Your thoughts on Video salespage

anton343 · 06-10-2009, 09:17 PM

Hi everyone,

Everyone says video increases sales and quote various statistics showing this but I wonder if this is really true.

If I go to a sales page and it expects me to sit through a video presentation I'm off like a shot. just can't be bothered watching and I'll go somewhere else.

Now I am not against Videos full stop. I love Video tutorials that I can sit through and watch in my own time. I just don't like them on sales pages.

I wonder if I am in the minority. As a buyer do you like Videos on sales pages?

Steven Carl Kelly · 06-10-2009, 09:21 PM

Usually I prefer them. Mostly because I'm very busy when I'm online, and I can actually keep moving and listen to the audio while I do other things. I currently have a dual-monitor config on my desktop, so I can have the video playing in the right monitor while I continue working in the left.

Matt Jutras · 06-10-2009, 09:22 PM

As I buyer I hate them, I click off as well. As a copywriter, they can convert like crazy if you're already well known.

CDarklock · 06-10-2009, 09:27 PM

Quote:

Originally Posted by Matt Jutras

As I buyer I hate them, I click off as well.

What he said, if it plays automatically.

If it doesn't, I look to the copy, and if the copy doesn't sell me - I'm gone. I can read faster than you can talk. Your video is slowing me down. You should want me to get to your sales page and give you my money as quickly as possible. Make me slow down, and I'm already mad at you. Make me sit through stupid, badly scripted garbage that you think is funny? I may never visit one of your pages ever again.

Joseph Then · 06-10-2009, 09:37 PM

My standard answer is: TEST, TEST, TEST

anton343 · 06-10-2009, 09:37 PM

Quote:

Originally Posted by CDarklock

What he said, if it plays automatically.

If it doesn't, I look to the copy, and if the copy doesn't sell me - I'm gone. I can read faster than you can talk. Your video is slowing me down. You should want me to get to your sales page and give you my money as quickly as possible. Make me slow down, and I'm already mad at you. Make me sit through stupid, badly scripted garbage that you think is funny? I may never visit one of your pages ever again.

great reply mate

malcasid · 06-10-2009, 09:45 PM

Quote:

Originally Posted by anton343

Hi everyone,

Everyone says video increases sales and quote various statistics showing this but I wonder if this is really true.

If I go to a sales page and it expects me to sit through a video presentation I'm off like a shot. just can't be bothered watching and I'll go somewhere else.

Now I am not against Videos full stop. I love Video tutorials that I can sit through and watch in my own time. I just don't like them on sales pages.

I wonder if I am in the minority. As a buyer do you like Videos on sales pages?

Haha, I wonder if the Guru Mastermind video sales page made you bring this up. The video was more than an hour long!

I prefer the video sales page if it is done right. It is better than reading long sales copy. Then again good copy can be enjoyable to read (yes, I can't believe I said that).

nvs74191 · 06-10-2009, 10:27 PM

If you structure your video to give out good information on how to do something for free, and lead them to buy something that will make this information easy to act upon, the video sales page converts well.

If it is just a video commercial or a sales pitch before people get to read the sales letter, I would click away, and I guess 90% of the visitors will, as well.

mywebwork · 06-10-2009, 10:45 PM

Quote:

Originally Posted by CDarklock

What he said, if it plays automatically.

That's the main factor for me - any page (sales page, web site, blog) that automatically plays audio or video at me is instantly closed, often with an accompanying chorus of profanity. The only place I may accept that is on a musicians web site (i.e. I'd expect to hear music if I visit U2's site) or on a radio or televisions stations' web site.

I actually like video sales prexsentations much more than sales pages with 10,000 words of sales copy. Just put the "play" button under my control!

Bill

JonStein · 06-10-2009, 11:02 PM

My opinion,

I would shy away from video until Google is able to 'read' your video and index all your 'spoken keywords' properly.

Written Sales copy is great for being indexed, however, you are missing a multitude of opportunities with video.

Moreover, video is actually an intrusive way to pitch your product.
I say if you must offer video, you should ASK your visitor first if they wish to view your video.

