Have you heard of or use twibes?

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I added Paula Deen to my twitter, and when I looked at her page she had a post about geek friend Phil and how he has started Browse Twibes Twitter Groups it just a site where you can make twitter groups. Maybe it will be helpful to marketers to make groups of targeted twitter people with it? I haven't used it but thought it was interesting. What do you think?
#heard #twibes

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