New website, need advice

13 replies
Hello,

I just subscribed to the forum, and I think this is all great.

I've recently published my new application, I would love to receive your impressions from a marketing stand point.

It's focused for Forex Traders, and my main target are those who understand that they can't be profitable in Forex when they don't invest in their instruction first.

I would love to hear your impressions, and maybe positive suggestions on how to improve it.
the link is www.pjforex.com

thanks a lot.

Giulio
#advice #website
  • Profile picture of the author Deepak Kaushik
    I think Forex Trading News is ok.

    Can you share your website link ??
    So that we can help you more...
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  • Profile picture of the author writeaway
    You can quickly build authority to your forex site by going to Alltop and finding the top blogs there. Get in touch with the owners of those blogs and interview them. Some will link back to you. A few of their followers might blog about your interview. Keep this up until you have lots of links pointing to your site. Also, do newsjacking.

    You can also reverse engineer your competition's backlinks by finding their authority pages and making a better or updated version. How to Get Authority Page Ideas from Competitor’s Backlinks (not my site)
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  • Profile picture of the author dongiulio
    sorry, I missed the most important bit of information... the link...

    here it is:

    www.pjforex.com
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  • Profile picture of the author dongiulio
    :p:p:p thank for the early advices. I'm sure that now that I managed posting the link it will be better
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  • Profile picture of the author dongiulio
    Anyone else want's to see the webpage? I would love some more feedback. thanks.
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    • Profile picture of the author AnnaPaterson
      I like the website. it's nicely structured and has enough information.
      The FAQ is also helpful.
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  • Profile picture of the author talfighel
    I also like the website. It is nicely structured and pretty easy to navigate through.

    Well done and good luck.
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  • Profile picture of the author KattyHowells
    Your website actually looks very good - airy, professional, without overload of information. And it seems to me you've pulled some responsive web design in it, right?
    So just one thought - why aren't you planning a mobile version as well?
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  • Profile picture of the author cheehien
    Good website, please continue to improve it.
    Signature

    Affiliate templates are not allowed.

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  • Profile picture of the author dongiulio
    Hello,

    Wow, thank you for the nice feedback, I put lot of effort in it, and I am indeed very happy with the result.

    About the mobile version, the site is indeed fully responsive. and It does already work fine with mobile phones and tablets. I use it from my android phone all the time.

    I'm having a bit of troubles driving the right traffic in, people won't subscribe or won't use it.

    Recently I've added a blog section, which I plan to fill in with interesting articles explaining what it is, who needs it (I believe traders don't quite know they do), and how to use it (it's an innovative interface, and I think it daunts people).

    Any good ideas on how to improve it more?

    Thanks a lot,
    Giulio
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    • Giulio,

      Originally Posted by dongiulio View Post

      I'm having a bit of troubles driving the right traffic in, people won't subscribe or won't use it.

      Recently I've added a blog section, which I plan to fill in with interesting articles explaining what it is, who needs it (I believe traders don't quite know they do), and how to use it (it's an innovative interface, and I think it daunts people).
      First, your sales page should instantly communicate to your target viewers the main points you mentioned above -- What it is (and how it can provide your target users with unique benefits neither found in other similar products nor elsewhere), who needs it (and how these specific groups of people can greatly benefit from the unique benefits of your product) and how to use it (and how the features of your product are more intuitive and user-friendly than other similar products in the market)...

      Second, consider creating a teaser ebook with a trial membership subscription for using your product. This teaser ebook should provide your target viewers with benefits that they can neither get from your website content nor elsewhere, such as actionable step by step solutions for improving their forex trading campaigns, reminders regarding the most important things they should keep in mind in their forex trading ventures and specific things to avoid among others. And:

      *** This teaser ebook should also introduce your product as an effective solution for their related problems and needs, and must clearly answer the three things above (what it is, who is it for and how to use it). Then, this is the point where a trial subscription comes in, so they can test out your product before buying it...

      Third, create an opt-in page in your website that will allow your target viewers to sign up to your mailing list so as to get your teaser ebook and trial subscription...

      Fourth, create an enticing introductory video for your sales page and another enticing introductory video for your opt-in page. Create a Youtube channel and post these videos in Youtube, with the descriptions containing a link that points to your sales page and opt-in page...

      Fifth, create a Facebook page, a Twitter acount, a LinkedIn page and accounts in other relevant social networks...

      Sixth, share your introductory videos in your Facebook page, in Twitter, in LinkedIn and in your other social networks. When sharing your introductory videos in these social networks, add attention-grabbing headlines and images and thumbnail icons as well as enticing descriptions and compelling call to action links that point to your site's sales page and opt-in page...

      Seventh, implement free and paid advertising campaigns for your sales page, opt-in page, Youtube videos and social network post shares. One effective way (out of many effective ways) is to:

      *** Use Social Lead Freak or similar software to find active niche-related Facebook groups (such as Facebook groups of forex trading organizations, communities, support groups and so on in your target local areas) with large membership bases, and to extract the UIDs (user IDs) of the members of these Facebook groups, so as to use these UIDs to create a custom audience in Facebook Power Editor; and

      *** You can then use this custom audience as the target audience of a Facebook ad campaign -- A test Facebook ad campaign can be relatively cheap, since you can set a fixed monthly budget for your ad, say $150 per month at $0.05 / click to get a maximum of 100 clicks per day or 3,000 clicks per month out of say 50,000 members of niche-related Facebook groups that you can find. You can use your introductory videos with attention-grabbing headlines / images / thumbnail icons and enticing descriptions and compelling call to action links as your ads...

      *** You may also consider covering other less competitive markets that are still feasible for the forex niche. These include non-English markets like Japanese and Chinese markets among others. With this, you need to integrate translation options into your product, website and marketing materials...
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  • Profile picture of the author vedremo
    Banned
    The blog is clean and user-friendly. Anyone interested in Forex/Forex Trading will surely not have a hard time navigating the site. Green is appropriate since it represents money, prosperity and abundance.

    I'd like to see more information. More blog entries that will provide more information that will provide a steady traffic or even a new source of traffic for your site. Use the power of social media - Facebook and Twitter. Ping your blog articles and bookmark them.

    Good luck and more power!
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  • Profile picture of the author dongiulio
    Thank you for these nice recommendations, I'm going to work on them starting now.

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