How to effectively market conferences
For the past several years, I presented a school bullying/violence prevention conference to k-12 educators across the USA. I would contract with a hotel venue renting a meeting room to seat 30 to 40 educators classroom style. I advertised by sending emails to educators in the targeted area, submitting the conference to online directories, and emailing press releases to the local media. Using this advertising approach, filling seats has been a hit or miss. As of late, I tried running a Facebook ad with limited to no success. Because of school email spam filters and educators possibly discarding the email as spam, I am finding email marketing to be less effective. I am currently searching for a different and more effective form of advertising. Does anyone having any suggestions as to how I could effectively market to k-12 educators? Thanks.