Quick Tip.... Reduce Unsubscribe Rates -Retain Customers

Sean A McAlister · 06-11-2009, 08:33 AM

Here is a great little technique that you can incorporate into any Auto-responder series or Broadcast Mailing.

After your last line of text insert some space between your "Unsubscribe button" by pressing enter down the page.

About 1/2 way down insert a diversion link like this

--------------
Click Here
--------------

I recommend linking to something that is non sales page oriented. Link to something engaging, free content etc.

This diversion works well......in moderation...and helps retain the subscriber who may be having a bad day. You can get creative with the text and call to action. Make it fun for you subscriber.

Highest Regards,
Sean

TLTheLiberator · 06-11-2009, 10:33 AM

That's certainly one of the keys to maintaining our subscribers.

If you can make the subscriber at least smile once in awhile the chances of them unsubscribing go way, way down and they will look forward to your emails.

Nice tip to be employed Sean.

TL

tladouce · 06-11-2009, 10:40 AM

Hi Sean,
I am relatively new to this Online Marketing and so far don't have a huge unsubscribe rate, but that may be because I have small lists (only about 100 over 3 lists). But this tip will come in handy. Thanks.

Terry Ladouceur

Zack Lim · 06-11-2009, 10:49 AM

Hi Sean,

Thanks for sharing.

This will be useful in reducing unsubscribe rate

Zack

06-11-2009, 08:33 AM	#1
Sean A McAlister Entrepreneur \| Consultant War Room Member Join Date: Jul 2008 Location: , , USA. Posts: 1,617 Blog Entries: 46 Thanks: 263 Thanked 455 Times in 139 Posts Social Networking Contact Info	Quick Tip.... Reduce Unsubscribe Rates -Retain Customers Here is a great little technique that you can incorporate into any Auto-responder series or Broadcast Mailing. After your last line of text insert some space between your "Unsubscribe button" by pressing enter down the page. About 1/2 way down insert a diversion link like this -------------- Click Here -------------- I recommend linking to something that is non sales page oriented. Link to something engaging, free content etc. This diversion works well......in moderation...and helps retain the subscriber who may be having a bad day. You can get creative with the text and call to action. Make it fun for you subscriber. Highest Regards, Sean
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06-11-2009, 10:33 AM	#2
TLTheLiberator Please get a net biz plan War Room Member Join Date: Apr 2008 Location: , , USA. Posts: 1,428 Blog Entries: 3 Thanks: 1,107 Thanked 559 Times in 427 Posts	Re: Quick Tip.... Reduce Unsubscribe Rates -Retain Customers That's certainly one of the keys to maintaining our subscribers. If you can make the subscriber at least smile once in awhile the chances of them unsubscribing go way, way down and they will look forward to your emails. Nice tip to be employed Sean. TL

06-11-2009, 10:40 AM	#3
tladouce Warrior Member Join Date: May 2009 Location: Midland Ontario Posts: 17 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: Quick Tip.... Reduce Unsubscribe Rates -Retain Customers Hi Sean, I am relatively new to this Online Marketing and so far don't have a huge unsubscribe rate, but that may be because I have small lists (only about 100 over 3 lists). But this tip will come in handy. Thanks. Terry Ladouceur

06-11-2009, 10:49 AM	#4
Zack Lim HyperActive Warrior War Room Member Join Date: May 2007 Location: Singapore Posts: 419 Thanks: 44 Thanked 53 Times in 50 Posts Social Networking	Re: Quick Tip.... Reduce Unsubscribe Rates -Retain Customers Hi Sean, Thanks for sharing. This will be useful in reducing unsubscribe rate Zack
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