In addition, don't auto-load it, don't 'Volumize' it and certainly don't put it above the fold.

Kevin Riley · 06-10-2009, 11:19 PM

I like them, especially the way they sell for me. However, I don't do one hour videos. I feel the video is like a salesletter - you make it long enough to properly present your product and answer those questions, but no longer.

Jason James · 06-10-2009, 11:27 PM

You may not like them but some of the biggest launches recently (300,000+) have been video sales letters.. so you may be in the minority.

I think you will only see them more and more and from talking to people they convert extroidinarily.

Frank Kern is launching Mass Control again this Friday with a video sales letter... he will do over a million dollars, it's virtually a sure thing.

JoshuaG · 06-11-2009, 12:14 AM

Im new to IM, but I think I can contribute something worth while here.

If you make a video, the better the speaker you are, the better your conversions will be. If your not a good speaker it will likely hurt your conversions.

-Example from personal experience -
I had just finished watching a short documentary on a salesman who is a known fraudster. His products never delivered what he promised. However, he was quite wealthy, and in his time, exceptionally popular.

After watching the documentary, I went and looked at one of his sales pages. It was for a new product and used video only. No text.

Now get this, by the end of the video I wanted to buy his product!
I didn't because I'm smart that way, but it goes to show you how powerful a golden tongue can be.

MichaelHiles · 06-11-2009, 12:41 AM

Smart marketers will start allowing the video sales page to be downloadable as a videocast to be played later on iPods, et al...

Harry Behrens · 06-11-2009, 01:11 AM

I find them to be very tedious and a waste of time when I come across them. I can usually skim a sales letter, skip down to the price and tell right away if I'll buy something or not. But no, you need me to sit here for five minutes while you film yourself talking about yourself and how you made your product. No thanks.

Having said that, if they convert then they convert, and need to be used, end of story. But it does probably have a whole lot more to do with the oratory skills of the person in the video than the fact that it's video itself.

Tsnyder · 06-11-2009, 01:46 AM

The question is too vague to give a legitimate response.

I love video sales pages that are interesting and engaging.
I despise video sales pages that are mundane and poorly produced.

Pretty much the same way I feel about text.

Tsnyder

tessmac9708 · 06-11-2009, 03:12 AM

We had the same dilema with our new site. As it is fairly complicated we decided to go with the Video option.

Now one of the problems I often see regards quality.

Some are really dreadfull, which then leads me to think that the product they will promote are going to be the same. Its similar with those fake sales letters from some newbie, done on a shoesrting that say how they are going to show you how to make $50,000 per month, "just like what I did". Yeah ok, well if you're so successful, why cant you afford to get a decent site constructed.

This bring me to a broader problem and a bit off topic, but it bugs me when folks who promote a page or site treat it like a homework project. I'll do everything myself to save money, seems to be the attitude. They then wonder why they have no success.

If your toilet at home was broken, would you fix it yourself. Well yes you would if you knew what you were doing..unfortunately a lot of people just dont.

Graham

igorhelpsyousucceed · 06-11-2009, 04:13 AM

I kinda do,

because unlike the old school pages,
you actually do get to see the person
behind the page, and hear everything straight
from the source.

Igor

Linda Van Fleet · 06-11-2009, 09:11 AM

I agree with with Katie said -- I hate it when the video automatically starts playing -- I want to read first to see if I'm interested. If I am - I may listen to the video; I want it to be my choice

That's said as a buyer - as a seller, it is a different story. I want what converts best.

Linda

anton343 · 06-11-2009, 09:17 AM

Quote:

Originally Posted by Jason James

You may not like them but some of the biggest launches recently (300,000+) have been video sales letters.. so you may be in the minority.

Looks nearer 50 - 50 to me going on the results so far

Quote:

Originally Posted by Jason James

Frank Kern is launching Mass Control again this Friday with a video sales letter... he will do over a million dollars, it's virtually a sure thing.

