How do you choose affiliates of your WSO?

Hi!

It's not so much about scamming (although that is still possible) but more about reputation. Three major things to protect: your/your brand's reputation, your statistics, your refund rate.

Consider these situations:

1. An affiliate blasts your product to a list of 1000 people, but in a desperate effort to try and get them to buy, he makes the email vauge. You'll get lots of clicks, but very few sales. This will taint your results, and make your product look like it doesn't convert. Other affiliates looking to help you out, will see these stats and might stay away.

2. Similarly, if some of those people actually do buy it - they're more likely to realise it's not for them, and ask for a refund. That's hassle for you - and another black mark on your stats.

3. It could be someone who simply wants your product, and is trying to get it cheap by buying through their own affiliate link and pocketing commission on their own sale.

4. Using certain types of promotion can also hurt - such as ad.fly which is very cheap to advertise on - but you can expect well under 1% conversion (or zero). So you'll add thousands and thousands of non-converting page views to your stats.

JVZoo gives you some useful options for limited approvals of people you don't know yet. Ask for them to include some info on how they plan on promoting it, any success they've had in the past, their skype so you can discuss it directly - even their warrior forum ID so you can check their post count and account age, etc.

Hope this helps!

Hi there,

I believe that you could have very good results if you carefully pick your affiliate. You should be able to know exactly how they intend to promote your product, perhaps even get to see the creative before they will blast it to their contact lists.
I don't see why you couldn't settle for a CPA on sale, not a CPC. If you make it clear that you pay per sale, not per click, they should do their best to provide you with acquisitions.
Sending traffic without generating commissions is not in their interest either, so again, it all depends on the terms you choose.

Best of luck!

I network bunches on Facebook and with the various/sundry product sellers/affiliate marketers. So that knowledge helps.

I then check in the affiliate requests:

#products sold
% conversion
% refund rate

High refund rate I then wait for the launch to complete, and then possibly approve them.

High conversion, I approve.

Always err on the side of caution. If you're looking for other affiliates to consider promoting your product, you don't want junk traffic sent to your offer.

Hope that helps!

I like to keep things simple.

If you have never heard of the person and you do not know them, do not approve them.

Only approve people you already know and trust or those who already have a good reputation.

It's too risky otherwise.

I can confidently tell you from my own experience that 99% if affiliates will make you zero sales. So you set to lose a lot more than you gain by approving random affiliates. Many have been stung in the past.

Red flags for me:

1) If they have zero sales

2) If they have a REALLY high conversion rate (probably buy through own link)

3) High refund rate

4) And if they say they will promote my product 'everywhere' (and they are enthusiastic about doing so)

#4 is the worst, I don't want my products *everywhere* because they don't pertain to everyone...

But that's just me

Hi,

You are looking at many different marketers experiences and at many
various levels of points of view.

It's hard to say what will work for you.

How many future products do you wish to launch?

Can you really afford to knock back most affiliate requests?

Again I've found that many reliable TOP affiliates have jumped on board
my launches as I create more of them.

But does that mean this will happen to you too?

Who knows.

If you are unsure about the affiliate put them on a "Delayed" commission
instruction.

That way you'll know of they are serious or not.

It's pretty much common sense really.

Just use the necessary steps to filter out the ones who are going to damage your
launch by either sending low quality traffic or just trying to buy through their
own link etc.

Don't worry about this too much.

It will stall your progress moving forward.