in mind the type of traffic you will be getting from Solo Ads and adjust accordingly (like a smart marketer).

      If you know that the traffic is "consumer" type traffic (which is not always the case) - then adjust your offer to fit that audience...

      I mean that only makes sense right? Adjust your marketing to get the most from your traffic sources? (hmmm, rocket science here, lol)


      So, with that in mind - you would want to create an offer than can show them something like "how to make money blogging"...

      Now, you are taking them from the beginning and showing them real value - along the way you can promote hosting, domains, autoresponders, etc.

      Don't listen to the haters - folks will always say that "x" doesn't work or "y" is outdated. Most folks only talk to hear themselves speak and have very little real world experience with the topic at hand. (the downsides to a forum setting).

      Hope this helps.

      Cheers,
      Coby

      P.S. Be the marketer that stands out to these folks and you will be their new super star. If you treat them the same way that every marketer treats them then you will end up like "others" saying that solo ads are junk. :rolleyes:
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    • Profile picture of the author nicheblogger75
      Originally Posted by hpgoodboy View Post

      Most likely waste of money.

      Almost all solo ads that you can buy currently are from people that have lists with freebie seekers.

      1. Those freebie seekers have no money
      2. Those freebie seekers have no intention to buy anything
      3. Even if there would be a tiny percentage that has money
      they are usually consumer type people meaning they do not need hosting.


      Hint:
      When was the last time you saw a random fast food customer buy hosting?

      PS:
      Now wait for all the "Smoking is good signed Dr. Marlboro" responses below.
      I tend to agree. I stopped buying solo ads altogether about two months ago. They were highly effective until people began turning it into a business model and building lists for the specific purposes of selling solos. Those types of lists are highly unresponsive for the most part. Sure, you will get some opt-ins, but even with a great funnel very few of those subscribers will turn into customers if they are freebie seekers to begin with.

      I have been searching for sellers who charge more per click but are willing to include their buyer's list in the solo. Those would be worth buying. Also, if I were to buy a solo now I would first personally contact some of the people who left positive testimonials and ask them if they made sales from the solo.

      Unfortunately, the solo selling business has gotten out of hand and now includes lots of lists full of freebie seekers or sellers who are downright scammers.
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  • Profile picture of the author nim84
    The problems with selling hosting, is that is a necessity and something that doesn't really need selling. You either go with hostgator or one its competitors

    Solo ads are going to work when you solve a problem and link it to an offer that they necessarily don't need (like hosting) but may solve their problem.

    Plus it's a lot more lucrative if you ask me to promote affiliate products rather than hosting (unless you selling you're own hosting solution!)
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  • Profile picture of the author Mindz
    Hmmm I will be the one to tell you maybe its the perception you have on it. It could work with testing. A lot of marketing tactics only work after proper testing.

    I would say if you had a budget then you could test the results yourself. I know some web hosting companies pay out monthly for a certain number or sign ups. Lets do the math.

    Lets say that you send a solo ad out to 100 people that's kinda targeted or lets say these are the ones aware of web hosting.

    Lets say out that 100 only 50 click and out that 50 that click only 5 purchase. Now lets say each month you will get a certain amount. Lets say 3 - 5 $ a person. I'm not sure if that's the current payout.

    Lets say you spend $40 to get those 5 buyers. And you get $25 from that one campaign but in reality you could expect that each month. so lets say they decided to stay just one year.

    One person becomes at $5 becomes $60 after 12 months. But that's only after you get them to sign up and buy. You won't make money upfront. You may even lose money. But you will make your money back at the end if you can stick with it.

    It's a gamble and you have to be willing to split test and lose at first.

    My two cents
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  • Profile picture of the author loedown
    I'd agree as well, I'd stick with making your own blog and marketing that way.
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  • Profile picture of the author depotgang
    Very tough...and hostgator sucks you wont get paid everything you earn.
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  • Profile picture of the author andrej
    Thank you all for your advice. I'm going to try it with solo ads - I have a website tutorial on how to create a blog with hosting and premium WP themes affiliate links in it - so maybe it could work.

    However, I wonder where should I look for quality solo ads sellers - here on WF? Where do you buy solo ads from? - but I mean quality solo ads, not freebie seekers.
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    • Profile picture of the author Emmanuel Sopitan
      Originally Posted by andrej View Post

      Thank you all for your advice. I'm going to try it with solo ads - I have a website tutorial on how to create a blog with hosting and premium WP themes affiliate links in it - so maybe it could work.

      However, I wonder where should I look for quality solo ads sellers - here on WF? Where do you buy solo ads from? - but I mean quality solo ads, not freebie seekers.

      There are a better ways to go about selling hosting as an affiliate.

      Solo ads has a high risk of being a waste of money and time. That being said, have a look on ebay and see what you can come up with to sell hosting. No cost involved. Massive traffic. Be smart!
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