Do you not think that Frank would probably do over a million dollars without video, isn't this more down to his reputation, the quality of his products and the number of JV partners he will have promoting it.

By the way Jason I did grab your - The Jason James "You Can Do It" Video Series (you posted the link in another thread) and I enjoyed them thanks so much. I am not against videos full stop I just like to sit down and watch them in my own time.

JohnMcCabe · 06-11-2009, 10:20 AM

Do I like video on sales pages? It depends...

I like good video on sales pages. Video which has a purpose - showing the contents of a package (physical), product demos, even short testimonials - are fine in my book.

Long, rambling, poorly produced videos with no apparent purpose other than having a video turn me off.

Like most of these polls/threads, my answer isn't absolute. Unless it's flat-out illegal, unethical or fattening, I don't "hate" any tactic. What I do dislike is poor execution.

Zack Lim · 06-11-2009, 10:38 AM

I agree with you Linda.

I feel that the seller will continuously want to test until he gets the best conversion.

It will be too early to conclude the effectiveness of videos until the testing is done.

Just my humble opinion

Zack

anton343 · 06-11-2009, 10:48 AM

I wonder if most of the people voting yes are actually the views of sellers rather than the views of buyers.

That's just me being cynical folks ...lol No offence

~Davor Debrecin~ · 06-11-2009, 10:59 AM

I think if you're unknown to your visitors than the video on your opt-in page should be 95% useful content and 5% about you (your character). If they know you then it sould be 50% content and 50% about you.

For example, Frank Kern makes his pre-launch video 50% funny and about him personally, but not useful in terms of content. The other 50% is useful content. But that's perfect for him, because most of his prospects know him. And they enjoy his 'character' so they'll watch the first half and won't complain. Even more, by doing this Frank's going to build a better relationship with his prospects, ie. make more money.

But that's for pre-launch videos, not sales videos. In sales videos you need to really keep it short and simple. Again, Frank uses product demonstration + some selling (scarcity, social proof, etc.) + some NLP stuff like pattern disruption + some character. And his sales videos are very short and thus people are willing to watch them from start to finish.

So my opinion is that you should use videos, but keeping in mind the following:

[x] if visitors don't know you, make your videos 100% content plus use text on the page not to make them optin, but to watch the video in full lenght.
[x] if the visitors know you, make your videos 30% about your character and 70% about content.
[x] if it's a sales video and your visitors don't know you then use both video and text.
[x] if it's a sales video and your visitors know you, then make it short and simple while demonstrating your product, selling your product subtly and showing your character.

Hope this helps, take care,

~Davor

queenbuzzy · 06-11-2009, 03:00 PM

I prefer video...as a buyer and a seller.

I've bought products from 10 minute+ sales videos because they showed the product, (screenshots etc) and the person speaking gave compelling information. It wasn't just a webfomerical, it educated me, and that's what I look for.

As a seller, well, my niche is work-from-home and flexible jobs, so I prefer making videos just so people get to know me and that I'm legit. Once they realize I know what I'm talking about, they're more likely to buy.

And frankly, I'm SOOOOO SICK of those obnoxiously long sales pages. I NEVER read them. I don't care if you think you have compelling copy. I don't bother. Ever. Those turn me off more than a 4 minute video where I can actually meet the creator, or see people who used the system, or the actual system itself.

View Poll Results: Do you like Video sales Pages
Yes	26	63.41%
No	15	36.59%
Voters: 41. You may not vote on this poll

