Is an hour video long presentation too long?

If this were true then you wouldn't have 3 hour films, and people would spend 5, 6 or more hours watching tv, or playing video games, or being on facebook and other similar sites.

It's not that attention spans are low or short, it's that people are just more descriminate about where they focus their attention, and who they give their attention to.



I agree with the above (except attention spans, lol) they all have an influence on how long someone will watch a video.

This is why it's important to make sure your audience is as targeted as possible.


Sure but lets say it on a topic you are interested in, and the presenter is really good, and you are actually enjoying it, I am betting you will stick around longer than 1/2 hour.


I guess my point is that it is really hard to say. The more targeted your audience, and the more interest they have in the subject, and the better you are able to hold their interest, the longer they will stick around.

There was this one MLM thing I ended up at that I didn't know was about MLM, and thought was for something else, that the speaker was so good I was there for probably about 2 hours. And I don't like MLM, that's how good this guy was.

Create your 1 hour long video and test it

Then test out a bunch of shorter videos and test those.

thats the only way you are going to be able to tell.

Whenever I do any presentation, you can bank on 2 hours!
Which I follow quite religiously. HOWEVER, although I do have
an attentive market and my subject matters merit such exposition, it
is totally unsuitable for getting money from a visitor on line.

That doesn't mean you shouldn't record your stint for as long as you can muster.
It means that after you do, you should edit it and cut it it into (as previously suggested) traditional youtube sized videos (10mins tops). This requires you to be able to determine what precise information your visitor needs in order to, either,
1 - Click play on the next video, or
2 - Click the buy now button.

By labeling the videos, the visitor can also click on the bits of information they
feel they need in order to make a decision - think of this as you edit and
layout your videos for visitors to click on.

The videos should be progressive in that it takes your visitor from one answered concern onto another and from benefit to benefit. So group smaller benefits into one 10 minute video but spread out to 2 or more, if your offer merits or needs that in order to make sense and answer concerns for your visitor.

Always provide a synopsis below each video for us "know it alls" who show appreciation to those who save our valuable time. (PDF any graphic intensive aspects and embed right next to the video in question). All of this adds credibility and perceived value to your brand and offer.

The other reason for doing long presentations is to have sufficient material for video conversion testing, to use in blog posts, youtube channels, create a course, webinar/seminars, DVDs, mp4 downloads, transcribe into ebook, record audio as mp3 for download, and everything else you can think up or find here on the Warrior Forum.

Yes, what people are posting here is just not true! Period. It amazes me how if everyone believes something just because they are 99% and "respected" then it's true. True is true, if all of humanity believes one thing doesn't mean it's true.

I'll give you one example I purchased from cold traffic and it was an hour long, i listened to AM talk radio, they had an ad, you punch in URL goes to hour long video I never heard of them ever, purchased the info product. Apparently millions did it's an Agora publisher. It's done all the time, the fact that most people thing it's not true doesn't mean it is. My average video is around an hour but some are 90 minutes, I have some longer which are not cold traffic but I have made over a thousand sales for long video to cold traffic it can be done.

Let me tell you where I think most people are wrong in their untrue assumptions.

1. They think the 99% are like them. I had a fight once for making answering a question at a seminar the lady said I would never... and I said the fact that you would not, does'nt mean others would not she got pissed off and walked out. But that is what most people do because they will not watch a long video doesn't mane 2% of the people who buy from 100 would not. (or more then 2% some times of buyers)

2. Those who want to cleanse their body and have aspiration poisoning like me would watch an hour long video. That is one more example I was loosing my sight collapsing. Doctors could not figure it out. I watch an hour + long video (ON YOU TUBE BY THE WAY - another wrong assumption here) and purchased an info product, got healthy by the way the info product worked. People watch long video sales presentations all the time if they are in the market for that problem/solutions. Assumptions made here that are untrue amaze me.

PS: I'm making one right not to sell a new info product been working on it for a week I'll be amazed if ti's less then 60 minutes! It's almost like if everyone agrees that you should do black then white is true. It's sad but in most cases true. If masses zig then zag.