06-10-2009, 09:17 PM	#1
anton343 I'm not always right, but War Room Member Join Date: Feb 2007 Location: Manchester,UK Posts: 251 Thanks: 55 Thanked 47 Times in 24 Posts	Your thoughts on Video salespage - personally I don't like them Hi everyone, Everyone says video increases sales and quote various statistics showing this but I wonder if this is really true. If I go to a sales page and it expects me to sit through a video presentation I'm off like a shot. just can't be bothered watching and I'll go somewhere else. Now I am not against Videos full stop. I love Video tutorials that I can sit through and watch in my own time. I just don't like them on sales pages. I wonder if I am in the minority. As a buyer do you like Videos on sales pages?
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06-10-2009, 09:21 PM	#2
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: Your thoughts on Video salespage - personally I don't like them Usually I prefer them. Mostly because I'm very busy when I'm online, and I can actually keep moving and listen to the audio while I do other things. I currently have a dual-monitor config on my desktop, so I can have the video playing in the right monitor while I continue working in the left.
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06-10-2009, 09:22 PM	#3
Matt Jutras Use Your Illusion War Room Member Join Date: Dec 2007 Posts: 523 Thanks: 188 Thanked 179 Times in 114 Posts	Re: Your thoughts on Video salespage - personally I don't like them As I buyer I hate them, I click off as well. As a copywriter, they can convert like crazy if you're already well known.

06-10-2009, 09:37 PM	#5
Joseph Then Senior Warrior Member War Room Member Join Date: Sep 2005 Location: Singapore Posts: 4,161 Thanks: 35 Thanked 237 Times in 141 Posts Social Networking	Re: Your thoughts on Video salespage - personally I don't like them My standard answer is: TEST, TEST, TEST
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06-10-2009, 10:27 PM	#8
nvs74191 Advanced Warrior War Room Member Join Date: Feb 2006 Location: Kolkata, India. Posts: 594 Blog Entries: 2 Thanks: 44 Thanked 71 Times in 44 Posts Contact Info	Re: Your thoughts on Video salespage - personally I don't like them If you structure your video to give out good information on how to do something for free, and lead them to buy something that will make this information easy to act upon, the video sales page converts well. If it is just a video commercial or a sales pitch before people get to read the sales letter, I would click away, and I guess 90% of the visitors will, as well.
	Swaminathan

06-10-2009, 11:02 PM	#10
JonStein Active Warrior Join Date: Apr 2009 Location: USA Posts: 70 Thanks: 13 Thanked 24 Times in 13 Posts Social Networking	Re: Your thoughts on Video salespage - personally I don't like them My opinion, I would shy away from video until Google is able to 'read' your video and index all your 'spoken keywords' properly. Written Sales copy is great for being indexed, however, you are missing a multitude of opportunities with video. Moreover, video is actually an intrusive way to pitch your product. I say if you must offer video, you should ASK your visitor first if they wish to view your video. In addition, don't auto-load it, don't 'Volumize' it and certainly don't put it above the fold.
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06-10-2009, 11:19 PM	#11
Kevin Riley Clockwork Hamster King War Room Member Join Date: Dec 2005 Location: Beautiful Downtown Osaka, Japan just minutes away from all the Sushi, Okonomiyaki, and Izakayas Posts: 9,594 Blog Entries: 2 Thanks: 476 Thanked 1,667 Times in 577 Posts Social Networking Contact Info	Re: Your thoughts on Video salespage - personally I don't like them I like them, especially the way they sell for me. However, I don't do one hour videos. I feel the video is like a salesletter - you make it long enough to properly present your product and answer those questions, but no longer.
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06-10-2009, 11:27 PM	#12
Jason James Senior Warrior Member War Room Member Join Date: Jun 2005 Location: Boston, MA. Posts: 1,806 Thanks: 19 Thanked 88 Times in 21 Posts Social Networking	Re: Your thoughts on Video salespage - personally I don't like them You may not like them but some of the biggest launches recently (300,000+) have been video sales letters.. so you may be in the minority. I think you will only see them more and more and from talking to people they convert extroidinarily. Frank Kern is launching Mass Control again this Friday with a video sales letter... he will do over a million dollars, it's virtually a sure thing.
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06-11-2009, 12:14 AM	#13
JoshuaG AdSense Realist War Room Member Join Date: May 2009 Location: Canada Posts: 742 Thanks: 88 Thanked 99 Times in 76 Posts	Re: Your thoughts on Video salespage - personally I don't like them Im new to IM, but I think I can contribute something worth while here. If you make a video, the better the speaker you are, the better your conversions will be. If your not a good speaker it will likely hurt your conversions. -Example from personal experience - I had just finished watching a short documentary on a salesman who is a known fraudster. His products never delivered what he promised. However, he was quite wealthy, and in his time, exceptionally popular. After watching the documentary, I went and looked at one of his sales pages. It was for a new product and used video only. No text. Now get this, by the end of the video I wanted to buy his product! I didn't because I'm smart that way, but it goes to show you how powerful a golden tongue can be.

06-11-2009, 12:41 AM	#14
MichaelHiles Battle Scarred Warrior War Room Member Join Date: Feb 2009 Posts: 2,563 Thanks: 665 Thanked 1,780 Times in 744 Posts Social Networking	Re: Your thoughts on Video salespage - personally I don't like them Smart marketers will start allowing the video sales page to be downloadable as a videocast to be played later on iPods, et al...
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06-11-2009, 01:11 AM	#15
Harry Behrens HyperActive Warrior Join Date: Jan 2006 Location: Caracas, Venezuela Posts: 306 Thanks: 118 Thanked 167 Times in 69 Posts Contact Info	Re: Your thoughts on Video salespage - personally I don't like them I find them to be very tedious and a waste of time when I come across them. I can usually skim a sales letter, skip down to the price and tell right away if I'll buy something or not. But no, you need me to sit here for five minutes while you film yourself talking about yourself and how you made your product. No thanks. Having said that, if they convert then they convert, and need to be used, end of story. But it does probably have a whole lot more to do with the oratory skills of the person in the video than the fact that it's video itself.
	- Harry Behrens

06-11-2009, 01:46 AM	#16
Tsnyder Wordsmith War Room Member Join Date: Jul 2003 Location: , , USA. Posts: 2,530 Thanks: 260 Thanked 621 Times in 320 Posts Social Networking Contact Info	Re: Your thoughts on Video salespage - personally I don't like them The question is too vague to give a legitimate response. I love video sales pages that are interesting and engaging. I despise video sales pages that are mundane and poorly produced. Pretty much the same way I feel about text. Tsnyder
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06-11-2009, 03:12 AM	#17
tessmac9708 The Brit Pack War Room Member Join Date: Feb 2009 Location: United Kingdom Posts: 127 Thanks: 40 Thanked 18 Times in 16 Posts	Re: Your thoughts on Video salespage - personally I don't like them We had the same dilema with our new site. As it is fairly complicated we decided to go with the Video option. Now one of the problems I often see regards quality. Some are really dreadfull, which then leads me to think that the product they will promote are going to be the same. Its similar with those fake sales letters from some newbie, done on a shoesrting that say how they are going to show you how to make $50,000 per month, "just like what I did". Yeah ok, well if you're so successful, why cant you afford to get a decent site constructed. This bring me to a broader problem and a bit off topic, but it bugs me when folks who promote a page or site treat it like a homework project. I'll do everything myself to save money, seems to be the attitude. They then wonder why they have no success. If your toilet at home was broken, would you fix it yourself. Well yes you would if you knew what you were doing..unfortunately a lot of people just dont. Graham
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06-11-2009, 04:13 AM	#18
igorhelpsyousucceed Mastermind Marketer War Room Member Join Date: Jun 2008 Location: , , Israel. Posts: 1,335 Thanks: 366 Thanked 296 Times in 130 Posts Social Networking Contact Info	Re: Your thoughts on Video salespage - personally I don't like them I kinda do, because unlike the old school pages, you actually do get to see the person behind the page, and hear everything straight from the source. Igor
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06-11-2009, 09:11 AM	#19
Linda Van Fleet HyperActive Warrior War Room Member Join Date: May 2007 Location: Georgia, USA. Posts: 160 Thanks: 18 Thanked 44 Times in 18 Posts	Re: Your thoughts on Video salespage - personally I don't like them I agree with with Katie said -- I hate it when the video automatically starts playing -- I want to read first to see if I'm interested. If I am - I may listen to the video; I want it to be my choice That's said as a buyer - as a seller, it is a different story. I want what converts best. Linda
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06-11-2009, 10:20 AM	#21
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 7,626 Thanks: 2,687 Thanked 4,399 Times in 2,394 Posts Social Networking	Re: Your thoughts on Video salespage - personally I don't like them Do I like video on sales pages? It depends... I like good video on sales pages. Video which has a purpose - showing the contents of a package (physical), product demos, even short testimonials - are fine in my book. Long, rambling, poorly produced videos with no apparent purpose other than having a video turn me off. Like most of these polls/threads, my answer isn't absolute. Unless it's flat-out illegal, unethical or fattening, I don't "hate" any tactic. What I do dislike is poor execution.
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06-11-2009, 10:38 AM	#22
Zack Lim HyperActive Warrior War Room Member Join Date: May 2007 Location: Singapore Posts: 419 Thanks: 44 Thanked 53 Times in 50 Posts Social Networking	Re: Your thoughts on Video salespage - personally I don't like them I agree with you Linda. I feel that the seller will continuously want to test until he gets the best conversion. It will be too early to conclude the effectiveness of videos until the testing is done. Just my humble opinion Zack
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06-11-2009, 10:48 AM	#23
anton343 I'm not always right, but War Room Member Join Date: Feb 2007 Location: Manchester,UK Posts: 251 Thanks: 55 Thanked 47 Times in 24 Posts	Re: Your thoughts on Video salespage - personally I don't like them I wonder if most of the people voting yes are actually the views of sellers rather than the views of buyers. That's just me being cynical folks ...lol No offence
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06-11-2009, 10:59 AM	#24
~Davor Debrecin~ Pick My Brain War Room Member Join Date: Apr 2009 Location: Zagreb, Croatia Posts: 217 Blog Entries: 4 Thanks: 59 Thanked 171 Times in 52 Posts Social Networking Contact Info	Re: Your thoughts on Video salespage - personally I don't like them I think if you're unknown to your visitors than the video on your opt-in page should be 95% useful content and 5% about you (your character). If they know you then it sould be 50% content and 50% about you. For example, Frank Kern makes his pre-launch video 50% funny and about him personally, but not useful in terms of content. The other 50% is useful content. But that's perfect for him, because most of his prospects know him. And they enjoy his 'character' so they'll watch the first half and won't complain. Even more, by doing this Frank's going to build a better relationship with his prospects, ie. make more money. But that's for pre-launch videos, not sales videos. In sales videos you need to really keep it short and simple. Again, Frank uses product demonstration + some selling (scarcity, social proof, etc.) + some NLP stuff like pattern disruption + some character. And his sales videos are very short and thus people are willing to watch them from start to finish. So my opinion is that you should use videos, but keeping in mind the following: [x] if visitors don't know you, make your videos 100% content plus use text on the page not to make them optin, but to watch the video in full lenght. [x] if the visitors know you, make your videos 30% about your character and 70% about content. [x] if it's a sales video and your visitors don't know you then use both video and text. [x] if it's a sales video and your visitors know you, then make it short and simple while demonstrating your product, selling your product subtly and showing your character. Hope this helps, take care, ~Davor
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06-11-2009, 03:00 PM	#25
queenbuzzy Active Warrior Join Date: Feb 2009 Location: US/CAN depending on my mood Posts: 86 Thanks: 7 Thanked 16 Times in 8 Posts Social Networking	Re: Your thoughts on Video salespage - personally I don't like them I prefer video...as a buyer and a seller. I've bought products from 10 minute+ sales videos because they showed the product, (screenshots etc) and the person speaking gave compelling information. It wasn't just a webfomerical, it educated me, and that's what I look for. As a seller, well, my niche is work-from-home and flexible jobs, so I prefer making videos just so people get to know me and that I'm legit. Once they realize I know what I'm talking about, they're more likely to buy. And frankly, I'm SOOOOO SICK of those obnoxiously long sales pages. I NEVER read them. I don't care if you think you have compelling copy. I don't bother. Ever. Those turn me off more than a 4 minute video where I can actually meet the creator, or see people who used the system, or the actual system itself.